\nGuvernul australian a g\u0103sit o solu\u0163ie ingenioas\u0103 pentru a se asigura c\u0103 gigan\u0163ii tehnologici pl\u0103tesc pentru \u015ftirile locale: o tax\u0103 special\u0103 care poate fi evitat\u0103 doar dac\u0103 platformele \u00eencheie acorduri directe cu editurile de pres\u0103.<\/p>\n
\nDecizia vine ca r\u0103spuns la anun\u0163ul f\u0103cut \u00een martie de Meta (compania-mam\u0103 a Facebook \u015fi Instagram), care a declarat c\u0103 nu va mai finan\u0163a \u015ftirile australiene prin acorduri cu editorii. Noua m\u0103sur\u0103, numit\u0103 \u201estimulentul de negociere a \u015ftirilor”, va afecta toate platformele digitale care au venituri de peste 250 de milioane de dolari \u00een Australia.<\/p>\n
\nSistemul func\u0163ioneaz\u0103 astfel: guvernul va impune o tax\u0103 mai mare dec\u00e2t suma pe care companiile ar pl\u0103ti-o direct editorilor. \u00cen acest fel, platformele sunt \u00eencurajate s\u0103 \u00eencheie acorduri cu companiile de pres\u0103 \u00een loc s\u0103 pl\u0103teasc\u0103 taxa c\u0103tre stat. M\u0103sura va intra \u00een vigoare retroactiv de la 1 ianuarie 2025.<\/p>\n
\nMichelle Rowland, ministrul comunica\u0163iilor din Australia, subliniaz\u0103 c\u0103 aceast\u0103 m\u0103sur\u0103 este esen\u0163ial\u0103 pentru men\u0163inerea unui sector media divers \u015fi s\u0103n\u0103tos, vital pentru democra\u0163ia australian\u0103.
\nCodul de negociere pentru mass-media, introdus \u00een 2021, a adus deja rezultate semnificative – Meta \u015fi Google au investit aproximativ 200 de milioane de dolari \u00een presa australian\u0103. Noua m\u0103sur\u0103 vine s\u0103 consolideze acest cod \u015fi s\u0103 elimine posibilit\u0103\u0163ile prin care platformele digitale ar putea evita pl\u0103\u0163ile.<\/p>\n
\nExist\u0103 totu\u015fi o \u00eengrijorare: de\u015fi suma total\u0103 care ajunge la pres\u0103 nu va sc\u0103dea, exist\u0103 riscul ca editorii mai mici s\u0103 fie dezavantaja\u0163i dac\u0103 platformele aleg s\u0103 \u00eencheie acorduri doar cu marile companii media.<\/p>\n
\n\u00cen octombrie, o comisie parlamentar\u0103 australian\u0103 recomandase deja crearea unei \u201etaxe pe platformele digitale” pentru finan\u0163area jurnalismului de interes public, critic\u00e2nd \u00een special decizia Meta de a nu-\u015fi re\u00eennoi contractele cu presa.<\/p>\n","protected":false},"excerpt":{"rendered":"
Guvernul australian a g\u0103sit o solu\u0163ie ingenioas\u0103 pentru a se asigura c\u0103 gigan\u0163ii tehnologici pl\u0103tesc pentru \u015ftirile locale: o tax\u0103 special\u0103 care poate fi evitat\u0103 doar dac\u0103 platformele \u00eencheie acorduri directe cu editurile de pres\u0103. Decizia vine ca r\u0103spuns la anun\u0163ul f\u0103cut \u00een martie de Meta (compania-mam\u0103 a Facebook \u015fi Instagram), care a declarat c\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[393,45916],"class_list":["post-232446","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-meta","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232446"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232446\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}