\nCinematografele au descoperit o nou\u0103 surs\u0103 important\u0103 de venit: g\u0103letu\u015fele de popcorn \u00een edi\u0163ie limitat\u0103, care au devenit obiecte de colec\u0163ie pentru fani, relateaz\u0103 CNBC.<\/p>\n
\nLan\u0163ul AMC, care acum trei ani nu vindea niciun fel de produse promo\u0163ionale, a generat anul trecut venituri de aproximativ 65 de milioane de dolari doar din v\u00e2nzarea g\u0103letu\u015felor de popcorn speciale, a paharelor tematice \u015fi tricourilor.<\/p>\n
\nTendin\u0163a a luat amploare \u00een 2019, c\u00e2nd AMC a lansat o g\u0103letu\u015f\u0103 \u00een form\u0103 de R2-D2 pentru filmul \u201eStar Wars: The Rise of Skywalker”.<\/p>\n
\nSuccesul a fost \u00eens\u0103 dep\u0103\u015fit de controversata g\u0103letu\u015f\u0103 lansat\u0103 pentru \u201eDune: Part Two” \u00een martie anul trecut, care s-a epuizat rapid \u015fi s-a v\u00e2ndut apoi pe eBay cu pre\u0163uri \u00eentre 50 \u015fi 210 dolari, fa\u0163\u0103 de pre\u0163ul ini\u0163ial de 24,99 dolari.<\/p>\n
\nActorul Ryan Reynolds a profitat de acest trend pentru filmul \u201eDeadpool & Wolverine”, cre\u00e2nd o g\u0103letu\u015f\u0103 special\u0103 \u00een forma capului lui Wolverine, v\u00e2ndut\u0103 exclusiv la AMC cu 29,99 dolari.<\/p>\n
\nPentru 2025 \u015fi 2026, cinematografele preg\u0103tesc noi g\u0103letu\u015fe tematice pentru filme blockbuster precum \u201eMission: Impossible: The Final Reckoning”, \u201eSuperman”, \u201eZootopia 2″, \u201eAvatar: Fire and Ash” \u015fi \u201eShrek 5″.<\/p>\n
\n\u201eEste o afacere foarte competitiv\u0103. Toat\u0103 lumea \u00eencearc\u0103 s\u0103 se dep\u0103\u015feasc\u0103”, a declarat Rod Mason, vicepre\u015fedinte de dezvoltare la Zinc Group, unul dintre cei mai mari produc\u0103tori de g\u0103letu\u015fe de popcorn premium.<\/p>\n
\nAdam Aron, CEO-ul AMC, a anun\u0163at c\u0103 \u00een 2025 compania va cre\u015fte semnificativ cantit\u0103\u0163ile comandate, ajung\u00e2nd la peste 100.000 de unit\u0103\u0163i pentru fiecare model, pentru a satisface cererea pe toat\u0103 perioada rul\u0103rii filmelor.<\/p>\n
\nReprezentan\u0163ii cinematografelor spun c\u0103 aceste produse nu doar \u00eembun\u0103t\u0103\u0163esc profitul, ci \u015fi adaug\u0103 valoare experien\u0163ei mersului la film, cre\u00e2nd amintiri pe care spectatorii le pot lua acas\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cinematografele au descoperit o nou\u0103 surs\u0103 important\u0103 de venit: g\u0103letu\u015fele de popcorn \u00een edi\u0163ie limitat\u0103, care au devenit obiecte de colec\u0163ie pentru fani, relateaz\u0103 CNBC. Lan\u0163ul AMC, care acum trei ani nu vindea niciun fel de produse promo\u0163ionale, a generat anul trecut venituri de aproximativ 65 de milioane de dolari doar din v\u00e2nzarea g\u0103letu\u015felor de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16782,59661],"class_list":["post-234158","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cinematografe","tag-galetuse-popcorn"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234158"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234158\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}