\nCoca-Cola HBC, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a raportat pentru anul trecut \u00een Rom\u00e2nia volume mai mici cu 2,5% pe fondul mediului economic plic de provoc\u0103ri, astfel c\u0103 \u00een 2024 compania a v\u00e2ndut peste 182 de milioane de navete cu b\u0103uturi, echivalentul a peste 1 miliard de litri.<\/p>\n
\n\u201cVolumele din Rom\u00e2nia au fost influen\u0163ate de mediul economic plin de provoc\u0103ri dup\u0103 ce a fost introdus\u0103 taxa pe zah\u0103r \u00een ianuarie, lansarea Sistemului Garan\u0163ie-Returnare \u00een noiembrie 2023 \u015fi cre\u015fterea TVA \u00een 2023\u201d, se arat\u0103 \u00een ultimul raport al Coca-Cola HBC. Astfel, \u00een 2024 categoria de b\u0103uturi carbogazoase din portofoliul companiei a sc\u0103zut cu mod-single digits (4-6%), \u00een timp ce categoria de carbonatate a crescut cu low-single digits (p\u00e2n\u0103 \u00een 4%), iar cea de energizante a avut un declin de low-teens.<\/p>\n
\nLa nivel de grup, adic\u0103 29 de \u0163\u0103ri, Coca-Cola HBC a avut volume mai mari cu 2,8%, p\u00e2n\u0103 la 2,9 mld. unit cases. Veniturile grupului s-au situat la 10,7 mld. euro, mai mari cu 5,7%.<\/p>\n
\nCoca-Cola HBC are \u00een Rom\u00e2nia trei fabrici, la Ploie\u015fti, Timi\u015foara \u015fi Vatra Dornei.<\/p>\n
\nPe plan local, sistemul este format din Coca-Cola Rom\u00e2nia (filial\u0103 a The Coca-Cola Company, proprietarul m\u0103rcilor \u00eenregistrate) \u015fi partenerul s\u0103u Coca-Cola HBC Rom\u00e2nia, care \u00eembuteliaz\u0103 \u015fi distribuie produsele Coca-Cola sub licen\u0163a The Coca-Cola Company \u00een Rom\u00e2nia.<\/p>\n
\nCoca-Cola HBC \u015fi este controlat de Kar-Tess Holding (23% din ac\u0163iuni), \u015fi The Coca-Cola Company (21% din ac\u0163iuni), iar restul sunt ac\u0163iuni free floating.<\/p>\n
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Coca-Cola HBC, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a raportat pentru anul trecut \u00een Rom\u00e2nia volume mai mici cu 2,5% pe fondul mediului economic plic de provoc\u0103ri, astfel c\u0103 \u00een 2024 compania a v\u00e2ndut peste 182 de milioane de navete cu b\u0103uturi, echivalentul a peste 1 miliard de litri. \u201cVolumele din Rom\u00e2nia au fost influen\u0163ate de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8362,6517,10088,24193],"class_list":["post-234029","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bauturi","tag-coca-cola","tag-energizante","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234029"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}