{"id":234453,"date":"2025-02-25T15:51:58","date_gmt":"2025-02-25T15:51:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234453"},"modified":"2025-02-25T15:51:58","modified_gmt":"2025-02-25T15:51:58","slug":"inovatie-2024-ing-hubs-romania-utilizarea-genai","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234453","title":{"rendered":"Inova\u0163ie 2024. ING Hubs Rom\u00e2nia: Utilizarea GenAI"},"content":{"rendered":"<p>\n<strong>Inteligen\u0163a artificial\u0103 generativ\u0103 (GenAI) revolu\u0163ioneaz\u0103 sistemul bancar \u015fi are poten\u0163ialul de a oferi valoare semnificativ\u0103, transform\u00e2nd procesele de afaceri \u015fi cre\u00e2nd o experien\u0163\u0103 \u00eembun\u0103t\u0103\u0163it\u0103 pentru clien\u0163i.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea inova\u0163iei:<\/strong><\/p>\n<p>\nING Hubs Rom\u00e2nia a \u00eenceput s\u0103 utilizeze GenAI la jum\u0103tatea anului 2023. Compania contribuie \u00een prezent la dezvoltarea a dou\u0103 domenii care utilizeaz\u0103 aceast\u0103 tehnologie: centrele de contact \u015fi customer due diligence, explic\u0103 Andreea Mih\u0103ilescu, analytics IT area lead \u00een cadrul ING Hubs.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22701030\/8\/ing-hub.jpg?height=259&#038;width=120\" style=\"width: 120px; height: 259px; margin: 10px; float: right;\" \/>Centrele de contact: ING folose\u015fte chatbo\u0163i baza\u0163i pe inteligen\u0163\u0103 artificial\u0103 de mai mult timp, iar GenAI le poate furniza clien\u0163ilor informa\u0163iile de care au nevoie \u00een mod precis \u015fi rapid, reduc\u00e2nd \u00een acela\u015fi timp frecven\u0163a apelurilor \u015fi timpul de solu\u0163ionare a solicit\u0103rilor \u00een centrele de contact.<\/p>\n<p>\nPentru customer due diligence (CDD), GenAI poate ajuta la reducerea timpului de procesare, a gestion\u0103rii manuale a fi\u015fierelor \u015fi a alertelor, prin colectarea de date din documente surs\u0103 nestructurate \u015fi cre\u015fterea fluxului de lucru pentru revizuire \u015fi customer outreach. Noua tehnologie vine cu provoc\u0103ri \u015fi riscuri, prin urmare ING Hubs Rom\u00e2nia adopt\u0103 o abordare prudent\u0103 \u015fi responsabil\u0103 a modului \u00een care valorific\u0103 poten\u0163ialul AI.<\/p>\n<p>\n<strong>Elementul de noutate:<\/strong><\/p>\n<p>\nPrin adoptarea GenAI, ING utilizeaz\u0103 o nou\u0103 modalitate de abordare \u015fi transformare a proceselor sale tehnologice. ING Hubs Rom\u00e2nia nu contribuie doar la ad\u0103ugarea unei valori semnificative pentru clien\u0163ii grupului prin \u00eembun\u0103t\u0103\u0163irea proceselor, dar r\u0103m\u00e2ne \u015fi o companie inovatoare \u015fi adaptabil\u0103.<\/p>\n<p>\n<strong>Efectele inova\u0163iei:<\/strong><\/p>\n<p>\nGenAI \u00eei permite grupului ING s\u0103 le ofere clien\u0163ilor toate informa\u0163iile de care au nevoie \u00een mod precis \u015fi rapid, reduc\u00e2nd \u00een acela\u015fi timp frecven\u0163a apelurilor \u015fi timpul de gestionare a solicit\u0103rilor \u00een centrele de contact. Cu ajutorul GenAI, ING Hubs Rom\u00e2nia \u00ee\u015fi propune s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 \u015fi mai mult calitatea interac\u0163iunilor prin chat cu clien\u0163ii.<\/p>\n<p>\nGenAI poate eficientiza procesul de customer due diligence (CDD), pentru c\u0103 le permite anali\u015ftilor s\u0103 petreac\u0103 mai pu\u0163in timp culeg\u00e2nd date \u015fi mai mult timp pentru analiza clien\u0163ilor. Pentru CDD, GenAI poate ajuta la reducerea timpului de verificare a informa\u0163iilor clien\u0163ilor, a gestion\u0103rii manuale a fi\u015fierelor \u015fi a alertelor, prin colectarea de date din documente surs\u0103 nestructurate \u015fi cre\u015fterea fluxului de lucru pentru revizuire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inteligen\u0163a artificial\u0103 generativ\u0103 (GenAI) revolu\u0163ioneaz\u0103 sistemul bancar \u015fi are poten\u0163ialul de a oferi valoare semnificativ\u0103, transform\u00e2nd procesele de afaceri \u015fi cre\u00e2nd o experien\u0163\u0103 \u00eembun\u0103t\u0103\u0163it\u0103 pentru clien\u0163i. &nbsp; Descrierea inova\u0163iei: ING Hubs Rom\u00e2nia a \u00eenceput s\u0103 utilizeze GenAI la jum\u0103tatea anului 2023. Compania contribuie \u00een prezent la dezvoltarea a dou\u0103 domenii care utilizeaz\u0103 aceast\u0103 tehnologie: centrele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,7208],"tags":[59746,59751,54770],"class_list":["post-234453","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-servicii-financiare","tag-cele-mai-inovatoare-companii-din-romania-2024","tag-genai","tag-ing-hubs-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234453"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234453\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}