{"id":232117,"date":"2024-11-29T13:39:28","date_gmt":"2024-11-29T13:39:28","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=232117"},"modified":"2024-11-29T13:39:28","modified_gmt":"2024-11-29T13:39:28","slug":"100-cei-mai-admirati-ceo-din-romania-manuela-necula-ceo-ogilvy-hogarth-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=232117","title":{"rendered":"100 Cei mai admira\u0163i CEO din Rom\u00e2nia. Manuela Necula, CEO, OGILVY & HOGARTH ROM\u00c2NIA"},"content":{"rendered":"

\n\u201eFrumuse\u0163ea acestei industrii este c\u0103, pentru a r\u0103m\u00e2ne relevant \u015fi competitiv, trebuie s\u0103 \u00eenve\u0163i continuu, s\u0103-\u0163i l\u0103rge\u015fti orizontul, s\u0103-\u0163i p\u0103strezi curiozitatea pentru tot ce exist\u0103 \u00een jurul t\u0103u.\u201d<\/strong><\/em><\/p>\n

\nManuela Necula conduce Ogilvy Rom\u00e2nia de aproape 20 de ani \u015fi se consider\u0103 privilegiat\u0103 s\u0103 fie la c\u00e2rma uneia dintre cele mai puternice re\u0163ele de comunicare din lume, fondat\u0103 de legendarul David Ogilvy acum 77 de ani. Manuela consider\u0103 c\u0103 \u201ecele mai multe dintre principiile de leadership ale fondatorului sunt perfect valabile \u015fi ast\u0103zi pentru c\u0103 sunt ancorate \u00een valori profund umane, care transcend genera\u0163iile, culturile \u015fi grani\u0163ele geografice\u201d.
\n\u201eMeseria pe care mi-am ales-o este, totodat\u0103, o pasiune pentru mine, iar acest lucru este esen\u0163ial \u00een a-mi p\u0103stra rezilien\u0163a,\u201d m\u0103rturise\u015fte ea.<\/p>\n

\nDe-a lungul anilor, s-a ghidat dup\u0103 principiile \u015fi valorile transmise de David Ogilvy. Unul dintre acestea i-a influen\u0163at profund felul \u00een care \u015fi-a construit echipa \u015fi a contribuit la succesul Ogilvy Rom\u00e2nia: \u201eIf each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.\u201d<\/p>\n

\n\u201eNu mi-am f\u0103cut niciodat\u0103 planuri \u00een privin\u0163a evolu\u0163iei profesionale,\u201d spune Manuela. Cu toate acestea, \u015fi-a dorit mereu s\u0103 exceleze \u00een ceea ce face \u015fi s\u0103-\u015fi c\u00e2\u015ftige respectul celor din jur. Pasiunea ei pentru marketing \u015fi comunicare a fost \u00eentotdeauna motorul care a condus-o \u00eenainte. \u201eFrumuse\u0163ea acestei industrii este c\u0103, pentru a r\u0103m\u00e2ne relevant \u015fi competitiv, trebuie s\u0103 \u00eenve\u0163i continuu, s\u0103-\u0163i l\u0103rge\u015fti orizontul, s\u0103-\u0163i p\u0103strezi curiozitatea pentru tot ce exist\u0103 \u00een jurul t\u0103u. \u00cen plus, publicitatea este o industrie \u00een care, pentru a fi relevant, trebuie s\u0103 te preocupe \u00een\u0163elegerea comportamentului uman \u015fi a modului \u00een care acesta este influen\u0163at de schimb\u0103rile tehnologice, sociale \u015fi economice\u201d.<\/p>\n

\n\"\"Manuela subliniaz\u0103 \u015fi abilitatea \u201ede a fi mereu promotori ai schimb\u0103rii\u201d, un alt element din AND-ul brandului Ogilvy.  \u201eSuntem organiza\u0163i s\u0103 \u00eenv\u0103\u0163\u0103m repede, s\u0103 ne adapt\u0103m schimb\u0103rii, noilor canale care genereaz\u0103 schimb\u0103ri fundamentale \u00een comportamentul consumatorului \u015fi care atrag transform\u0103ri continue \u015fi adoptarea de noi expertize, \u00een agen\u0163ie. Spre exemplu, \u201eviteza cu care am adoptat AI este surprinz\u0103toare, fie c\u0103 vorbim de modalit\u0103\u0163i de a lucra mai eficient, de a genera insight-uri mai bune, de a crea con\u0163inut \u00een mod mai inteligent, de a genera idei inovatoare sau, pur \u015fi simplu, de a \u00eenv\u0103\u0163a mai repede \u015fi mai mult.\u201d<\/p>\n

\nA coincis realitatea cu a\u015ftept\u0103rile de la \u00eenceputul carierei sale?<\/p>\n

\n\u201eRealitatea a dep\u0103\u015fit cu mult orice g\u00e2nd a\u015f fi avut la vremea respectiv\u0103\u201d. Pentru Manuela succesul se m\u0103soar\u0103 prin oamenii cu care reu\u015fe\u015fti s\u0103 te \u00eenconjori, at\u00e2t \u00een via\u0163a personal\u0103, c\u00e2t \u015fi profesional\u0103. \u201eSunt foarte m\u00e2ndr\u0103 c\u0103 am ast\u0103zi \u00een jur o echip\u0103 de \u2018giants\u2019 care contribuie local la evolu\u0163ia celei mai creative \u015fi eficiente re\u0163ele de advertising din lume.\u201d<\/p>\n

\nPe termen lung, Manuela se concentreaz\u0103 pe un impact real \u015fi sustenabil.<\/p>\n

\n\u201eImpact. Pentru oamenii no\u015ftri, pentru clien\u0163ii no\u015ftri \u015fi pentru planet\u0103,\u201d subliniaz\u0103 ea. Ogilvy continu\u0103 s\u0103 ofere clien\u0163ilor creativitate pentru business, oper\u00e2nd la intersec\u0163ia dintre capabilit\u0103\u0163i, cultur\u0103 \u015fi inova\u0163ie.<\/p>\n

\n\u201e\u00cen centrul activit\u0103\u0163ii noastre este ceea ce numim borderless creativity, la nivelul \u00eentregii echipe, dincolo de discipline \u015fi grani\u0163e geografice.\u201d<\/p>\n

\n\u00cen acela\u015fi timp, Ogilvy este \u00een avangarda industriei, combin\u00e2nd talentul cu cele mai noi inova\u0163ii \u00een inteligen\u0163\u0103 artificial\u0103 pentru a livra clien\u0163ilor solu\u0163ii moderne, digitale \u015fi bazate pe date. \u201eSuntem dedica\u0163i s\u0103 fim mereu cu un pas \u00eenainte, aduc\u00e2nd inova\u0163ia \u015fi creativitatea la baza tuturor solu\u0163iilor pe care le oferim.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eFrumuse\u0163ea acestei industrii este c\u0103, pentru a r\u0103m\u00e2ne relevant \u015fi competitiv, trebuie s\u0103 \u00eenve\u0163i continuu, s\u0103-\u0163i l\u0103rge\u015fti orizontul, s\u0103-\u0163i p\u0103strezi curiozitatea pentru tot ce exist\u0103 \u00een jurul t\u0103u.\u201d Manuela Necula conduce Ogilvy Rom\u00e2nia de aproape 20 de ani \u015fi se consider\u0103 privilegiat\u0103 s\u0103 fie la c\u00e2rma uneia dintre cele mai puternice re\u0163ele de comunicare din […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[19511,13508,59241],"class_list":["post-232117","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-100-cei-mai-admirati-ceo-din-romania","tag-manuela-necula","tag-ogilvy-hogarth-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232117"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232117\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}