{"id":234171,"date":"2025-02-16T19:42:03","date_gmt":"2025-02-16T19:42:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234171"},"modified":"2025-02-16T19:42:03","modified_gmt":"2025-02-16T19:42:03","slug":"ce-ar-insemna-pentru-piata-schimbarea-proprietarului-napolact-dupa-20-de-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234171","title":{"rendered":"Ce ar \u00eensemna pentru pia\u0163\u0103 schimbarea proprietarului Napolact dup\u0103 20 de ani"},"content":{"rendered":"<p>\nO posibil\u0103 preluare a brandului rom\u00e2nesc Napolact \u015fi implicit a fabricilor \u00een care acesta este produs, ar putea trimite viitorul cump\u0103r\u0103tor direct \u00een prima lig\u0103 a procesatorilor de lapte din Rom\u00e2nia, dar \u015fi proprietarul unuia dintre cele mai puternice branduri rom\u00e2ne\u015fti, care are \u00een spate o istorie de 120 de ani.&nbsp;<\/p>\n<p>\nDe\u015fi brandul Napolact a ap\u0103rut abia \u00een 1990, a devenit unul dintre cele mai v\u00e2ndute m\u0103rci \u00een toate gamele de produse, de la lapte, p\u00e2n\u0103 la iaurturi, unt \u015fi produse bio.&nbsp;<\/p>\n<p>\nConform celor mai recente date, Napolact reprezint\u0103 peste 60% din cifra de afaceri generat\u0103 de FrieslandCampina Rom\u00e2nia.&nbsp;<\/p>\n<p>\nRecent, conform surselor ZF, grupul olandez FrieslandCampina a \u00eenceput s\u0103 caute cump\u0103r\u0103tor pentru una dintre fabrici sau pentru opera\u00ad\u0163iunile din Rom\u00e2nia, iar dac\u0103 aceast\u0103 tranzac\u0163ie ar fi realizat\u0103 cump\u0103r\u0103\u00adto\u00adrul ar putea scoate din buzunar 60-70 mil. euro, conform estim\u0103rilor din pia\u0163\u0103. Dac\u0103 s-ar vinde toat\u0103 compania, ar deveni a doua cea mai mare tranzac\u0163ie din sector din ulti\u00admii zece ani, dup\u0103 v\u00e2nzarea Albalact c\u0103tre grupul francez Lactalis.<\/p>\n<p>\n\u201eApreciem interesul dumnea\u00advoastr\u0103. Politica FrieslandCampina este s\u0103 nu comenteze zvonurile \u015fi specula\u0163iile de pe pia\u0163\u0103\u201c, a fost r\u0103spunsul reprezentan\u0163ilor grupului FrieslandCampina la \u00eentreb\u0103rile ZF referitoare la o posibil\u0103 v\u00e2nzare a companiei din Rom\u00e2nia.<\/p>\n<div>\n<br -webkit-text-stroke-width:=\"\" background-color:=\"\" color:=\"\" font-family:=\"\" font-size:=\"\" font-style:=\"\" font-variant-caps:=\"\" font-variant-ligatures:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-decoration-color:=\"\" text-decoration-style:=\"\" text-decoration-thickness:=\"\" text-indent:=\"\" text-transform:=\"\" white-space:=\"\" widows:=\"\" word-spacing:=\"\" \/><br \/>\n<br \/>\n&nbsp;<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O posibil\u0103 preluare a brandului rom\u00e2nesc Napolact \u015fi implicit a fabricilor \u00een care acesta este produs, ar putea trimite viitorul cump\u0103r\u0103tor direct \u00een prima lig\u0103 a procesatorilor de lapte din Rom\u00e2nia, dar \u015fi proprietarul unuia dintre cele mai puternice branduri rom\u00e2ne\u015fti, care are \u00een spate o istorie de 120 de ani. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,10275,7718,8364,10106,4878],"class_list":["post-234171","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-fabrici","tag-lactate","tag-lapte","tag-napolact","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234171"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234171\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}