{"id":231559,"date":"2024-11-09T08:00:00","date_gmt":"2024-11-09T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231559"},"modified":"2024-11-09T08:00:00","modified_gmt":"2024-11-09T08:00:00","slug":"cum-reuseste-o-companie-din-romania-sa-faca-zeci-de-milioane-de-euro-dintr-o-resursa-pe-care-multi-oameni-din-tara-noastra-o-ignora-si-care-sunt-planurile-acesteia-pentru-viitor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231559","title":{"rendered":"Cum reu\u015fe\u015fte o companie din Rom\u00e2nia s\u0103 fac\u0103 zeci de milioane de euro dintr-o resurs\u0103 pe care mul\u0163i oameni din \u0163ara noastr\u0103 o ignor\u0103 \u015fi care sunt planurile acesteia pentru viitor"},"content":{"rendered":"<p>\n<strong>Pe etichetele produselor Perla Harghitei se reg\u0103se\u015fte un peisaj familiar clien\u0163ilor: o biseric\u0103 \u015fi un c\u00e2mp verde. La o vizit\u0103 la fabrica din S\u00e2ncr\u0103ieni, putem observa c\u0103 aceste elemente sunt reale \u015fi vizibile chiar din birourile companiei. Aceast\u0103 imagine va r\u0103m\u00e2ne parte din peisajul zilnic \u015fi \u00een noul sediu, aflat \u00een plan de construc\u0163ie. De\u015fi compania, cu o tradi\u0163ie de zeci de ani, investe\u015fte \u00een modernizare \u015fi extindere, valorile \u015fi simbolurile sale esen\u0163iale r\u0103m\u00e2n neschimbate. Cum transformi o mo\u015ftenire istoric\u0103 \u00eentr-un business modern \u015fi competitiv?<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Cu sediul \u00een S\u00e2ncr\u0103ieni, la 10 km de Miercurea-Ciuc, Perla Harghitei S.A. are o istorie care \u00eencepe \u00een 1953, c\u00e2nd au fost descoperite primele izvoare de ap\u0103 mineral\u0103 natural\u0103. \u00cembutelierea a \u00eenceput \u00een 1957, iar \u00een 1990, Perla Harghitei a devenit o societate de stat, de\u0163in\u00e2nd mai multe sec\u0163ii de \u00eembuteliere. \u00cen 1992, sec\u0163ia Harghita s-a desprins \u015fi s-a organizat ca societate comercial\u0103 independent\u0103, sub numele de Kraiten S.A, iar patru ani mai t\u00e2rziu, \u00een 1996, Perla Harghitei a fost privatizat\u0103 printr-o opera\u0163iune MEBO, \u00een care au participat membrii familiei Kurko, tat\u0103 \u015fi fiu, care de\u0163in compania \u015fi \u00een prezent. Ast\u0103zi, compania se preg\u0103te\u015fte pentru o etap\u0103 major\u0103 de modernizare \u015fi extindere.<\/p>\n<p>\nMihai Neagu,&nbsp; CEO al Perla Harghitei (dar \u015fi al Apemin Tu\u015fnad, parte din acela\u015fi grup), subliniaz\u0103 c\u0103 aceast\u0103 modernizare implic\u0103 nu doar investi\u0163ii \u00een procese \u015fi tehnologie, ci \u015fi \u00een cultura organiza\u0163ional\u0103 \u015fi \u00een echip\u0103. \u201eMisiunea noastr\u0103 este clar\u0103 \u2013 s\u0103 dezvolt\u0103m ceea ce avem, s\u0103 folosim resursele naturale \u015fi expertiza noastr\u0103 pentru a duce Perla Harghitei \u00een viitor. Fiecare membru al echipei are o experien\u0163\u0103 vast\u0103, unii cu peste 25 de ani \u00een industrie, iar acest lucru ne ofer\u0103 un avantaj competitiv important\u201d, spune Neagu.<\/p>\n<p>\nEl a preluat acest rol \u00een 2023, dup\u0103 o experien\u0163\u0103 de peste 25 de ani \u00een industria bunurilor de larg consum, ocup\u00e2nd, \u00een ultimii ani, pozi\u0163ii de conducere \u00een Dobrogea Grup \u015fi Mogyi Rom\u00e2nia.&nbsp; \u00cen 2023, compania a avut o cifr\u0103 de afaceri de 30,5 milioane de euro, \u00een cre\u015ftere cu 20% fa\u0163\u0103 de anul anterior, iar pentru 2024 estimeaz\u0103 o cifr\u0103 de afaceri de aproape 40 de milioane de euro, \u00een cre\u015ftere cu 30% fa\u0163\u0103 de anul 2023. La nivel de profitabilitate, a\u015fteptarea este ca profitul s\u0103 ajung\u0103 la 6,2 milioane de euro \u00een acest an, fa\u0163\u0103 de 5,4 milioane de euro, anul anterior.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/cum-sa-transformi-o-companie-cu-istorie-in-romania-infiintata-pe-22508094\">CITITI AICI MATERIALUL INTEGRAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe etichetele produselor Perla Harghitei se reg\u0103se\u015fte un peisaj familiar clien\u0163ilor: o biseric\u0103 \u015fi un c\u00e2mp verde. La o vizit\u0103 la fabrica din S\u00e2ncr\u0103ieni, putem observa c\u0103 aceste elemente sunt reale \u015fi vizibile chiar din birourile companiei. Aceast\u0103 imagine va r\u0103m\u00e2ne parte din peisajul zilnic \u015fi \u00een noul sediu, aflat \u00een plan de construc\u0163ie. De\u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[5593,10503,9829,55464,222],"class_list":["post-231559","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-apa","tag-apa-minerala","tag-harghita","tag-perla-harghitei","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231559"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231559\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}