{"id":234337,"date":"2025-02-20T19:11:37","date_gmt":"2025-02-20T19:11:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234337"},"modified":"2025-02-20T19:11:37","modified_gmt":"2025-02-20T19:11:37","slug":"csr-2024-grupul-loreal-romania-cancer-support-by-la-roche-posay","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234337","title":{"rendered":"CSR 2024. Grupul L\u2019Or\u00e9al Rom\u00e2nia: Cancer Support by La Roche-Posay"},"content":{"rendered":"

\n\"\"Motiva\u0163ie:<\/strong><\/p>\n

\nProiectul Cancer Support by La Roche-Posay are ca scop educarea asupra \u00eengrijirii de sus\u0163inere \u00een timpul \u015fi dup\u0103 tratamentul oncologic. Ini\u0163iativa a fost lansat\u0103 deoarece 80% dintre pacien\u0163ii oncologici resimt efecte adverse la nivelul pielii, ceea ce poate afecta negativ calitatea vie\u0163ii \u015fi respectarea tratamentului. La Roche-Posay dore\u015fte s\u0103 sprijine pacien\u0163ii prin produse specializate \u015fi educa\u0163ie, viz\u00e2nd bolnavii de cancer, supravie\u0163uitorii \u015fi personalul medical sau apar\u0163in\u0103torii care le ofer\u0103 sprijin.<\/p>\n

\n <\/p>\n

\nDescrierea proiectului:<\/strong><\/p>\n

\nProiectul a fost lansat pe 04.02.2024, de Ziua Mondial\u0103 de Lupt\u0103 \u00cempotriva Cancerului, prin platforma digital\u0103 Cancer-Support.com. Aceasta ofer\u0103 cursuri de 15 minute pentru pacien\u0163ii oncologici \u015fi \u00eengrijitorii lor, iar pentru fiecare curs finalizat, La Roche-Posay doneaz\u0103 1\u20ac c\u0103tre Uniunea Interna\u0163ional\u0103 de Control al Cancerului (UICC). Proiectul \u00ee\u015fi propune s\u0103 ating\u0103 o dona\u0163ie total\u0103 de 100.000 de euro p\u00e2n\u0103 la sf\u00e2r\u015fitul anului 2024.<\/p>\n

\n <\/p>\n

\nOrganiza\u0163ii implicate:<\/strong><\/span><\/p>\n

\n\u2022 Asocia\u0163ia Multina\u0163ional\u0103 a \u00cengrijirii de Sus\u0163inere \u00een Cancer (MASCC)<\/p>\n

\n\u2022 Uniunea Interna\u0163ional\u0103 de Control al Cancerului (UICC)<\/p>\n

\n\u2022 Marca La Roche-Posay, parte a L\u2019Or\u00e9al Groupe<\/p>\n

\nPersoane care au sus\u0163inut campania:<\/strong><\/span><\/p>\n

\n\u2022 Diana Pl\u0103cintescu \u2013 medic primar dermatolog<\/p>\n

\n\u2022 Luciana Indre \u2013 supravie\u0163uitoare a cancerului de s\u00e2n<\/p>\n

\n\u2022 Andra Dobocan \u2013 supravie\u0163uitoare a cancerului de s\u00e2n<\/p>\n

\nDurata implement\u0103rii:<\/strong><\/span><\/p>\n

\nPrima edi\u0163ie: 04.02.2024 \u2013 31.03.2024<\/p>\n

\n <\/p>\n

\nRezultate:<\/strong><\/p>\n

\nP\u00e2n\u0103 \u00een prezent, 12.188 de persoane au finalizat cursul din platform\u0103, gener\u00e2nd o dona\u0163ie de peste 12.000 de euro c\u0103tre UICC \u015fi asocia\u0163ii locale. La nivel local, peste 200 de farmaci\u015fti au fost educa\u0163i s\u0103 sprijine pacien\u0163ii oncologici. Beneficiile au inclus cre\u015fterea \u00eencrederii pacien\u0163ilor \u00een procesul de vindecare (98%) \u015fi reducerea efectelor secundare (93%). Pentru 2025, La Roche-Posay \u00ee\u015fi propune s\u0103 creasc\u0103 rata de absolvire a cursului, s\u0103 stabileasc\u0103 parteneriate cu ONG-uri locale \u015fi s\u0103 continue campaniile de preven\u0163ie a cancerului, inclusiv ini\u0163iativa anual\u0103 Zilele Protec\u0163iei Solare.<\/p>\n

\n <\/p>\n

\n\u201ePrin implicarea \u00een proiecte de responsabilitate social\u0103 a\u015fa cum este ini\u0163iativa Cancer Support, companiile locale pot contribui \u00een mod direct la construirea unei societ\u0103\u0163i c\u00e2t mai bine educate, care reu\u015fe\u015fte s\u0103 asigure o mai bun\u0103 calitate a vie\u0163ii pentru oamenii care au nevoie de \u00eengrijire \u015fi sus\u0163inere continu\u0103.\u201d – <\/strong><\/em><\/span>Reprezentan\u0163ii L\u2019Or\u00e9al Rom\u00e2nia<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nClaudia Florea, L’Or\u00e9al<\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: Proiectul Cancer Support by La Roche-Posay are ca scop educarea asupra \u00eengrijirii de sus\u0163inere \u00een timpul \u015fi dup\u0103 tratamentul oncologic. Ini\u0163iativa a fost lansat\u0103 deoarece 80% dintre pacien\u0163ii oncologici resimt efecte adverse la nivelul pielii, ceea ce poate afecta negativ calitatea vie\u0163ii \u015fi respectarea tratamentului. La Roche-Posay dore\u015fte s\u0103 sprijine pacien\u0163ii prin produse specializate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[59705,59690,26565,59706],"class_list":["post-234337","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cancer-support","tag-csr-2024","tag-loreal-romania","tag-la-roche-posay"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234337"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234337\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}