{"id":232036,"date":"2024-11-27T12:53:57","date_gmt":"2024-11-27T12:53:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=232036"},"modified":"2024-11-27T12:53:57","modified_gmt":"2024-11-27T12:53:57","slug":"mcdonalds-in-romania-investitii-majore-de-170-milioane-de-lei-si-planuri-ambitioase-de-expansiune-cu-7-deschideri-in-2024","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=232036","title":{"rendered":"McDonald&#8217;s \u00een Rom\u00e2nia: investi\u0163ii majore de 170 milioane de lei \u015fi planuri ambi\u0163ioase de expansiune cu 7 deschideri \u00een 2024"},"content":{"rendered":"<p>\nDe aproape trei decenii, McDonald&#8217;s \u00een Rom\u00e2nia se dezvolt\u0103 continuu, adapt\u00e2ndu-se constant la nevoile clien\u0163ilor. Ast\u0103zi, cu peste 100 de restaurante \u015fi o echip\u0103 care dep\u0103\u015fe\u015fte 6.000 de angaja\u0163i la nivel na\u0163ional, compania ofer\u0103 cele mai bune experien\u0163e \u015fi servicii de calitate. \u00cen 2024, McDonald\u2019s \u00ee\u015fi reafirm\u0103 pozi\u0163ia pe pia\u0163a local\u0103 printr-o investi\u0163ie total\u0103 de 170 milioane de lei \u015fi urm\u0103re\u015fte o strategie ampl\u0103 de expansiune prin deschiderea a \u015fapte restaurante \u00een Rom\u00e2nia, oferind o experien\u0163\u0103 \u00eembun\u0103t\u0103\u0163it\u0103 prin digitalizare \u015fi inova\u0163ie.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Plan ambi\u0163ios de extindere la nivel na\u0163ional: 7 restaurante planificate \u00een 2024<\/strong><\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22577969\/2\/mcdonald-s-2.jpg?height=400&#038;width=600\" style=\"width: 600px; height: 400px;\" \/><\/strong><\/p>\n<p>\nPremier Restaurants Rom\u00e2nia, operatorul McDonald&#8217;s \u00een Rom\u00e2nia, a continuat extinderea la nivel na\u0163ional deschiz\u00e2nd, \u00een 2023, \u015fase noi loca\u0163ii \u00een Bucure\u015fti, Boto\u015fani, Drobeta-Turnu Severin, Craiova, Pite\u015fti \u015fi Dumbr\u0103vi\u0163a.<\/p>\n<p>\n\u00cen 2024, compania se axeaz\u0103 pe o expansiune accelerat\u0103, cu deschidere de noi unit\u0103\u0163i, \u00een special de tip Drive-Thru (DT), care ofer\u0103 o experien\u0163\u0103 McDonald\u2019s complet\u0103, \u015fi pe modernizarea restaurantelor din re\u0163eaua na\u0163ional\u0103. Acest lucru are ca obiectiv optimizarea \u015fi eficientizarea tuturor proceselor, de la aprovizionare p\u00e2n\u0103 la servirea produselor. Planul pentru anul curent este deschiderea a \u015fapte restaurante \u00een zone cu cerere mare, \u00een urma c\u0103rora se creeaz\u0103 aproximativ 450 de noi locuri de munc\u0103 doar \u00een acest an.<\/p>\n<p>\nAstfel, compania pune accent pe inova\u0163ie \u015fi investe\u015fte constant \u00een infrastructur\u0103 \u015fi tehnologie pentru a le oferi clien\u0163ilor ceea ce \u00ee\u015fi doresc: m\u00e2ncare cald\u0103, delicioas\u0103, servit\u0103 rapid \u2013 oferind o experien\u0163\u0103 general\u0103 care s\u0103 satisfac\u0103 a\u015ftept\u0103rile acestora. P\u00e2n\u0103 \u00een acest moment, compania a inaugurat deja noi restaurante \u00een Pite\u015fti, Gala\u0163i, Giurgiu, Bucure\u015fti \u015fi Ploie\u015fti \u015fi a modernizat complet alte patru: M\u0103n\u0103\u015ftur \u2013 Cluj-Napoca, Baia Mare, Barbu V\u0103c\u0103rescu \u015fi Drumul Taberei din Bucure\u015fti, \u00een timp ce \u00een Suceava \u015fi Bucure\u015fti-Rahova, lucr\u0103rile de remodelare sunt \u00een curs, pentru a redeschide cele dou\u0103 restaurante Drive-Thru.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>O nou\u0103 experien\u0163\u0103 McDonald\u2019s: digitalizare \u015fi servicii rapid accesibile<\/strong><\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22577969\/1\/mcdonald-s-3.jpg?height=400&#038;width=600\" style=\"width: 600px; height: 400px;\" \/><\/strong><\/p>\n<p>\nMcDonald&#8217;s inoveaz\u0103 \u00een tehnologie pentru a oferi clien\u0163ilor acces u\u015for \u015fi rapid la serviciile sale. Peste 90% din restaurantele din \u0163ar\u0103 sunt echipate cu sistemul &#8220;Experience of the Future&#8221;, care include kiosk-uri digitale pentru comenzi rapide, pl\u0103\u0163i contactless \u015fi o buc\u0103t\u0103rie modernizat\u0103 pentru eficientizarea prepar\u0103rii produselor \u015fi reducerea risipei alimentare.<\/p>\n<p>\n\u00cen plus, aplica\u0163ia mobil\u0103 McDonald&#8217;s a \u00eenregistrat deja 5 milioane de desc\u0103rc\u0103ri, iar func\u0163ia Mobile Order &#038; Pay permite plasarea comenzilor f\u0103r\u0103 timp de a\u015fteptare \u00een restaurante, optimiz\u00e2nd astfel \u00eentreaga experien\u0163\u0103 pentru clien\u0163i. Utilizatorii pot, de asemenea, s\u0103 acumuleze puncte de loialitate prin programul MyM Rewards, acces\u00e2nd oferte speciale \u015fi beneficii dedicate.<\/p>\n<p>\n\u00cen Rom\u00e2nia, McDonald&#8217;s r\u0103m\u00e2ne angajat \u00een inovare continu\u0103, digitalizare \u015fi extinderea serviciilor pentru a transforma fiecare vizit\u0103 \u00eentr-o experien\u0163\u0103 pl\u0103cut\u0103 \u015fi personalizat\u0103 pentru clien\u0163ii s\u0103i.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADVERTORIAL<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,37087],"tags":[26562,149,7155,8018,7436,98],"class_list":["post-232036","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-publicitate","tag-expansiune","tag-investitii","tag-mcdonalds","tag-planuri","tag-restaurante","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232036"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/232036\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}