{"id":233353,"date":"2025-01-21T09:00:00","date_gmt":"2025-01-21T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=233353"},"modified":"2025-01-21T09:00:00","modified_gmt":"2025-01-21T09:00:00","slug":"povestea-de-succes-a-uneia-dintre-celei-mai-mari-afaceri-romanesti-de-pe-piata-totul-a-inceput-cu-un-spatiu-de-12-mp-si-vanzarea-unui-singur-produs-ce-costa-doar-5-lei-iar-acum-afacerea-ruleaza-zeci","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=233353","title":{"rendered":"Povestea de succes a uneia dintre celei mai mari afaceri rom\u00e2ne\u015fti de pe pia\u0163\u0103. Totul a \u00eenceput cu un spa\u0163iu de 12 mp \u015fi v\u00e2nzarea unui singur produs ce costa doar 5 lei, iar acum afacerea ruleaz\u0103 zeci de milioane de euro"},"content":{"rendered":"<p>\n<strong>\u00cen urm\u0103 cu zece ani, \u00eentr-un spa\u0163iu de doar c\u00e2\u0163iva metri p\u0103tra\u0163i, \u00een zona PiE\u0162EI Lahovari din inima Capitalei, ap\u0103rea o cafenea ce purta numele de 5 to go. Aceasta venea cu un model de business diferit, ce avea s\u0103 schimbe industria \u2013 acela de pre\u0163 fix, unde orice produs costa 5 lei. Anii au trecut, iar pre\u0163urile s-au modificat (espresso cost\u0103 5 lei, dar restul cafelelor sunt mai scumpe). <\/strong><\/p>\n<p>\n<strong>Totu\u015fi, cifra 5 a r\u0103mas una cu \u00eensemn\u0103tate pentru companie. Astfel, \u00een 2019, la cinci ani de la \u00eenfiin\u0163are, re\u0163eaua a atras primul s\u0103u fond de investi\u0163ii \u00een ac\u0163ionariat. Dup\u0103 al\u0163i cinci ani, pe final de 2024, businessul a trecut printr-o a doua tranzac\u0163ie. Iar asta dup\u0103 ce a ajuns la 610 cafenele \u015fi afaceri totale de 55 de milioane de euro (ambele numere sunt multiplu de cinci). Ce urmeaz\u0103? 5 to go \u0163inte\u015fte ca \u00een cinci ani s\u0103 ajung\u0103 \u00een top 5 lan\u0163uri de cafenele din Europa.<\/strong><\/p>\n<p>\n\u201e\u00cemi amintesc de un spa\u0163iu \u00een Pia\u0163a Amzei (unul dintre primele ale re\u0163elei \u2013 n.red.), de doar 12 mp, cu un st\u00e2lp de 1 mp chiar \u00een mijloc. L-am \u00eenchiriat \u015fi a fost un succes\u201d, poveste\u015fte Radu Savopol, care rememoreaz\u0103 astfel \u00eencepu-turile pove\u015ftii 5 to go. El este unul dintre fondatorii acestui business, pe care l-a pornit al\u0103turi de Lucian B\u0103dil\u0103. Brandul s-a pozi\u0163ionat \u00eenc\u0103 de la \u00eenceput pe segmentul cafelei \u201ela pachet\u201c, target\u00e2nd \u00een mod special clien\u0163ii cu veni-turi mici, cum ar fi liceenii, \u015fi pe cei care nu aveau timp s\u0103 savureze o cafea, cum ar fi corporati\u015ftii.<\/p>\n<p>\nTocmai de aceea, spa\u0163iile alese erau (\u015fi sunt) mici, de doar c\u00e2\u0163iva metri p\u0103tra\u0163i, uneori prea mici pentru a g\u0103zdui mese \u015fi scaune. Acela\u015fi era \u015fi cazul spa\u0163iului din zona Amzei. \u201eAm stat acolo cinci ani, iar dup\u0103 ce am plecat, chiria\u015fii s-au schimbat din \u015fase \u00een \u015fase luni. Sper ca proprietarii de spa\u0163ii s\u0103 \u00een\u0163eleag\u0103 c\u0103 vadul comercial nu exist\u0103 de la sine; businessul \u00eel creeaz\u0103. Dac\u0103 tot rulezi chiria\u015fii, vadul comercial dispare, indiferent de amplasare \u2013 \u015fi aici pot oferi zeci de exemple\u201d, completeaz\u0103 Radu Savopol.<\/p>\n<p>\nEl \u00ee\u015fi aminte\u015fte c\u0103 atunci c\u00e2nd a pornit la drum cu 5 to go exista un bazin extraordinar de mare de spa\u0163ii disponibile. \u201eIar eu m\u0103 uitam atent la raportul dintre calitatea spa\u0163iului \u015fi chi-rie.\u201d Experien\u0163a sa \u00een domeniul real estate, unde activase \u201e\u00een tinere\u0163e\u201d, l-a ajutat enorm. La fel \u015fi faptul c\u0103 a mai avut afaceri cu cafea \u00een Bucure\u015fti \u015fi Sinaia. \u201eC\u0103utam spa\u0163ii mici \u015fi c\u00e2t mai dificile din punctul de vedere al configura\u0163iei, la care nu se uita lumea. \u015etiam c\u0103 pe acelea nu le \u00eenchiriaz\u0103 nimeni.\u201d Pariind pe acest model de business, la final de 2015 re\u0163eaua ajunsese la 10 unit\u0103\u0163i, iar un an mai t\u00e2rziu erau deja peste 30 de cafenele. Un alt motor pentru aceast\u0103 expansiune l-a reprezentat dezvoltarea \u00een franciz\u0103. \u00cenc\u0103 de la \u00eenceput, Radu Savopol \u015fi Lucian B\u0103dil\u0103 au v\u0103zut \u00een acest parteneriat o modalitate ideal\u0103 de a scala afacerea rapid.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/povestea-5-to-go-si-magia-cifrei-5-22642938\">CITITI AICI MATERIALUL INTEGRAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu zece ani, \u00eentr-un spa\u0163iu de doar c\u00e2\u0163iva metri p\u0103tra\u0163i, \u00een zona PiE\u0162EI Lahovari din inima Capitalei, ap\u0103rea o cafenea ce purta numele de 5 to go. Aceasta venea cu un model de business diferit, ce avea s\u0103 schimbe industria \u2013 acela de pre\u0163 fix, unde orice produs costa 5 lei. Anii au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,698,512],"tags":[47646,81,255,12620,6551,202,7282],"class_list":["post-233353","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-cover-story","category-revista-bm","tag-5-to-go","tag-afaceri","tag-antreprenori","tag-cafenea","tag-cafenele","tag-cover-story","tag-franciza"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=233353"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233353\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=233353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=233353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=233353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}