\nUltimele dou\u0103 decenii \u015fi jum\u0103tate au fost dificile pentru Sony, compania \u00eenfiin\u0163at\u0103 acum 78 de ani, care a inventat Walkman-ul \u015fi PlayStation-ul, \u015fi a fost mult timp un simbol al produselor electronice de consum. A ratat \u00een mare m\u0103sur\u0103 revolu\u0163ia telefoanelor mobile \u015fi, \u00een timp ce PlayStation a fost profitabil\u0103, costurile de produc\u0163ie pentru alte produse electronice au crescut \u00een timp ce cererea a sc\u0103zut.<\/p>\n
\nDar, pe m\u0103sur\u0103 ce apar oportunit\u0103\u0163i \u00een streaming, Sony \u00eencearc\u0103 s\u0103 treac\u0103 de la statutul de companie de electronice de consum la cel de companie de con\u0163inut original \u015fi divertisment.<\/p>\n
\nStrategia func\u0163ioneaz\u0103: \u00cen ultimii trei ani, ac\u0163iunile Sony au \u00eenceput s\u0103 ias\u0103 din c\u0103derea de zeci de ani. Pre\u0163ul ac\u0163iunilor Sony \u00een Japonia a \u00eenchis recent la primul record din martie 2000, ceea ce semnific\u0103 \u00eencrederea \u00een capacitatea companiei de a-\u015fi evolua oferta de jocuri \u015fi de a se orienta spre divertisment, a declarat pentru CNN Damian Thong, analist de cercetare de capital la Macquarie.<\/p>\n
\n\u201eDac\u0103 v\u0103 \u00eentoarce\u0163i \u00een urm\u0103 cu 30 de ani, a fost o companie de electronice, deci mai bine cunoscut\u0103 ca v\u00e2nz\u0103tor de hardware\u201d, a spus Thong. \u201eDar ast\u0103zi, compania genereaz\u0103 \u00een principal profituri din divertisment, adic\u0103 jocuri, muzic\u0103 \u015fi (TV \u015fi filme).\u201d<\/p>\n
\nSony Group, a treia cea mai mare companie din Japonia \u00een func\u0163ie de valoarea de pia\u0163\u0103, s-a redresat prin inovarea afacerii cu jocuri dincolo de console \u015fi prin realizarea de achizi\u0163ii pentru a-\u015fi extinde IP-ul, a declarat pentru CNN Joost van Dreunen, profesor asistent adjunct la NYU Stern, care pred\u0103 afaceri cu jocuri video.<\/p>\n
\nSony a achizi\u0163ionat puternicul produc\u0103tor de anime Crunchyroll \u00een 2021 \u015fi a achizi\u0163ionat compania american\u0103 de jocuri video Bungie \u00een 2022 pentru 3,6 miliarde de dolari.<\/p>\n
\nPe l\u00e2ng\u0103 Sony Interactive Entertainment, care produce PlayStation, colosul Sony Group mai include Sony Pictures, care produce filme precum seria Spider-Man, \u015fi Sony Music, care include Columbia Records.<\/p>\n
\nSony \u00eencearc\u0103 s\u0103 deblocheze sinergia \u00eentre filialele sale pentru a produce con\u0163inut original de divertisment pentru consumatori, a declarat van Dreunen.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ultima dat\u0103 c\u00e2nd Sony valora at\u00e2t de mult la burs\u0103, Bill Clinton era pre\u015fedinte, iar PlayStation 2 era pe punctul de a debuta pe rafturile magazinelor americane, potrivit CNN.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7216,4138,19618],"class_list":["post-232497","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bursa","tag-sony","tag-walkman"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232497"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232497\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}