\nFashion Days, unul dintre principalii juc\u0103tori online de mod\u0103 din Rom\u00e2nia, a raportat o cre\u015ftere de 10% a v\u00e2nz\u0103rilor \u00een primele trei zile ale campaniei Black Friday 2024 comparativ cu perioada similar\u0103 a anului trecut. Platforma a procesat peste 204.000 de comenzi, totaliz\u00e2nd aproximativ 403.000 de produse comandate, potrivit informa\u0163iilor transmise de reprezentan\u0163ii Fashion Days.<\/p>\n
\nDin totalul comenzilor plasate \u00een Bucure\u015fti \u015fi Ilfov, 58% au fost deja livrate c\u0103tre clien\u0163i. Datele arat\u0103 o preponderen\u0163\u0103 a articolelor sezoniere \u00een preferin\u0163ele consumatorilor, cu 72.000 de ghete comandate, 37.000 de sneakers, 30.000 de jachete \u015fi 14.000 de gen\u0163i. Brandurile UGG, Nike, Karl Lagerfeld \u015fi Tommy Hilfiger au dominat v\u00e2nz\u0103rile p\u00e2n\u0103 acum.<\/p>\n
\nAnaliza comportamentului de cump\u0103rare indic\u0103 faptul c\u0103 57% din comenzi au provenit de la abona\u0163ii serviciului Genius. \u00cen ceea ce prive\u015fte metodele de plat\u0103, 16% din valoarea total\u0103 a comenzilor a fost achitat\u0103 \u00een rate prin sistemul My Wallet by eMAG, care ofer\u0103 op\u0163iunea de plat\u0103 \u00een 4 rate f\u0103r\u0103 dob\u00e2nd\u0103.<\/p>\n
\nConform Cristinei P\u00eerjol, general manager Fashion Days, retailerul online s-a concentrat pe optimizarea infrastructurii logistice pentru a gestiona volumul crescut de comenzi specific perioadei Black Friday. Compania \u0163inte\u015fte \u00een total v\u00e2nz\u0103ri de 157 milioane lei \u00een cadrul campaniei de Black Friday din acest an, \u00een cre\u015ftere cu 15% fa\u0163\u0103 de edi\u0163ia precedent\u0103. Campania de reduceri continu\u0103 p\u00e2n\u0103 la sf\u00e2r\u015fitul s\u0103pt\u0103m\u00e2nii curente.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fashion Days, unul dintre principalii juc\u0103tori online de mod\u0103 din Rom\u00e2nia, a raportat o cre\u015ftere de 10% a v\u00e2nz\u0103rilor \u00een primele trei zile ale campaniei Black Friday 2024 comparativ cu perioada similar\u0103 a anului trecut. Platforma a procesat peste 204.000 de comenzi, totaliz\u00e2nd aproximativ 403.000 de produse comandate, potrivit informa\u0163iilor transmise de reprezentan\u0163ii Fashion Days.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,7555,8505,246,7780,539,7541,7212],"class_list":["post-231511","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-campanie","tag-comenzi","tag-crestere","tag-fashion","tag-online","tag-produse","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231511"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231511\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}