{"id":234243,"date":"2025-02-19T10:22:43","date_gmt":"2025-02-19T10:22:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234243"},"modified":"2025-02-19T10:22:43","modified_gmt":"2025-02-19T10:22:43","slug":"csr-2024-bitdefender-bitdefender-cum-sa-creezi-din-romania-produse-de-tehnologie-globale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234243","title":{"rendered":"CSR 2024. Bitdefender: Bitdefender \u2013 cum s\u0103 creezi din Rom\u00e2nia produse de tehnologie globale"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie:<\/strong><\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22700964\/2\/bitdefender-cifra.jpg?height=241&#038;width=100\" style=\"width: 100px; height: 241px; margin: 10px; float: right;\" \/><\/strong>\u00centr-un mediu de business competitiv, abilitatea de a anticipa tendin\u0163ele pie\u0163ei, de a comunica eficient \u015fi de a dezvolta strategii de marketing inovatoare este esen\u0163ial\u0103. Bitdefender, cu solu\u0163ii de securitate cibernetic\u0103 recunoscute la nivel global, a \u00een\u0163eles c\u0103 succesul unui produs nu const\u0103 doar \u00een inova\u0163ia tehnologic\u0103, ci \u015fi \u00een modul \u00een care acesta este pozi\u0163ionat \u015fi promovat pe pia\u0163\u0103. Astfel, Bitdefender Academy a fost creat\u0103 pentru a sprijini tinerii profesioni\u015fti s\u0103 dezvolte aceste abilit\u0103\u0163i esen\u0163iale \u015fi s\u0103 contribuie la viitorul industriei tech. \u201eAvem responsabilitatea moral\u0103 s\u0103 \u00eemp\u0103rt\u0103\u015fim din experien\u0163a noastr\u0103 pentru a scurta drumul spre inovare, dezvoltare \u015fi punere \u00een pia\u0163\u0103 a produselor\u201d, spune Cristina \u015eerban, director de product marketing \u015fi coordonatoarea Bitdefender Academy.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nLansat \u00een ianuarie 2024, Bitdefender Academy ofer\u0103 tinerilor un mix unic de teorie \u015fi practic\u0103, sprijinindu-i s\u0103 transforme solu\u0163iile tehnice \u00een produse ce adreseaz\u0103 probleme reale. Programul include bootcampuri regionale, sesiuni de mentorat sus\u0163inute de exper\u0163i de la Bitdefender, evenimente de networking \u015fi webinarii cu speciali\u015fti interna\u0163ionali. Scopul este s\u0103 sprijine dezvoltarea tinerelor talente \u00een product management \u015fi marketing, cre\u00e2nd o comunitate durabil\u0103 de exper\u0163i capabili s\u0103 lanseze produse competitive la nivel global.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><\/p>\n<p>\nPrima edi\u0163ie a atras peste 400 de aplican\u0163i, dintre care 120 au participat la evenimentele Idea Jam organizate \u00een sediile Bitdefender \u015fi online. 37 de participan\u0163i au fost selecta\u0163i pentru un bootcamp intensiv de trei zile, iar \u00een urma unui hackathon, 25 au continuat \u00een academie. Cinci dintre ace\u015ftia au ob\u0163inut un program de internship la Bitdefender. Programul a creat o comunitate de profesioni\u015fti capabili s\u0103 sus\u0163in\u0103 tranzi\u0163ia industriei tech din Rom\u00e2nia de la outsourcing la dezvoltarea de produse proprii, contribuind astfel la competitivitatea global\u0103 a sectorului.<\/p>\n<hr \/>\n<p>\n<strong><span style=\"color:#ff0000;\"><em>\u201eContribuim la formarea unei comunit\u0103\u0163i de profesioni\u015fti capabili s\u0103 sprijine tranzi\u0163ia industriei tech din Rom\u00e2nia de la outsourcing la dezvoltarea de produse proprii. Odat\u0103 ce ajut\u0103m comunitatea s\u0103 se dezvolte \u015fi investim \u00een talente, \u00eentreaga industrie devine mai competitiv\u0103.\u201d&nbsp;<\/em><\/span><\/strong><\/p>\n<p>\n<strong>Cristina \u015eerban, director de product marketing \u015fi coordonatoarea Bitdefender Academy \u00een Product Management and Product Marketing<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: \u00centr-un mediu de business competitiv, abilitatea de a anticipa tendin\u0163ele pie\u0163ei, de a comunica eficient \u015fi de a dezvolta strategii de marketing inovatoare este esen\u0163ial\u0103. Bitdefender, cu solu\u0163ii de securitate cibernetic\u0103 recunoscute la nivel global, a \u00een\u0163eles c\u0103 succesul unui produs nu const\u0103 doar \u00een inova\u0163ia tehnologic\u0103, ci \u015fi \u00een modul \u00een care acesta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,4139],"tags":[8039,59690,7178,26392,204],"class_list":["post-234243","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-it","tag-bitdefender","tag-csr-2024","tag-marketing","tag-securitate-cibernetica","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234243"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234243\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}