{"id":231576,"date":"2024-11-10T10:00:00","date_gmt":"2024-11-10T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231576"},"modified":"2024-11-10T10:00:00","modified_gmt":"2024-11-10T10:00:00","slug":"aspir-sa-progresez-in-roluri-de-conducere-si-sa-am-un-impact-semnificativ-asupra-rezultatelor-financiare-ale-organizatiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231576","title":{"rendered":"\u201eAspir s\u0103 progresez \u00een roluri de conducere \u015fi s\u0103 am un impact semnificativ asupra rezultatelor financiare ale organiza\u0163iei.\u201c"},"content":{"rendered":"<p>\n<strong>&#8230;spune Andreea State, head of CDT NIN &#038; Diary South-Eastern Europe, Nestl\u00e9 Rom\u00e2nia, un rol multi-market in-tegr\u00e2nd pe l\u00e2ng\u0103 Rom\u00e2nia, Bulgaria, AdriaticA \u015fi Ucraina \u015fi Moldova. A preluat aceast\u0103 func\u0163ie anul trecut, iar \u00eentregul s\u0103u parcurs profesional a fost dezvoltat \u00een cadrul companiei Nestl\u00e9.<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<strong><span style=\"color:#3399ff;\">Andreea State, Head of CDT NIN &#038; Diary South-Eastern Europe, NESTL\u00c9 ROMANIA<\/span><br \/>\nCifr\u0103 de afaceri (2022): 1,2 mld. lei<br \/>\nProfit net (2022): 109,9 mil. lei<br \/>\nV\u00e2rst\u0103: 38 de ani<br \/>\nNum\u0103r de angaja\u0163i: 552<\/strong><\/p>\n<hr \/>\n<p>\nO pozi\u0163ie de internship este cea care a croit destinul \u00een cariera Andreei State, care a absolvit cursurile sec\u0163iei de Comunicare \u015fi Rela\u0163ii Publice \u00een cadrul SNSPA \u015fi ale programului de master \u00een marketing Interna\u0163ional din cadrul ASE. \u00cen 2008, ultimul an de facultate, s-a al\u0103turat companiei ca trainee, primul program de trainee organizat de Nestl\u00e9 Rom\u00e2nia, numit \u201ePeople building brands\u201d. La sf\u00e2r\u015fitul acestui program, a r\u0103mas \u00een echipa de marketing Nescaf\u00e9, unde a ocupat pozi\u0163ii de assistant, junior \u015fi brand manager pentru Nescaf\u00e9 3in1 \u015fi Nesquik cacao pudr\u0103. Dup\u0103 5 ani de marketing, \u00een 2013, a continuat c\u0103l\u0103toria \u00een departamentul corporate CDT ca manager canal hyper-market &#038; supermarket, iar \u00een 2017 a preluat rolul de key account manager IKA &#038; eCommerce gestion\u00e2nd mai mul\u0163i clien\u0163i (Carrefour, Lidl, Metro, Selgros, eMAG) pe parcursul a 4 ani. \u00cen 2021, a revenit \u00een marketing ocup\u00e2nd pozi\u0163ia de group brand manager confectionery South East market (rol multi-market integr\u00e2nd Romania, Bulgaria \u015fi \u0163\u0103rile adri-atice). Iar din 2023 este head of commercial development team \u00een cadrul Nestl\u00e9 Nutrition South East Europe, tot un rol multi-market integr\u00e2nd pe l\u00e2ng\u0103 Rom\u00e2nia, Bulgaria, Adriatica \u015fi Ucraina \u015fi Moldova.<\/p>\n<p>\n<br \/>\n<strong>1. Care este obiectivul de carier\u0103 pe care \u00eel ave\u0163i \u00een prezent?<\/strong><br \/>\nObiectivul meu profesional este s\u0103 maximizez abilit\u0103\u0163ile \u015fi experien\u0163a mea pentru a stimula cre\u015fterea afacerii, a dezvolta strategii eficiente de marketing comercial \u015fi a \u00eembun\u0103t\u0103\u0163i vizibilitatea brandurilor Nestl\u00e9. \u00cemi propun s\u0103 contribui la succesul companiei prin utilizarea abilit\u0103\u0163ilor mele puternice de analiz\u0103 \u015fi rezolvare a problemelor, prin comunicare \u015fi negociere excelent\u0103 \u015fi prin demonstrarea unui istoric dovedit \u00een atingerea obiectivelor de v\u00e2nz\u0103ri. \u00cen cele din urm\u0103, aspir s\u0103 progresez \u00een roluri de conducere \u015fi s\u0103 am un impact semnificativ asupra rezultatelor finan-ciare ale organiza\u0163iei.<\/p>\n<p>\n<br \/>\n<strong>2. Care sunt principalele provoc\u0103ri pe care le ave\u0163i \u00een atingerea acestuia \u015fi cum v-a\u0163i propus s\u0103 le dep\u0103\u015fi\u0163i?<\/strong><br \/>\nProvoc\u0103rile principale \u00een atingerea acestui obiectiv includ concuren\u0163a intens\u0103, preferin\u0163ele consumatorilor \u00een schimbare \u015fi tehnologiile \u00een evolu\u0163ie. Pentru a le dep\u0103\u015fi, propun urm\u0103toarele strategii: \u00eenv\u0103\u0163are continu\u0103, cercetare de pia\u0163\u0103, colaborare, abordare bazat\u0103 pe date \u015fi flexibilitate. Prin implementarea acestor strategii, pot atinge obiec-tivul meu de a stimula cre\u015fterea afacerii, dezvolta strategii eficiente de marketing comercial \u015fi \u00eembun\u0103t\u0103\u0163i vizibili-tatea brandurilor Nestl\u00e9.<\/p>\n<p>\n<br \/>\n<strong>3. Cum arat\u0103 s\u0103pt\u0103m\u00e2na\/ziua de lucru ideal\u0103 pentru dvs., \u00een contextul actual?<\/strong><br \/>\nApreciez flexibilitatea \u015fi modul hibrid de lucru de acas\u0103 \u015fi de la birou, care \u00eemi ofer\u0103 posibilitatea de a-mi \u00eendeplini toate sarcinile \u015fi de a fi prezent\u0103 \u015fi al\u0103turi de familie.<\/p>\n<p>\n<br \/>\n<strong>4. Munc\u0103 remote sau de la birou? De ce?<\/strong><br \/>\nApreciez flexibilitatea sau modul hibrid de lucru de acasa \u015fi de la birou. Sus\u0163in p\u0103strarea modului de lucru hibrid de acas\u0103 (50% din timp) \u015fi de la birou (50% din timp) \u015fi cred cu t\u0103rie c\u0103 unele roluri \u00een organiza\u0163ie pot fi \u00eendeplinite 100% remote. \u00cens\u0103 rolurile cu r\u0103spundere comercial\u0103 care implic\u0103 \u00eent\u00e2lniri cu clien\u0163ii sau vizite de pia\u0163\u0103 necesit\u0103 o flexibili-tate mai mare a prezen\u0163ei fizice la birou.<\/p>\n<p>\n<br \/>\n<strong>5. Care sunt calit\u0103\u0163ile pe care le aprecia\u0163i cel mai mult la colegii din echipele pe care le coordona\u0163i? Dar de-fectele pe care nu le pute\u0163i tolera?<\/strong><br \/>\nApreciez colegii care au calit\u0103\u0163i precum o etic\u0103 de munc\u0103 puternic\u0103, abilit\u0103\u0163i eficiente de comunicare, spirit de echip\u0103, adaptabilitate, o atitudine pozitiv\u0103, abilit\u0103\u0163i de rezolvare a problemelor, responsabilitate \u015fi angajament fa\u0163\u0103 de \u00eenv\u0103\u0163are continu\u0103. Aceste calit\u0103\u0163i contribuie la un mediu de lucru productiv \u015fi armonios.<\/p>\n<p>\n<br \/>\n<strong>6. Exist\u0103 work-life balance \u00een prezent? (detalii personalizate despre felul \u00een care v\u0103 raporta\u0163i la acesta)?<\/strong><br \/>\nCred c\u0103 \u00een cultura din sud-estul Europei sau cum ne raport\u0103m la ziua de lucru avem lucruri \u015fi percep\u0163ii de \u00eembun\u0103t\u0103\u0163it, \u00een sensul c\u0103 am crescut \u00een familii cu pecetea \u201emunca e br\u0103\u0163ar\u0103 de aur\u201d \u015fi ca milenial m\u0103 raportez diferit vs Gen Z sau Gen X la modul de lucru sau contribu\u0163ia sau standardul pe care-l a\u015ftept eu de la mine, \u00eens\u0103 organiza\u0163ia face frecvente demersuri \u00een a ne \u201eeduca\u201d cu privire la echilibrul \u00eentre via\u0163a personal\u0103 \u015fi cea profesional\u0103 pentru c\u0103 sunt interdependente \u015fi orice dezechilibru pe o parte impacteaz\u0103 pe cealalt\u0103 mai devreme sau mai t\u00e2rziu.<\/p>\n<p>\n<br \/>\n<strong>7.&nbsp; Mai este loc de lectur\u0103 \u00een agenda unui lider al prezentului? Ce citi\u0163i \u015fi care sunt titlurile preferate?<\/strong><br \/>\nAm doi copii mici \u015fi m\u0103 preocup\u0103 cre\u015fterea \u015fi dezvoltarea lor ca oameni responsabili \u00een societate cu principii \u015fi val-ori s\u0103n\u0103toase fa\u0163\u0103 de comunitate, mediu, familie, sine \u015fi via\u0163\u0103 \u00een general. De aceea, ascult multe podcasturi de par-enting \u015fi cea mai recent\u0103 carte citit\u0103 este \u201eHarta parentingului modern\u201d a lui dr. Shefali.&nbsp;<\/p>\n<hr \/>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22537546\/2\/coperta-catalog-100-tineri-managero-de-top.jpg?height=199&#038;width=150\" style=\"width: 150px; height: 199px; margin: 10px; float: left;\" \/>BUSINESS Magazin a lansat \u015fi anul acesta catalogul 100 TINERI MANAGERI DE TOP. <span style=\"color:#3399ff;\">Sub umbrela \u201eRising Stars: Cum schimb\u0103 liderii din noile genera\u0163ii businessul rom\u00e2nesc?\u201d, edi\u0163ia din 2024 a cata-logul \u00ee\u015fi propune s\u0103 releve faptul c\u0103 liderii de afaceri din noile genera\u0163ii sunt la fel de dornici s\u0103 genereze profituri ca \u015fi genera\u0163iile anterioare, dar nu cu orice pre\u0163, fiind primii executivi care fac trecerea spre o libertate \u015fi o relaxare asumate. Andreea State, head of CDT NIN &#038; Diary South-Eastern Europe, Nestl\u00e9 Rom\u00e2nia, se num\u0103r\u0103 printre cei 100 de tineri manageri pe care BM \u00eei include la edi\u0163ia din acest an a catalogului.<\/span><\/strong><\/p>\n<p>\n<span style=\"color:#3399ff;\"><em><strong>\u201eCred c\u0103 \u00een cultura din SE Europei sau cum ne raport\u0103m la ziua de lucru avem lucruri \u015fi percep\u0163ii de \u00eembun\u0103t\u0103\u0163it, \u00een sen-sul c\u0103 am crescut \u00een familii cu pecetea \u00abmunca e br\u0103\u0163ar\u0103 de aur\u00bb, \u015fi ca milenial m\u0103 raportez diferit vs Gen Z sau Gen X la modul de lucru sau contribu\u0163ia sau standardul pe care-l a\u015ftept eu de la mine, \u00eens\u0103 organiza\u0163ia face frecvente demersuri \u00een a ne \u00abeduca\u00bb cu privire la echilibrul \u00eentre via\u0163a personal\u0103 \u015fi cea profesional\u0103 pentru c\u0103 sunt interdependente \u015fi orice dezechilibru pe o parte impacteaz\u0103 pe cealalt\u0103 mai devreme sau mai t\u00e2rziu.\u201c<\/strong><\/em><\/span><br \/>\n<strong>Andreea State, head of CDT NIN &#038; Diary South-Eastern Europe, Nestl\u00e9 Rom\u00e2nia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;spune Andreea State, head of CDT NIN &#038; Diary South-Eastern Europe, Nestl\u00e9 Rom\u00e2nia, un rol multi-market in-tegr\u00e2nd pe l\u00e2ng\u0103 Rom\u00e2nia, Bulgaria, AdriaticA \u015fi Ucraina \u015fi Moldova. A preluat aceast\u0103 func\u0163ie anul trecut, iar \u00eentregul s\u0103u parcurs profesional a fost dezvoltat \u00een cadrul companiei Nestl\u00e9. Andreea State, Head of CDT NIN &#038; Diary South-Eastern Europe, NESTL\u00c9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[58562,234,30653],"class_list":["post-231576","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-andreea-state","tag-leadership","tag-nestle-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231576"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231576\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}