{"id":234242,"date":"2025-02-19T09:00:00","date_gmt":"2025-02-19T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234242"},"modified":"2025-02-19T09:00:00","modified_gmt":"2025-02-19T09:00:00","slug":"teodora-adamache-managing-consultant-see-first-marketing-prapastia-digitala-cum-ne-afecteaza-competitivitatea-si-ce-putem-face","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234242","title":{"rendered":"Teodora Adamache, managing consultant, See First Marketing: Pr\u0103pastia digital\u0103: Cum ne afecteaz\u0103 competitivitatea \u015fi ce putem face?"},"content":{"rendered":"<div>\n<p>\nDac\u0103 vrem s\u0103 fim competitivi economic \u00een context digital, poate este cazul s\u0103 folosim tehnologia pentru a fi \u015fi productivi, nu doar pentru divertisment. Digitalizarea nu mai este o op\u0163iune \u00een majoritatea domeniilor. Am analizat punctual situa\u0163ia din punctul de vedere al marketingului \u015fi am sesizat c\u0103 suntem pe penultimul loc \u00een UE \u00een ceea ce prive\u015fte ponderea companiilor care folosesc social media, dar \u015fi la ponderea companiilor mici \u015fi mijlocii care v\u00e2nd online (potrivit studiului Digital Economy and Society Index 2024 al Comisiei Europene).<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Ce spun datele?<\/strong><\/p>\n<p>\nDoar 8,97% din popula\u0163ia \u0163\u0103rii noastre are abilit\u0103\u0163i digitale peste medie, fa\u0163\u0103 de 27,32% media Uniunii Europene (pe primul loc se afl\u0103 Olanda cu 54,53%), potrivit tot studiului men\u0163ionat mai sus. \u00cen acela\u015fi raport se arat\u0103 c\u0103 ponderea din popula\u0163ie cu abilit\u0103\u0163i digitale de baz\u0103 plaseaz\u0103 \u0163ara noastr\u0103 pe ultimul loc \u00een Uniunea European\u0103 (27,73%), la polul opus tot fa\u0163\u0103 de Olanda (82,70%). Dac\u0103 evalu\u0103m \u00een schimb rata de utilizare a internetului, nu vedem diferen\u0163e semnificative \u00eentre \u0163\u0103rile Uniunii Europene \u015fi nici nu mai suntem la coada clasamentului: 88,05% dintre locuitorii Rom\u00e2niei cu v\u00e2rsta \u00eentre 16 \u015fi 74 ani reprezint\u0103 utilizatori de internet. \u00cent\u00e2mpin\u0103m, se pare, o anomalie. Avem utilizatori de internet, dar abilit\u0103\u0163ile digitale lipsesc.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>De ce aceast\u0103 situa\u0163ie?<\/strong><\/p>\n<p>\nFie c\u0103 vorbim de nivelul dep\u0103\u015fit al metodelor educa\u0163ionale \u015fi al dot\u0103rii unit\u0103\u0163ilor de \u00eenv\u0103\u0163\u0103m\u00e2nt, fie c\u0103 vorbim despre mentalitate \u015fi rezisten\u0163\u0103 la schimbare sau de decalaje \u00eentre mediul urban \u015fi cel rural, toate aceste cauze ne privesc \u015fi ne afecteaz\u0103 pe to\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>De ce ne afecteaz\u0103?<\/strong><\/p>\n<p>\n\u00cen contextul \u00een care marile puteri globale \u00ee\u015fi disput\u0103 suprema\u0163ia \u00een materie de inova\u0163ie pe tehnologii bazate pe inteligen\u0163a artificial\u0103, ca s\u0103 nu r\u0103m\u00e2nem \u00een urm\u0103, avem nevoie s\u0103 investim \u00een propria educa\u0163ie \u015fi formare. \u00cen zilele noastre, f\u0103r\u0103 abilit\u0103\u0163i digitale de baz\u0103 suntem extrem de u\u015for de \u00eenlocuit \u015fi risc\u0103m s\u0103 nu fim competitivi economic. Digitalizarea nu se rezum\u0103 doar la educa\u0163ie. Companiile rom\u00e2ne\u015fti trebuie s\u0103 \u00eembr\u0103\u0163i\u015feze tehnologia \u00een toate aspectele activit\u0103\u0163ii lor. De la optimizarea opera\u0163iunilor interne prin solu\u0163ii software la implementarea strategiilor de marketing digital \u015fi dezvoltarea comer\u0163ului electronic, digitalizarea este esen\u0163ial\u0103 pentru a cre\u015fte eficien\u0163a, a ajunge la noi clien\u0163i \u015fi a concura pe o pia\u0163\u0103 global\u0103 din ce \u00een ce mai competitiv\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Ce este de f\u0103cut?<\/strong><\/p>\n<p>\nInvesti\u0163iile \u00een educa\u0163ia digital\u0103 sunt mai mult dec\u00e2t necesare. Sunt urgente. \u015ei resursele pot fi mult mai accesibile dec\u00e2t am putea crede. Este poate o chestiune de voin\u0163\u0103 \u015fi de \u00een\u0163elegere a situa\u0163iei. Dar schimbarea se face \u015fi prin investi\u0163ii consistente. Parteneriate public-private sau stimulente fiscale pentru companiile care investesc \u00een tehnologie \u015fi \u00een formarea digital\u0103 a angaja\u0163ilor. P\u00e2n\u0103 la reglement\u0103ri concrete care s\u0103 vin\u0103 \u00een sprijinul mediului privat, \u00eemi asum c\u0103 ceea ce am scris poate fi considerat\u0103 o opinie nepopular\u0103. A\u015fadar, toat\u0103 lumea \u00eenapoi la \u015fcoal\u0103! Digitalizarea nu mai este o op\u0163iune.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 vrem s\u0103 fim competitivi economic \u00een context digital, poate este cazul s\u0103 folosim tehnologia pentru a fi \u015fi productivi, nu doar pentru divertisment. Digitalizarea nu mai este o op\u0163iune \u00een majoritatea domeniilor. Am analizat punctual situa\u0163ia din punctul de vedere al marketingului \u015fi am sesizat c\u0103 suntem pe penultimul loc \u00een UE \u00een ceea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,512],"tags":[20673,87,59689,55794],"class_list":["post-234242","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-revista-bm","tag-digitalizare","tag-opinie","tag-see-first-marketing","tag-teodora-adamache"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234242"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234242\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}