{"id":234414,"date":"2025-02-24T20:35:21","date_gmt":"2025-02-24T20:35:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234414"},"modified":"2025-02-24T20:35:21","modified_gmt":"2025-02-24T20:35:21","slug":"care-este-cel-mai-vandut-brand-de-medicament-fara-reteta-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234414","title":{"rendered":"Care este cel mai v\u00e2ndut brand de medicament f\u0103r\u0103 re\u0163et\u0103 din Rom\u00e2nia"},"content":{"rendered":"<p>\nNurofen este cel mai v\u00e2ndut brand de medicament f\u0103r\u0103 re\u0163et\u0103 (OTC) din pia\u0163a local\u0103, av\u00e2nd o cot\u0103 de 9,7% din totalul v\u00e2nz\u0103rilor de OTC-uri, potrivit companiei de cercetare de pia\u0163\u0103 Euromonitor International.<\/p>\n<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Nurofen, Aspenter \u015fi Parasinus sunt cele mai cump\u0103rate produse din categoria celor f\u0103r\u0103 prescrip\u0163ie medical\u0103 (OTC) din pia\u0163a local\u0103 l Un singur produs \u201emade in Romania\u201c intr\u0103 \u00een top trei cele mai v\u00e2ndute &#8211; Aspenter, produs la Cluj de Terapia, utilizat de pacien\u0163ii cu boli cardiovasculare <span style=\"color:#b22222;\">\u2666<\/span> Zentiva \u015fi Biofarm, produc\u0103tori cu fabrici locale, intr\u0103 de asemenea \u00een top 10. <span style=\"color:#b22222;\">\u2666<\/span> Pia\u0163a total\u0103 de OTC-uri se apropie de 1 mld. euro v\u00e2nz\u0103ri anuale.<\/strong><\/em><\/p>\n<p>\nNurofen este cel mai v\u00e2ndut brand de medicament f\u0103r\u0103 re\u0163et\u0103 (OTC) din pia\u0163a local\u0103, av\u00e2nd o cot\u0103 de 9,7% din totalul v\u00e2nz\u0103rilor de OTC-uri, potrivit companiei de cercetare de pia\u0163\u0103 Euromonitor International. Datele arat\u0103 c\u0103 brandul britanicilor de la Reckitt Benckiser domin\u0103 v\u00e2nz\u0103rile, cota de pia\u0163\u0103 fiind c\u00e2t a urm\u0103toarelor trei branduri adunate din topul v\u00e2nz\u0103rilor.<\/p>\n<p>\nPia\u0163a total\u0103 de medicamente OTC a ajuns la 4,6 miliarde de lei \u00een 2024 \u015fi a crescut cu \u00eentre 7 \u015fi 10% \u00een ultimii doi ani. \u00cen 2025, estim\u0103rile Euromonitor sunt ca v\u00e2nz\u0103rile la aceste produse s\u0103 sparg\u0103 pragul de 5 mld. lei (1 mld. euro) \u00een Rom\u00e2nia.<\/p>\n<p>\nDin calculele ZF, la o cot\u0103 de pia\u0163\u0103 de aproape 10%, Nurofen a generat v\u00e2nz\u0103ri de peste 450 mil. lei, \u00een pre\u0163 de farmacie, \u00een 2024. \u00cen top 10 cele mai v\u00e2ndute OTC-uri, produc\u0103torul Nurofen, Reckitt Benckiser, mai are un brand \u2013 Strepsils, cu o cot\u0103 de pia\u0163\u0103 de 1,6%.<\/p>\n<p>\nPre\u0163ul pentru Nurofen a evoluat semnificativ \u00een ultimii ani, chiar de la simplu la dublu. Spre exemplu, Ziarul Financiar scria \u00een 2016 c\u0103 Nurofen R\u0103ceal\u0103 \u015fi Grip\u0103, 200 mg 24 com\u00adprimate cost\u0103 \u00een Farmacia Tei 18 lei, iar \u00een prezent, pe site-ul aceleia\u015fi farmacii, pre\u0163ul este dublu la acela\u015fi produs, care cost\u0103 \u00een prezent 36 de lei.<\/p>\n<p>\n\u00cen cazul Aspenter, urm\u0103torul OTC \u00een topul v\u00e2nz\u0103rilor, \u00een aceea\u015fi perioad\u0103 pre\u0163ul a evoluat cu 60%, de la 9 lei \u00een 2016, la aproape 15 lei \u00een prezent. Medicamentul este produs la Cluj de Terapia, cel mai mare produc\u0103tor de medicamente cu fabric\u0103 local\u0103. \u201eFormula, compozi\u0163ia, marketingul, totul este 100% made in Romania\u201c, potrivit lui Drago\u015f Damian, CEO-ul Terapia.<\/p>\n<p>\n\u201ePodiumul\u201c este \u00eenchis de ParaSinus, produsul companiei Haleon (fosta divizie de consumer healthcare a britanicilor de la GSK). De altfel, principalele probleme pentru care caut\u0103 remedii sunt durerile, r\u0103ceala, tusea, alergiile, dar \u015fi afec\u0163iunile digestive. Aceste trei categorii ocup\u0103 80% din pia\u0163a total\u0103 de produse f\u0103r\u0103 re\u0163et\u0103.<\/p>\n<p>\nMedicamentele \u015fi produsele f\u0103r\u0103 prescrip\u0163ie medical\u0103 sunt suportate integral de pacien\u0163i, nu au pre\u0163urile impuse, astfel c\u0103 sunt mai predispuse la cre\u015fteri pe lan\u0163ul medicamentului p\u00e2n\u0103 \u00een farmacie. De altfel, mul\u0163i dintre produc\u0103torii cu fabrici locale au mizat pe segmentul de OTC-uri pentru a se dezvolta.<\/p>\n<p>\n\u00cen ultimii ani, \u00een pia\u0163\u0103 se d\u0103 o lupt\u0103 la nivel de bugete de marketing pentru a promova produsele f\u0103r\u0103 re\u0163et\u0103 c\u0103tre pacien\u0163i. Din analizele anterioare, pia\u0163a farma era una dintre industriile din topul celor mai frecvente reclame TV. Produsele OTC au avut o evolu\u0163ie ascendent\u0103 constant\u0103, pe fondul unui ritm de via\u0163\u0103 agitat, dar \u015fi al publicit\u0103\u0163ii la aceste produse.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22710109\/3\/9-branduri-medicamente.jpg?height=457&#038;width=600\" style=\"width: 600px; height: 457px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<div>\n<br -webkit-text-stroke-width:=\"\" background-color:=\"\" color:=\"\" font-family:=\"\" font-size:=\"\" font-style:=\"\" font-variant-caps:=\"\" font-variant-ligatures:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-decoration-color:=\"\" text-decoration-style:=\"\" text-decoration-thickness:=\"\" text-indent:=\"\" text-transform:=\"\" white-space:=\"\" widows:=\"\" word-spacing:=\"\" \/><br \/>\n<br \/>\n&nbsp;<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nurofen este cel mai v\u00e2ndut brand de medicament f\u0103r\u0103 re\u0163et\u0103 (OTC) din pia\u0163a local\u0103, av\u00e2nd o cot\u0103 de 9,7% din totalul v\u00e2nz\u0103rilor de OTC-uri, potrivit companiei de cercetare de pia\u0163\u0103 Euromonitor International. \u2666 Nurofen, Aspenter \u015fi Parasinus sunt cele mai cump\u0103rate produse din categoria celor f\u0103r\u0103 prescrip\u0163ie medical\u0103 (OTC) din pia\u0163a local\u0103 l Un singur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[35351,59736,10275,59738,13659,323,59737,59739],"class_list":["post-234414","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-boli-cardiovasculare","tag-brandul-nurofen","tag-fabrici","tag-fara-reteta","tag-farmacie","tag-medicamente","tag-otc-uri","tag-pacienti-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234414"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234414\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}