{"id":2324,"date":"2006-02-06T17:32:00","date_gmt":"2006-02-06T17:32:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2324"},"modified":"2026-04-02T07:46:35","modified_gmt":"2026-04-02T07:46:35","slug":"studiu-de-caz-dero","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2324","title":{"rendered":"STUDIU DE CAZ: DERO"},"content":{"rendered":"

Numele marcii vine de la DEtergenti ROmania<\/st1:place><\/st1:country-region> si continua sa fie si azi sinonim cu numele categoriei respective de produse. <\/P>

 <\/o:p><\/P>

1966:<\/STRONG> Anul lansarii pe piata.<\/P>

1995:<\/STRONG> Grupul Unilever achizitioneaza marca Dero.         <\/SPAN><\/P>

1996:<\/STRONG> Unilever relanseaza marca Dero. Gama cuprindea doar detergent pentru spalare manuala.<\/P>

1998:<\/STRONG> Lansarea variantei pentru spalare cu masina automata.<\/P>

1999:<\/STRONG> Dero se relanseaza cu un nou ambalaj si o noua strategie de comunicare.              <\/SPAN><\/P>

2000:<\/STRONG> Dero este prima marca din Romania<\/st1:place><\/st1:country-region> care lanseaza un produs \u00842 in 1\u0093 (detergent si balsam).<\/P>

2001:<\/STRONG> Marca este relansata cu un nou design de ambalaj, sub logo-ul \u0084Dero Surf\u0093. Actorul Stefan Banica jr. apare in spotul de promovare a Dero Surf, in ideea ca marca avea nevoie de un aer de modernitate pentru a atrage consumatorii tineri.<\/P>

2002:<\/STRONG> Dero lanseaza in premiera pachetul economic pentru variantele de gramaj mic (450 si 600 g). <\/P>

2004: <\/STRONG>Cel mai important moment din viata moderna a Dero: marca a fost relansata, cu un slogan nou: \u0084Dero scoate cele mai frecvente 99 de pete\u0093.   <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"

Numele marcii vine de la DEtergenti ROmania si continua sa fie si azi sinonim cu numele categoriei respective de produse.   1966: Anul lansarii pe piata. 1995: Grupul Unilever achizitioneaza marca Dero.         1996: Unilever relanseaza marca Dero. Gama cuprindea doar detergent pentru spalare manuala. 1998: Lansarea variantei pentru spalare cu masina automata. 1999: Dero se […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[1770],"class_list":["post-2324","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-studiu-de-caz-dero"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2324"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2324\/revisions"}],"predecessor-version":[{"id":23774,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2324\/revisions\/23774"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}