{"id":231525,"date":"2024-11-08T07:00:00","date_gmt":"2024-11-08T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231525"},"modified":"2024-11-08T07:00:00","modified_gmt":"2024-11-08T07:00:00","slug":"povestea-omului-ce-a-transformat-o-distractie-invatata-de-la-mama-lui-cand-era-mic-si-bolnav-intr-o-afacere-de-miliarde-de-dolari-cunoscuta-in-toata-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231525","title":{"rendered":"Povestea omului ce a transformat o distrac\u0163ie \u00eenv\u0103\u0163at\u0103 de la mama lui, c\u00e2nd era mic \u015fi bolnav, \u00eentr-o afacere de miliarde de dolari cunoscut\u0103 \u00een toat\u0103 lumea"},"content":{"rendered":"<p>\n<strong>Pe c\u00e2nd era copil, omul care avea s\u0103 devin\u0103 fondatorul companiei Mars a transformat ceea ce nu reprezenta dec\u00e2t o simpl\u0103 distrac\u0163ie pe timp de boal\u0103 \u00eentr-o afacere care avea s\u0103 \u00eenregistreze venituri anuale de zeci de miliarde de dolari \u015fi s\u0103 de\u0163in\u0103 \u00een timp branduri ca M&#038;Ms, Skittles, Bounty \u015fi Milky Way. Care a fost traseul lui Franklin Mars \u015fi cu ce dificult\u0103\u0163i s-a confruntat el de-a lungul parcursului s\u0103u de antreprenor?<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><span style=\"font-size: 12px;\">Omul de afaceri american Franklin Clarence Mars, fondatorul companiei care \u00eei poart\u0103 ast\u0103zi numele de familie, cunoscut\u0103 \u00een \u00eentreaga lume pentru dulciurile pe care le produce, s-a n\u0103scut pe 24 septembrie 1883. Fiul s\u0103u, Forrest Edward Mars, a creat o serie iconic\u0103 de produse, precum M&#038;M\u2019s \u015fi batonul Mars, \u015fi a fondat fabrica de ciocolat\u0103 Ethel M.<\/span><\/p>\n<p>\nMars tat\u0103l s-a n\u0103scut \u00een statul american Minnesota. Copil fiind, mama sa l-a \u00eenv\u0103\u0163at s\u0103 prepare de unul singur bomboane de ciocolat\u0103, \u00eencerc\u00e2nd s\u0103-l distreze \u00een timp ce se recupera dup\u0103 un caz u\u015for de poliomielit\u0103 \u2013 boal\u0103 \u00eent\u00e2lnit\u0103 adesea la acea vreme, de care a suferit \u015fi pre\u015fedintele american Franklin D. Roosevelt.<\/p>\n<p>\nLa 19 ani, deci dup\u0103 ce a \u00een\u0163eles c\u0103 dulciurile se pot transforma u\u015for \u00eentr-o afacere, Mars a \u00eenceput s\u0103 v\u00e2nd\u0103 produse din melas\u0103, \u00eens\u0103 adev\u0103rata sa carier\u0103 antreprenorial\u0103 a \u00eenceput \u00een 1911, c\u00e2nd, \u00eempreun\u0103 cu so\u0163ia sa de la acea vreme, a deschis fabrica Mars Candy, \u00een Tacoma, Washington, ora\u015f aflat la c\u00e2\u0163iva kilometri de oceanul Pacific.<\/p>\n<p>\nFabrica producea \u015fi vindea bomboane en-gros, \u00eens\u0103 nu a reu\u015fit s\u0103 \u0163in\u0103 pasul cu rivalii de la Brown &#038; Haley, activi \u00een acela\u015fi ora\u015f. Ne\u00eenfr\u00e2nt \u00eens\u0103, omul de afaceri a schimbat din nou statul, ajung\u00e2nd de data aceasta \u00een Minneapolis, Minnesota, unde a \u00eenregistrat societatea<br \/>\nMar-O-Bar.<\/p>\n<p>\nCompania s-a concentrat de data aceasta pe produc\u0163ia de batoane de ciocolat\u0103, adopt\u00e2nd \u00een timp denumirea pe care o poart\u0103 \u015fi ast\u0103zi \u2013 Mars Inc., conglomerat care anul trecut a avut v\u00e2nz\u0103ri de aproximativ 50 de miliarde de dolari.<\/p>\n<p>\n\u00cen 1923, a adoptat ideea fiului s\u0103u, Milky Way, care a devenit \u00een timp cel mai bine v\u00e2ndut produs al companiei. Franklin Mars s-a mutat, \u00een 1929, \u00een Illinois, unde a devenit \u00een timp c\u0103pitan onorific al departamentului de poli\u0163ie din Oak Park, \u00een apropiere de Chicago. Un an mai t\u00e2rziu, firma lui Mars a creat batonul Snickers, un alt brand \u201efanion\u201d.<\/p>\n<p>\nOmul de afaceri a murit din cauza unor complica\u0163ii cardiace \u015fi renale \u00een 1935 \u015fi a fost \u00eenmorm\u00e2ntat ini\u0163ial pe mo\u015fia sa de 500 de hectare \u2013 The Milky Way Farm. Compania a trecut pe numele fiului s\u0103u Forrest.<\/p>\n<p>\n\u00cen 2023, Forbes a clasat Mars pe locul patru \u00een topul celor mai mari companii private din SUA, nelistate la burs\u0103, cu o evaluare de 47 de miliarde de dolari. Grupul num\u0103ra circa 140.000 de angaja\u0163i la finele anului trecut.&nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#3399ff;\">Carte de vizit\u0103<\/span><\/strong><\/span><\/p>\n<p>\n<strong>1. Franklin Clarence Mars s-a n\u0103scut \u00een 1883 \u00eentr-o comun\u0103 din statul american Minnesota, care la ultimul recens\u0103m\u00e2nt nu num\u0103ra nici 200 de oameni \u2013 Walden Township.<\/strong><\/p>\n<p>\n<strong>2. C\u00e2nd era copil, mama sa l-a \u00eenv\u0103\u0163at s\u0103 prepare bomboane de ciocolat\u0103 \u00een timp ce viitorul om de afaceri \u00ee\u015fi revenea dintr-un u\u015for caz de poliomielit\u0103;<\/strong><\/p>\n<p>\n<strong>3. Nefiind str\u0103in de e\u015fecuri, \u015fi-a concentrat viitoarele afaceri pe produc\u0163ia de dulciuri;<\/strong><\/p>\n<p>\n<strong>4. A fondat \u00een 1911 compania care avea s\u0103 devin\u0103 Mars Inc., de\u0163in\u0103toare acum a unora dintre cele mai cunoscute branduri de dulciuri din lume;<\/strong><\/p>\n<p>\n<strong>5. Compania a fost mo\u015ftenit\u0103 de fiul s\u0103u Forrest, cel care avea s\u0103 transforme Mars Inc. \u00een gigantul de ast\u0103zi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe c\u00e2nd era copil, omul care avea s\u0103 devin\u0103 fondatorul companiei Mars a transformat ceea ce nu reprezenta dec\u00e2t o simpl\u0103 distrac\u0163ie pe timp de boal\u0103 \u00eentr-o afacere care avea s\u0103 \u00eenregistreze venituri anuale de zeci de miliarde de dolari \u015fi s\u0103 de\u0163in\u0103 \u00een timp branduri ca M&#038;Ms, Skittles, Bounty \u015fi Milky Way. Care a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[59054,31819,8297,14097,59052,59053,59055,43173],"class_list":["post-231525","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-bounty","tag-capitalistul-saptamanii","tag-ciocolata","tag-dulciuri","tag-franklin-mars","tag-mms","tag-milky-way","tag-skittles"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231525"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231525\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}