\nLan\u0163ul de magazine Annabella, din jude\u0163ul V\u00e2lcea, una dintre cele mai puternice afaceri antreprenoriale din comer\u0163ul cu dominan\u0163\u0103 alimentar\u0103, a deschis zece magazine \u00een 2024 \u015fi a investit totodat\u0103 \u00een cel de-al doilea parc de retail al companiei. Acesta din urm\u0103 e amplasat \u00een ora\u015ful R\u00e2mnicu V\u00e2lcea \u015fi m\u0103soar\u0103 7.000 mp. Parcul de retail ce a necesitat o investi\u0163ie de 5 mil. euro e al doilea al grupului. Primul proiect de acest gen a fost inaugurat anul trecut \u00een localitatea Horezu din acela\u015fi jude\u0163 V\u00e2lcea.<\/p>\n
\nTot pe lista de investi\u0163ii a companiei s-a num\u0103rat \u00een 2024 \u015fi \u00eenceperea tranzi\u0163iei c\u0103tre un nou sistem de gestiune ERP. Mai mult, Annabella a pariat pe digitalizarea \u015fi optimizarea opera\u0163iunilor, spune Alex \u015eoac\u0103te, deputy CEO al companiei, \u00eentr-o postare pe re\u0163eaua de socializare de business Linkedin.<\/p>\n
\nMai mult, lan\u0163ul \u00ee\u015fi continu\u0103 expansiunea.<\/p>\n
\n\u201e\u00cen 2025 ne propunem s\u0103 men\u0163inem acest ritm (al investi\u0163iilor \u2013 n.red.) \u015fi s\u0103 aducem noi proiecte\u201d, adaug\u0103 Alex \u015eoac\u0103te.<\/p>\n
\nRe\u0163eaua de magazine Annabella, controlat\u0103 de familia Mutu, este ast\u0103zi unul dintre cei mai puternici juc\u0103tori rom\u00e2ni din comer\u0163ul alimentar, cu circa 120 de magazine sub diverse formate \u015fi cu afaceri de peste 600 de milioane de lei (plus 25,8% \u00een 2023 versus 2022). Planurile companiei nu se opresc aici, expansiunea realiz\u00e2ndu-se at\u00e2t de la zero, c\u00e2t \u015fi prin achizi\u0163ii.<\/p>\n
\nPovestea brandului Annabella a \u00eenceput la patru ani dup\u0103 Revolu\u0163ie, cu un magazin \u00een care se vindeau fructe \u015fi legume. N\u0103scut\u0103 \u00een R\u00e2mnicu V\u00e2lcea, Dorina Mutu \u2013 antreprenoarea care se afl\u0103 \u00een spatele businessului \u2013 nu \u015fi-a dorit niciodat\u0103 s\u0103 plece din ora\u015ful natal, a\u015fa c\u0103 dup\u0103 terminarea liceului s-a al\u0103turat echipei de la Fabrica de Conserve R\u00e2ureni, lucr\u00e2nd at\u00e2t \u00een produc\u0163ie, c\u00e2t \u015fi \u00een v\u00e2nz\u0103ri. Acolo \u00ee\u015fi \u00eent\u00e2lne\u015fte partenerul de via\u0163\u0103 \u015fi de business, adic\u0103 pe Dan Mutu. Apoi, cei doi antreprenori pleac\u0103 \u015fi dezvolt\u0103 propriul business \u2013 Annabella -, iar ulterior (\u00een 2008) cump\u0103r\u0103 \u015fi fabrica de Conserve R\u00e2ureni, pe care o dezvolt\u0103.<\/p>\n
\n\u201eA\u015fadar, \u00een 1994 \u00eencepe povestea Annabella. Am ales s\u0103 renun\u0163\u0103m la confortul pe care \u00eel oferea un loc de munc\u0103 \u00eentr-o companie local\u0103, pentru o industrie care se afla la \u00eenceput de drum, dar care a trezit spiritul antreprenorial \u00een mul\u0163i rom\u00e2ni. Dup\u0103 Revolu\u0163ie toat\u0103 lumea f\u0103cea comer\u0163. Era ca un orizont larg deschis, \u00een care toat\u0103 lumea a v\u0103zut o oportunitate de a construi ceva. Noi nu am f\u0103cut excep\u0163ie. A\u015fa c\u0103 la v\u00e2rsta de 23 de ani am plecat \u015fi eu \u015fi so\u0163ul meu de la R\u00e2ureni ca s\u0103 ne deschidem propria afacere\u201d, declara anterior Dorina Mutu.<\/p>\n
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Lan\u0163ul de magazine Annabella, din jude\u0163ul V\u00e2lcea, una dintre cele mai puternice afaceri antreprenoriale din comer\u0163ul cu dominan\u0163\u0103 alimentar\u0103, a deschis zece magazine \u00een 2024 \u015fi a investit totodat\u0103 \u00een cel de-al doilea parc de retail al companiei. Acesta din urm\u0103 e amplasat \u00een ora\u015ful R\u00e2mnicu V\u00e2lcea \u015fi m\u0103soar\u0103 7.000 mp. Parcul de retail ce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[387,6263],"class_list":["post-232853","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-magazine","tag-valcea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232853"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232853\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}