{"id":234381,"date":"2025-02-24T10:14:00","date_gmt":"2025-02-24T10:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234381"},"modified":"2025-02-24T10:14:00","modified_gmt":"2025-02-24T10:14:00","slug":"cover-story-piata-muncii-la-rascruce-intre-incertitudine-si-adaptare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234381","title":{"rendered":"Cover story. Pia\u0163a muncii, la r\u0103scruce: \u00eentre incertitudine \u015fi adaptare"},"content":{"rendered":"<p>\n<strong>Pia\u0163a muncii din Rom\u00e2nia traverseaz\u0103 o perioad\u0103 de schimb\u0103ri rapide, marcate de factori economici, tehnologici \u015fi sociali care influen\u0163eaz\u0103 at\u00e2t comportamentul candida\u0163ilor, c\u00e2t \u015fi strategiile angajatorilor. Cine va ie\u015fi c\u00e2\u015ftig\u0103tor \u00een acest context \u2013 angajatorii, care se confrunt\u0103 cu deficit de talente \u015fi provoc\u0103ri legate de reten\u0163ie, sau angaja\u0163ii, care \u00ee\u015fi negociaz\u0103 pozi\u0163ia \u00eentr-un climat economic complex? Bogdan Badea, CEO eJobs, \u015fi Costin Tudor, CEO Undelucram.ro, au discutat fa\u0163\u0103 \u00een fa\u0163\u0103 despre principalele tendin\u0163e ale pie\u0163ei \u00een cadrul evenimentului recent top angajatori Undelucram.ro.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nSc\u0103derea num\u0103rului de locuri de munc\u0103 disponibile, \u00eenso\u0163it\u0103 \u00eens\u0103 de o cre\u015ftere semnificativ\u0103 a aplic\u0103rilor \u015fi a interesului candida\u0163ilor, este principalul fenomen observat de cei doi executivi, care au la \u00eendem\u00e2n\u0103 informa\u0163ii at\u00e2t despre comportamentul angajatorilor, c\u00e2t \u015fi al angaja\u0163ilor. Bogdan Badea, CEO-ul eJobs, a subliniat c\u0103 \u201e\u00een 2024, num\u0103rul locurilor de munc\u0103 publicate pe platforma eJobs a sc\u0103zut cu 10% fa\u0163\u0103 de 2023, ajung\u00e2nd la aproximativ 290.000. Cu toate acestea, num\u0103rul aplic\u0103rilor a crescut, iar cel mai alarmant indicator este cre\u015fterea cu 20% a num\u0103rului de CV-uri noi.\u201d Aceast\u0103 cifr\u0103, spune el, reflect\u0103 mai degrab\u0103 o nevoie acut\u0103 a candida\u0163ilor de a-\u015fi g\u0103si un loc de munc\u0103 dec\u00e2t un semn de entuziasm profesional: \u201eOamenii nu \u00ee\u015fi refac CV-urile din plictiseal\u0103, ci pentru c\u0103 sunt obliga\u0163i de circumstan\u0163e s\u0103-\u015fi caute noi oportunit\u0103\u0163i.\u201d Costin Tudor, CEO \u015fi fondator al platformei Undelucram.ro, a indicat o tendin\u0163\u0103 similar\u0103 pe aceast\u0103 platform\u0103, ale c\u0103rei acces\u0103ri au crescut cu 21%, iar num\u0103rul recenziilor \u015fi evalu\u0103rilor angajatorilor a \u00eenregistrat o cre\u015ftere de 17%. \u201eAm observat un comportament interesant: utilizatorii platformei noastre au \u00eenceput s\u0103 petreac\u0103 mai mult timp analiz\u00e2nd informa\u0163iile despre angajatori, citind recenzii \u015fi compar\u00e2nd ofertele. Practic, lumea a mai dat un click \u00een plus, ceea ce ne arat\u0103 c\u0103 deciziile legate de carier\u0103 devin din ce \u00een ce mai bine fundamentate.\u201d Cu toate acestea, exist\u0103 un semn clar de nemul\u0163umire general\u0103 \u00een r\u00e2ndul angaja\u0163ilor, pe care Costin Tudor l-a rezumat astfel: \u201eGradul de recomandare al angajatorilor a sc\u0103zut \u00een 2024, iar fo\u015ftii angaja\u0163i sunt mult mai vocali \u00een a-\u015fi exprima nemul\u0163umirile dec\u00e2t cei care \u00eenc\u0103 lucreaz\u0103 \u00een companie. Este un semnal de alarm\u0103 pentru angajatori, care trebuie s\u0103 devin\u0103 mai transparen\u0163i \u015fi s\u0103 investeasc\u0103 \u00een cultura organiza\u0163ional\u0103.\u201d<\/p>\n<hr \/>\n<p>\n<span style=\"color:#3399ff;\"><span style=\"font-size:14px;\">De la cre\u015fterea interesului pentru transparen\u0163a salarial\u0103 \u015fi flexibilitate, p\u00e2n\u0103 la implicarea mai timpurie a tinerilor \u015fi transform\u0103rile din diverse industrii, viitorul muncii pare s\u0103 fie definit de competitivitate \u015fi adaptabilitate.<\/span><\/span><\/p>\n<hr \/>\n<p>\nCe domenii atrag cele mai multe aplic\u0103ri? Retailul, at\u00e2t alimentar, c\u00e2t \u015fi nonalimentar, continu\u0103 s\u0103 domine pia\u0163a muncii. \u201eRetailul este, f\u0103r\u0103 \u00eendoial\u0103, vedeta, at\u00e2t la nivelul locurilor de munc\u0103 disponibile, c\u00e2t \u015fi al aplic\u0103rilor. Este un domeniu \u00een expansiune, iar competi\u0163ia acerb\u0103 dintre marii retaileri \u00eei determin\u0103 s\u0103 investeasc\u0103 tot mai mult \u00een branding \u015fi \u00een atragerea candida\u0163ilor,\u201d a explicat Costin Tudor.&nbsp;<\/p>\n<p>\nPe de alt\u0103 parte, industrii precum produc\u0163ia \u015fi telecomunica\u0163iile \u00eenregistreaz\u0103 sc\u0103deri semnificative, \u00een special \u00een regiunile unde companiile se confrunt\u0103 cu dificult\u0103\u0163i economice. \u201eProduc\u0163ia este \u00eentr-un declin vizibil, iar acest lucru afecteaz\u0103 nu doar companiile, ci \u015fi regiunile care depind de aceste industrii,\u201d a precizat Bogdan Badea.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/7266\/22708037\/11\/bogdan-badea.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">Bogdan Badea, CEO, eJobs<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\"><em>\u201e\u00cen prezent, doar 40% din locurile de munc\u0103 publicate pe eJobs includ salarii. Este un procent care stagneaz\u0103 de ani de zile \u015fi pe care nu reu\u015fim s\u0103-l cre\u015ftem \u00een mod semnificativ f\u0103r\u0103 o reglementare legal\u0103.\u201d<\/em><\/span><\/strong><\/p>\n<p>\nTurismul a fost un alt domeniu afectat, cu o sc\u0103dere a cererii pentru angaja\u0163i locali, companiile reorient\u00e2ndu-se c\u0103tre for\u0163\u0103 de munc\u0103 din afara Uniunii Europene. \u201eAceast\u0103 reorientare este o consecin\u0163\u0103 direct\u0103 a deficitului de for\u0163\u0103 de munc\u0103 local\u0103 calificat\u0103, dar \u015fi a costurilor tot mai ridicate asociate cu angaja\u0163ii din Rom\u00e2nia,\u201d a ad\u0103ugat Costin Tudor. Transparen\u0163a salarial\u0103 a fost un alt punct central al discu\u0163iei, ambii lideri fiind de acord c\u0103 o reglementare legal\u0103 \u00een aceast\u0103 direc\u0163ie ar putea schimba fundamental dinamica pie\u0163ei muncii. \u201e\u00cen prezent, doar 40% din locurile de munc\u0103 publicate pe eJobs includ salarii. Este un procent care stagneaz\u0103 de ani de zile \u015fi pe care nu reu\u015fim s\u0103-l cre\u015ftem \u00een mod semnificativ f\u0103r\u0103 o reglementare legal\u0103,\u201d a explicat Bogdan Badea.&nbsp;<\/p>\n<p>\nCostin Tudor a subliniat importan\u0163a acestui pas, spun\u00e2nd c\u0103 \u201etransparen\u0163a salarial\u0103 va aduce o normalitate necesar\u0103 \u00een rela\u0163ia dintre angajatori \u015fi angaja\u0163i. Va elimina specula\u0163iile \u015fi va permite candida\u0163ilor s\u0103 ia decizii mai informate. Totodat\u0103, va pune presiune pe companii s\u0103 fie mai competitive \u00een ceea ce prive\u015fte pachetele salariale \u015fi beneficiile oferite.\u201d \u00cen ceea ce prive\u015fte evolu\u0163ia muncii remote, aceasta continu\u0103 s\u0103 scad\u0103 \u00een ofert\u0103, de\u015fi interesul candida\u0163ilor r\u0103m\u00e2ne ridicat. \u201e\u00cen 2021-2022, munca remote era vedeta pie\u0163ei muncii, dar acum asist\u0103m la o sc\u0103dere constant\u0103 a ofertei. \u00cen 2024, doar 4% dintre locurile de munc\u0103 publicate au fost pentru pozi\u0163ii remote, de\u015fi aplic\u0103rile pentru aceste joburi reprezint\u0103 14% din total,\u201d a explicat Bogdan Badea.&nbsp;<\/p>\n<p>\nAceast\u0103 discrepan\u0163\u0103 \u00eentre ofert\u0103 \u015fi cerere sugereaz\u0103 c\u0103 flexibilitatea r\u0103m\u00e2ne o prioritate pentru candida\u0163i, chiar dac\u0103 nu toate industriile pot sus\u0163ine acest model. \u201eSunt industrii, precum retailul sau bankingul, unde munca remote este mai greu de implementat. Cu toate acestea, angajatorii ar trebui s\u0103 g\u0103seasc\u0103 solu\u0163ii de compromis, cum ar fi modelele hibride, pentru a satisface cerin\u0163ele candida\u0163ilor,\u201d a ad\u0103ugat Costin Tudor.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/7266\/22708037\/13\/costin-tudor.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">Costin Tudor, fondator \u015fi CEO, Undelucram.ro<\/span><\/strong><\/p>\n<p>\n<em><strong><span style=\"color:#3399ff;\">\u201eGradul de recomandare al angajatorilor a sc\u0103zut \u00een 2024, iar fo\u015ftii angaja\u0163i sunt mult mai vocali \u00een a-\u015fi exprima nemul\u0163umirile dec\u00e2t cei care \u00eenc\u0103 lucreaz\u0103 \u00een companie. Este un semnal de alarm\u0103 pentru angajatori, care trebuie s\u0103 devin\u0103 mai transparen\u0163i \u015fi s\u0103 investeasc\u0103 \u00een cultura organiza\u0163ional\u0103.\u201d<\/span><\/strong><\/em><\/p>\n<p>\nO tendin\u0163\u0103 notabil\u0103 \u00een pia\u0163a muncii \u0163ine de cre\u015fterea implic\u0103rii genera\u0163iei Z \u00een aceasta. \u201eCandida\u0163ii din categoria de v\u00e2rst\u0103 18-24 de ani sunt mai activi ca niciodat\u0103. \u00cen 2024, aceast\u0103 categorie a ajuns la 32% din totalul candida\u0163ilor activi, foarte aproape de categoria dominant\u0103, 25-35 de ani,\u201d a explicat Bogdan Badea. Aceast\u0103 tendin\u0163\u0103 este motivat\u0103 at\u00e2t de dorin\u0163a de independen\u0163\u0103 financiar\u0103, c\u00e2t \u015fi de nevoia de a c\u00e2\u015ftiga experien\u0163\u0103 timpurie. \u201eAce\u015fti tineri sunt dornici s\u0103 se implice \u015fi s\u0103 \u00eenceap\u0103 s\u0103 munceasc\u0103 mai devreme. Totu\u015fi, companiile trebuie s\u0103 investeasc\u0103 mai mult \u00een formarea lor, pentru c\u0103 ace\u015ftia reprezint\u0103 baza viitoarei for\u0163e de munc\u0103,\u201d a ad\u0103ugat Costin Tudor.&nbsp;<\/p>\n<p>\nPia\u0163a muncii din Rom\u00e2nia \u00een 2025 pare marcat\u0103 de o serie de schimb\u0103ri care impun adapt\u0103ri rapide din partea angajatorilor \u015fi candida\u0163ilor deopotriv\u0103. De la cre\u015fterea interesului pentru transparen\u0163a salarial\u0103 \u015fi flexibilitate, p\u00e2n\u0103 la implicarea mai timpurie a tinerilor \u015fi transform\u0103rile din diverse industrii, viitorul muncii pare s\u0103 fie definit de competitivitate \u015fi adaptabilitate. Dup\u0103 cum a concluzionat Costin Tudor, \u201ecompetitivitatea \u015fi investi\u0163ia \u00een date \u015fi transparen\u0163\u0103 vor determina succesul companiilor pe termen lung.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a muncii din Rom\u00e2nia traverseaz\u0103 o perioad\u0103 de schimb\u0103ri rapide, marcate de factori economici, tehnologici \u015fi sociali care influen\u0163eaz\u0103 at\u00e2t comportamentul candida\u0163ilor, c\u00e2t \u015fi strategiile angajatorilor. Cine va ie\u015fi c\u00e2\u015ftig\u0103tor \u00een acest context \u2013 angajatorii, care se confrunt\u0103 cu deficit de talente \u015fi provoc\u0103ri legate de reten\u0163ie, sau angaja\u0163ii, care \u00ee\u015fi negociaz\u0103 pozi\u0163ia \u00eentr-un climat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698,7218,512],"tags":[192,59724,202,7606,372],"class_list":["post-234381","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","category-resurse-umane","category-revista-bm","tag-angajati","tag-barometrul-fericirii","tag-cover-story","tag-munca","tag-performanta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234381"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234381\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}