{"id":233333,"date":"2025-01-20T18:28:36","date_gmt":"2025-01-20T18:28:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=233333"},"modified":"2025-01-20T18:28:36","modified_gmt":"2025-01-20T18:28:36","slug":"lantul-de-cofetarii-dulcinella-mentine-productia-la-targu-neamt-o-noua-fabrica-va-inlocui-proiectul-care-urma-sa-fie-construit-la-cernica-in-apropierea-capitalei-unde-compania-vrea-sa-dezvolte-un-h","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=233333","title":{"rendered":"Lan\u0163ul de cofet\u0103rii Dulcinella men\u0163ine produc\u0163ia la T\u00e2rgu Neam\u0163: o nou\u0103 fabric\u0103 va \u00eenlocui proiectul care urma s\u0103 fie construit la Cernica, \u00een apropierea Capitalei, unde compania vrea s\u0103 dezvolte un hub logistic"},"content":{"rendered":"<p>\nDulcinella Rom\u00e2nia, re\u0163ea rom\u00e2neasc\u0103 de cofet\u0103rii \u015fi patiserii cu r\u0103d\u0103cini basarabene, urmeaz\u0103 s\u0103 deschid\u0103 \u00een a doua jum\u0103tate a anului o nou\u0103 fabric\u0103 de produc\u0163ie, \u00een T\u00e2rgu Neam\u0163, care o va \u00eenlocui pe cea actual\u0103, av\u00e2nd o capacitate de produc\u0163ie de circa trei ori mai mare decat aceasta.<\/p>\n<p>\nCompania a preluat la finalul anului 2024 o fost\u0103 fabric\u0103 de textile din T\u00e2rgu Neam\u0163, cu o suprafa\u0163\u0103 total\u0103 de 4.700 metri p\u0103tra\u0163i, \u00een urma unei tranzac\u0163ii de 750.000 de euro, \u015fi a decis s\u0103 men\u0163in\u0103 produc\u0163ia \u00een zon\u0103, chiar dac\u0103 planificarea ini\u0163ial\u0103 pentru deschiderea noii fabrici viza terenul de 19.000 metri p\u0103tra\u0163i din Cernica, cump\u0103rat de produc\u0103torul de dulciuri \u00een 2024.<\/p>\n<p>\n\u201cAm achizi\u0163ionat o fost\u0103 fabric\u0103 de textile \u00een T\u00e2rgu Neam\u0163, ceea ce ne ofer\u0103 avantajul de a p\u0103stra echipa existent\u0103 \u015fi de a deschide noua fabric\u0103 mult mai rapid, economisind aproximativ doi ani fa\u0163\u0103 de planul ini\u0163ial. Astfel, am decis s\u0103 prioritiz\u0103m aceast\u0103 oportunitate. Investi\u0163ia planificat\u0103 pentru Cernica r\u0103m\u00e2ne una strategic\u0103 pentru noi, dar va fi redirec\u0163ionat\u0103 pentru construirea unui hub care s\u0103 ne consolideze infrastructura logistic\u0103 \u015fi cre\u015fterea opera\u0163iunilor \u00een urm\u0103torii ani\u201d, explic\u0103 Sergiu Diaconu, CEO Dulcinella Group Romania.&nbsp;<\/p>\n<p>\nPentru 2025, compania vizeaz\u0103 atingerea unei cifre de afaceri de 10 milioane de euro, \u00een cre\u015ftere cu 30% fa\u0163\u0103 de 2024, dup\u0103 ce \u015fi-a bugetat investi\u0163ii de 3 milioane de euro, cu aproape 70% mai mult fa\u0163\u0103 de 2024.<\/p>\n<p>\nFondat \u00een 2005 \u00een Republica Moldova, Dulcinella a intrat pe pia\u0163a din Rom\u00e2nia \u00een 2021 \u015fi opereaz\u0103 o re\u0163ea de 18 cofet\u0103rii \u015fi patiserii (dintre care una \u00een franciz\u0103) \u00een Bucure\u015fti, Bra\u015fov, Ia\u015fi, Suceava, T\u00e2rgu Neam\u0163, Piatra Neam\u0163, Roman \u015fi F\u0103lticeni.<\/p>\n<p>\n\u201cAnul 2024 a fost unul al transform\u0103rii, \u00eencheiat cu o cifr\u0103 de afaceri de&nbsp;7,1 milioane de euro pentru grupul Dulcinella Rom\u00e2nia, ceea ce dep\u0103\u015fe\u015fte prognozele ini\u0163iale. Astfel, am \u00eencheiat cu o cre\u015ftere semnificativ\u0103 fa\u0163\u0103 de 2023, chiar dac\u0103 am operat cu doar&nbsp;18 cofet\u0103rii, mai pu\u0163in cu 30% comparativ cu&nbsp;cele 26 de loca\u0163ii \u00een 2023. Acest rezultat a fost determinat de schimbarea strategiei de business ca urmare a unei noi viziuni a managementului grupului, care a inclus \u015fi \u00eenchiderea cofet\u0103riilor neperformante mo\u015ftenite. Astfel, cred c\u0103 principalul factor al acestui rezultat este eficien\u0163a\u201d, spune Sergiu Diaconu, CEO Dulcinella Group Romania.<\/p>\n<p>\nNoua strategie de business a inclus \u00eentre altele rebrandingul re\u0163elei, lansarea francizei Dulcinella, digitalizarea \u015fi automatizarea proceselor, reorganizarea echipei, optimizarea fluxurilor tehnologice \u015fi a portofoliului de produse.<\/p>\n<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22655892\/2\/cofetaria-dulcinella-design-conform-rebrandingului-1-1.png\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22655892\/2\/cofetaria-dulcinella-design-conform-rebrandingului-1-1.png?height=426&#038;width=640\" style=\"width: 640px; height: 426px;\" \/><\/a><\/p>\n<p>\n\u00cen 2025, printre principalele ini\u0163iative de business ale companiei se num\u0103r\u0103 cre\u015fterea re\u0163elei prin deschiderea a 32 de unit\u0103\u0163i \u00een franciz\u0103 &#8211; pentru a ajunge la 50 de unit\u0103\u0163i la finalul anului, recrutarea de oameni inclusiv din Asia, o investi\u0163ie de 200.000 de euro \u00eentr-un sistem ERP nou pentru optimizarea proceselor, consolidare Big Data, digitalizare si automatiz\u0103ri, investi\u0163ii \u00een utilaje \u015fi extinderea capacit\u0103\u0163ii de depozitare pentru produse congelate.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte extinderea re\u0163elei, Dulcinella se va concentra \u00een prima faz\u0103 pe ora\u015fele aflate la o distan\u0163\u0103 de aproximativ 150 de kilometri de Bucure\u015fti \u015fi pe zona Moldovei, unde infrastructura de produc\u0163ie \u015fi distribu\u0163ie este deja bine dezvoltat\u0103, spun reprezentan\u0163ii companiei.<\/p>\n<p>\n\u00cencep\u00e2nd cu 2023, Dulcinella face parte din portofoliul fondului de investi\u0163ii Cornelius H Group LTD din Londra.<\/p>\n<p>\nBrandul opereaz\u0103 offline \u015fi online printr-o re\u0163ea de cofet\u0103rie \u015fi patiserie, prin livr\u0103ri online, \u00een HoReCa \u015fi retail. De asemenea, export\u0103 produse \u00een Fran\u0163a, Bulgaria, Spania \u015fi Marea Britanie.<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dulcinella Rom\u00e2nia, re\u0163ea rom\u00e2neasc\u0103 de cofet\u0103rii \u015fi patiserii cu r\u0103d\u0103cini basarabene, urmeaz\u0103 s\u0103 deschid\u0103 \u00een a doua jum\u0103tate a anului o nou\u0103 fabric\u0103 de produc\u0163ie, \u00een T\u00e2rgu Neam\u0163, care o va \u00eenlocui pe cea actual\u0103, av\u00e2nd o capacitate de produc\u0163ie de circa trei ori mai mare decat aceasta. Compania a preluat la finalul anului 2024 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,314,59491,275,18201,259,37433],"class_list":["post-233333","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-construire","tag-dulcinella-romania","tag-inlocuire","tag-mentinere","tag-productie","tag-targu-neamt"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=233333"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/233333\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=233333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=233333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=233333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}