\nValoarea tot mai mare a Bitcoin atrage aten\u0163ia m\u0103rcilor de lux, care exploreaz\u0103 posibilitatea de a accepta criptomonede ca metod\u0103 de plat\u0103. Aceast\u0103 mi\u015fcare le permite s\u0103 acceseze noi segmente de clien\u0163i \u015fi s\u0103-\u015fi consolideze loialitatea \u00een r\u00e2ndul investitorilor \u00een cripto.<\/p>\n
\nDoar c\u00e2teva m\u0103rci, precum LVMH, Hublot, Gucci \u015fi Balenciaga, au experimentat p\u00e2n\u0103 acum pl\u0103\u0163ile \u00een criptomonede, conform unei analize Reuters. Recent, departamentul de lux Printemps din Fran\u0163a a devenit primul din Europa care accept\u0103 Bitcoin \u015fi Ethereum \u00een colaborare cu Binance \u015fi Lyzi. Acest pas a atras aten\u0163ia altor retaileri de lux.<\/p>\n
\n\u201eAm primit multe \u00eentreb\u0103ri, iar interesul este evident\u201d, a declarat David Princay, pre\u015fedintele Binance Fran\u0163a, citat de Reuters, men\u0163ion\u00e2nd c\u0103 alte m\u0103rci de lux sunt \u00een discu\u0163ii pentru a adopta aceast\u0103 metod\u0103 de plat\u0103.<\/p>\n
\nM\u0103rcile de lux folosesc criptomonedele nu doar ca modalitate de plat\u0103, ci \u015fi ca instrument de branding inovator. Andrew O\u2019Neill, analist S&P Global Ratings, afirm\u0103 c\u0103 aceast\u0103 tranzi\u0163ie ajut\u0103 m\u0103rcile s\u0103 se distan\u0163eze de percep\u0163ia de \u201ebranduri pr\u0103fuite\u201d \u015fi s\u0103 atrag\u0103 clien\u0163i mai tineri, inclusiv din Asia.<\/p>\n
\nDe exemplu, Balenciaga a lansat recent un suport din piele pentru hardware-ul cripto de la Ledger, simboliz\u00e2nd interesul tot mai mare pentru clien\u0163ii din industria digital\u0103.<\/p>\n
\nDe\u015fi criptomonedele sunt atractive pentru o ni\u015f\u0103 de clien\u0163i, volatilitatea acestora r\u0103m\u00e2ne un obstacol major. Majoritatea retailerilor reconvertesc imediat pl\u0103\u0163ile \u00een valute tradi\u0163ionale pentru a reduce riscurile. De asemenea, metodele de plat\u0103 tradi\u0163ionale, precum PayPal, sunt v\u0103zute ca suficiente pentru cei mai mul\u0163i cump\u0103r\u0103tori, potrivit analistului O’Neill.<\/p>\n
\nExemple notabile din industrie
\n\u2022 Virgin Voyages ofer\u0103 acum bilete anuale de croazier\u0103 pentru 120.000 de dolari pl\u0103tite \u00een Bitcoin.
\n\u2022 S.T. Dupont pl\u0103nuie\u015fte s\u0103 accepte criptomonede \u00een magazinele sale din Paris \u00eenainte de s\u0103rb\u0103tori.
\n\u2022 Gucci permite clien\u0163ilor s\u0103 pl\u0103teasc\u0103 cu p\u00e2n\u0103 la 10 criptomonede pentru produsele din SUA.
\n\u2022 Printemps \u00ee\u015fi extinde serviciul \u00een New York, deschiz\u00e2nd un retailer multibrand \u00een Wall Street.<\/p>\n
\nAdoptarea criptomonedelor de c\u0103tre m\u0103rcile de lux semnaleaz\u0103 o tranzi\u0163ie important\u0103 \u00een industrie. Bitcoin, care a atins luni o valoare record de peste 107.000 de dolari, devine o moned\u0103 nu doar pentru investi\u0163ii, ci \u015fi pentru experien\u0163e \u015fi produse exclusiviste.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Valoarea tot mai mare a Bitcoin atrage aten\u0163ia m\u0103rcilor de lux, care exploreaz\u0103 posibilitatea de a accepta criptomonede ca metod\u0103 de plat\u0103. Aceast\u0103 mi\u015fcare le permite s\u0103 acceseze noi segmente de clien\u0163i \u015fi s\u0103-\u015fi consolideze loialitatea \u00een r\u00e2ndul investitorilor \u00een cripto. Doar c\u00e2teva m\u0103rci, precum LVMH, Hublot, Gucci \u015fi Balenciaga, au experimentat p\u00e2n\u0103 acum pl\u0103\u0163ile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[35810,44389,4127],"class_list":["post-232606","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bitcoin","tag-criptomonede","tag-lux"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232606"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232606\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}