{"id":233769,"date":"2025-02-04T11:39:05","date_gmt":"2025-02-04T11:39:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=233769"},"modified":"2025-02-04T11:39:05","modified_gmt":"2025-02-04T11:39:05","slug":"povestea-omului-care-a-construit-una-dintre-cele-mai-puternice-companii-din-lume-produsele-sale-fiind-dorite-chiar-si-de-capete-incoronate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=233769","title":{"rendered":"Povestea omului care a construit una dintre cele mai puternice companii din lume, produsele sale fiind dorite chiar \u015fi de capete \u00eencoronate"},"content":{"rendered":"<p>\n<em><strong>Timp de cinci genera\u0163ii, Casa Guerlain a fost de\u0163inut\u0103 \u015fi condus\u0103 de membri ai familiei al c\u0103rei nume \u00eel poart\u0103. Fondat\u0103 \u00een 1828 de parfumierul francez Pierre-Fran\u00e7ois Pascal Guerlain, afacerea a r\u0103mas \u00een familie p\u00e2n\u0103 \u00een 1994, c\u00e2nd a fost preluat\u0103 de grupul LVMH, o corpora\u0163ie specializat\u0103 \u00een branduri de lux.<\/strong><\/em><\/p>\n<p>\nCrea\u0163iile Casei Guerlain, ca Jicky, Shalimar, V\u00e9tiver sau La Petite Robe Noire, au influen\u0163at de-a lungul timpului trendurile din parfurmerie la nivel mondial. N\u0103scut \u00een Abbeville, Fran\u0163a \u00een 1798, Pierre-Fran\u00e7ois Pascal Guerlain a devenit un parfumier chimist; \u00een 1828 a deschis primul s\u0103u boutique \u00een Paris, pe strada Rivoli \u015fi a devenit rapid un reper \u00een domeniu, fiind cunoscut la cur\u0163ile regale din \u00eentreaga Europ\u0103. Boutique-ul era recunoscut drept un loc elegant de \u00eent\u00e2lnire, unde lumea bun\u0103 parizian\u0103 \u015fi c\u0103l\u0103torii englezi boga\u0163i se adunau pentru a achizi\u0163iona creme, produse de machiaj \u015fi parfumuri.<\/p>\n<p>\nRealizarea de v\u00e2rf a fondatorului Casei Guerlain a fost Eau de Cologne Imp\u00e9riale, \u00een 1853, pe care l-a dedicat \u00eemp\u0103r\u0103tesei Eug\u00e9nie, so\u0163ia \u00eemp\u0103ratului Napoleon al III-lea. Aceasta a fost at\u00e2t de \u00eenc\u00e2ntat\u0103 de parfum, \u00eenc\u00e2t l-a numit pe Guerlain furnizor al familiei imperiale. Sticla pentru Eau de Cologne Imp\u00e9riale era decorat\u0103 cu albine, un simbol al imperiului francez, preluat de parfumier ca simbol al casei sale.&nbsp; Guerlain a continuat s\u0103 creeze parfumuri pentru regina Victoria a Regatului Unit \u015fi regina Isabella a II-a a Spaniei, printre alte familii regale. Fondatorul Casei Guerlain era aristocrat, fiind apropiat al nobilimii franceze, dar \u015fi al societ\u0103\u0163ilor literare ale vremii, romancierul francez Honor\u00e9 de Balzac fiind unul dintre primii s\u0103i clien\u0163i importan\u0163i. Frecvent\u00e2nd \u00eent\u00e2lnirile literare, \u015fi-a popularizat eficient afacerea.<\/p>\n<p>\nCuno\u015ftin\u0163ele \u015fi imagina\u0163ia parfumierului s-au manifestat \u015fi \u00een produse cosmetice rafinate, care \u00ee\u015fi tr\u0103geau sursa din inima Naturii: Blancs de Perles, Cr\u00e8me \u00e0 la Graisse d\u2019Ours Liqu\u00e9fi\u00e9e \u015fi Cr\u00e8me \u00e0 la Fraise pour le Teint, create pentru \u00eemp\u0103r\u0103teasa Sissi. Poudre de Lys \u015fi Extrait de Roses au pus bazele Artei machiajului Casei Guerlain.<\/p>\n<p>\nLa moartea fondatorului Pierre-Fran\u00e7ois \u00een 1864, casa a fost preluat\u0103 de fii s\u0103i, Aim\u00e9 Guerlain \u015fi Gabriel Guerlain, ambii deja implica\u0163i \u00een afacere. Rolurile de parfumier \u015fi manager au fost \u00eemp\u0103r\u0163ite \u00eentre cei doi fra\u0163i, Gabriel gestion\u00e2nd \u015fi extinz\u00e2nd \u00een continuare casa, iar Aim\u00e9 devenind parfumierul-\u015fef. Astfel, Casa Guerlain a \u00eenceput o lung\u0103 tradi\u0163ie prin care pozi\u0163ia de parfumier-\u015fef a fost transmis\u0103 din genera\u0163ie \u00een genera\u0163ie \u00een familia Guerlain.<\/p>\n<p>\nAim\u00e9 Guerlain a creat, \u00een 1870, revolu\u0163ionarul \u201eNe m\u2019oubliez pas\u201d, primul ruj \u00eentr-un tub \u015fi \u00eentr-un ambalaj re\u00eenc\u0103rcabil. Acesta era dotat cu un mecanism inovator cu buton de ap\u0103sare, inspirat de suporturile de lum\u00e2n\u0103ri.&nbsp;<\/p>\n<p>\n\u00centr-o decizie considerat\u0103 de mul\u0163i drept o ruptur\u0103 a tradi\u0163iei, familia Guerlain a v\u00e2ndut, \u00een 1994, compania conglomeratului de bunuri de lux Mo\u00ebt Hennessy Louis Vuitton (LVMH), care are \u00een portofoliu branduri a Tiffany, Dior, Fendi, Givenchy, TAG Heuer sau Bulgari. De\u015fi Jean-Paul Guerlain (str\u0103-str\u0103nepotul fondatorului) a r\u0103mas parfumier intern p\u00e2n\u0103 \u00een 2002, dup\u0103 1994 au fost adu\u015fi al\u0163i parfumieri pentru a crea parfumuri pentru Guerlain, iar Jean-Paul a trebuit s\u0103 prezinte crea\u0163iile sale al\u0103turi de cele ale altora.<\/p>\n<p>\nPe parcursul a aproape dou\u0103 secole de la \u00eenfiin\u0163area sa, Casa Guerlain s-a men\u0163inut ca un reper al rafinamentului \u00een industria de parfumerie, extinz\u00e2ndu-\u015fi activitatea \u00een domeniul cosmeticelor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timp de cinci genera\u0163ii, Casa Guerlain a fost de\u0163inut\u0103 \u015fi condus\u0103 de membri ai familiei al c\u0103rei nume \u00eel poart\u0103. Fondat\u0103 \u00een 1828 de parfumierul francez Pierre-Fran\u00e7ois Pascal Guerlain, afacerea a r\u0103mas \u00een familie p\u00e2n\u0103 \u00een 1994, c\u00e2nd a fost preluat\u0103 de grupul LVMH, o corpora\u0163ie specializat\u0103 \u00een branduri de lux. Crea\u0163iile Casei Guerlain, ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[31819,5622,59577],"class_list":["post-233769","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-cosmetice","tag-pierre-francois-pascal-guerlain"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=233769"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233769\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=233769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=233769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=233769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}