{"id":231426,"date":"2024-11-05T10:35:07","date_gmt":"2024-11-05T10:35:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231426"},"modified":"2024-11-05T10:35:07","modified_gmt":"2024-11-05T10:35:07","slug":"de-la-un-anunt-pe-facebook-la-un-grup-cu-peste-100-000-de-oameni-taranii-dobrogeni-o-asociatie-cu-20-30-de-producatori-a-pornit-din-online-si-a-deschis-o-bacanie-in-constanta-iar-acum-produsele-a","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231426","title":{"rendered":"De la un anun\u0163 pe Facebook, la un grup cu peste 100.000 de oameni. \u0162\u0103ranii Dobrogeni, o asocia\u0163ie cu 20-30 de produc\u0103tori, a pornit din online \u015fi a deschis o b\u0103c\u0103nie \u00een Constan\u0163a, iar acum produsele ajung pe rafturile altor 5 b\u0103c\u0103nii din Bucure\u015fti"},"content":{"rendered":"

\nAsocia\u0163ia \u0162\u0103ranii Dobrogeni a ap\u0103rut \u00een 2016, din dorin\u0163a de a scoate \u00een fa\u0163\u0103 oamenii simpli din mediul rural, care au o mic\u0103 ferm\u0103, o livad\u0103 sau sere de legume, pentru a-i ajuta s\u0103-\u015fi v\u00e2nd\u0103 produsele, at\u00e2t \u00een mediul online, c\u00e2t \u015fi \u00een cadrul diferitelor t\u00e2rguri organizate. Astfel, pornind de la un simplu anun\u0163 pe Facebook, care \u00een prima s\u0103pt\u0103m\u00e2n\u0103 a atras interesul a peste 1.000 de oameni, \u0162\u0103ranii Dobrogeni au evoluat \u015fi au deschis un magazin online, o b\u0103c\u0103nie proprie \u00een Constan\u0163a \u015fi au \u00eencheiat parteneriate cu alte cinci b\u0103c\u0103nii din Bucure\u015fti. Urm\u0103torul pas? S\u0103 cucereasc\u0103 pia\u0163a na\u0163ional\u0103.<\/p>\n

\n\u201eAm un copil mofturos \u015fi \u00eempreun\u0103 cu so\u0163ia mea am mers prin satele din Constan\u0163a s\u0103 c\u0103ut\u0103m tot felul de produse alimentare s\u0103n\u0103\u00adtoase, iar dup\u0103 ce le-am g\u0103sit ne-am g\u00e2ndit s\u0103 \u00eemp\u0103rt\u0103\u015fim \u015fi cu al\u0163ii c\u0103 poate au nevoie \u015fi s\u0103 afle de unde s\u0103 cumpere o g\u0103in\u0103 sau un litru de lapte. Am f\u0103cut un grup de Facebook s\u0103 \u00eemp\u0103rt\u0103\u015fim experien\u0163a noastr\u0103 \u015fi \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103 a str\u00e2ns 1.000 de oameni. Apoi am ajuns la peste 10.000 de oameni, iar acum cred c\u0103 suntem cea mai mare comunitate de anun\u0163uri din \u0163ar\u0103, cu 113.000 de membri, \u00een care fiecare produc\u0103tor vinde ce are \u00een gospod\u0103rie\u201c, poves\u00adte\u015fte Claudiu Moro\u015fanu, fondator al asocia\u0163iei \u0162\u0103ranii Dobrogeni.<\/p>\n

\nDincolo de platforma de anun\u0163uri de pe re\u0163eaua de socializare Facebook, ei au f\u0103cut \u015fi o platform\u0103 online \u015fi magazinul \u0162\u0103r\u0103nescu, \u00een care produc\u0103torii din Dobrogea \u00ee\u015fi v\u00e2nd produsele. Apoi, au deschis o b\u0103c\u0103nie \u00een ora\u015ful Constan\u0163a, iar sub brandul \u0162\u0103ranii Dobrogeni v\u00e2nd peste 150 de produse de patiserie, lactate, fructe, legume, conserve, produse de carmangerie, dulciuri, ou\u0103, miere sau sucuri. Ultimul produs scos e untul ghee, cu 99,6% gr\u0103sime. \u201eCred c\u0103 suntem printre pu\u0163inii din \u0163ar\u0103 care-l facem. Toate produsele sunt f\u0103cute artizanal, \u00een familie.\u201c<\/p>\n

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\n\u201eProdusele pot fi cump\u0103rate de la noi din magazinul online, din b\u0103c\u0103nie sau la t\u00e2rguri \u015fi festivaluri. Acum distribuim \u015fi \u00een Bucure\u015fti, \u00een cinci b\u0103c\u0103nii \u015fi livr\u0103m s\u0103pt\u0103m\u00e2nal. (…)\u201c<\/p>\n

\n\u201eAm f\u0103cut pasul c\u0103tre Bucure\u015fti \u015fi ne dorim s\u0103 mai c\u0103ut\u0103m parteneri pentru produsele artizanale. Ne uit\u0103m \u015fi \u00een \u0163ar\u0103 spre colaboratori\u201c, a spus Claudiu Moro\u015fanu.<\/p>\n

\n\u00cen Bucure\u015fti, produc\u0103torii din jude\u0163ele Constan\u0163a \u015fi Tulcea, v\u00e2nd \u00een B\u0103c\u0103nia Veche, \u00een B\u0103c\u0103niile Janos Bacsi, B\u0103c\u0103nia cu Pove\u015fti \u015fi B\u0103c\u0103nia Dou\u0103 Surori. De asemenea, produsele ajung deja \u015fi \u00een La B\u0103c\u0103nie din C\u00e2mpulung, Vechea Vatr\u0103 din Pite\u015fti \u015fi Casa Turcanu din Hunedoara.<\/p>\n

\n\u201e\u00cenainte de pandemie eram pe val, se f\u0103ceam t\u00e2rguri cu 7.000-8.000 de vizitatori, dar dup\u0103 aceea a sc\u0103zut interesul pentru evenimentele fizice. Clien\u0163ii s-au mutat online, dar acolo avem o barier\u0103: gustul. Oamenii nu pot testa produsele, \u00eens\u0103 ne-am mutat online\u201c, a explicat Moro\u015fanu.<\/p>\n

\nAcum, clien\u0163ii asocia\u0163iei \u201e\u0162\u0103ranii Dobrogeni\u201c includ familii cu copii \u015fi corporati\u015fti, aten\u0163i la calitatea produselor \u015fi interesa\u0163i de alternative la cele conven\u0163ionale din comer\u0163. Ace\u015fti cump\u0103r\u0103tori verific\u0103 etichetele pentru a \u00een\u0163elege diferen\u0163ele dintre un produs artizanal \u015fi unul de serie, \u015fi de unde provine diferen\u0163a de pre\u0163 de 3 lei, a precizat Moro\u015fanu. \u201eDac\u0103 o fabric\u0103 poate produce 10.000 de borcane de zacusc\u0103 \u00eentr-o zi, eu pot produce doar 100.\u201c<\/p>\n

\n\u00cen asocia\u0163ie sunt 20-30 de produc\u0103tori constan\u0163i \u015fi unii produc\u0103tori sunt sezonieri. Anterior, au fost 100 de produc\u0103tori, dar a fost greu s\u0103 r\u0103m\u00e2n\u0103 \u00eempreun\u0103, pentru c\u0103 aveau mentalit\u0103\u0163i diferite sau nu erau respectate anumite condi\u0163ii de igien\u0103, a precizat reprezentanul asocia\u0163iei \u0162\u0103ranii Dobrogeni. \u201eMarea problem\u0103 a Dobrogei \u00een compara\u0163ie cu Transilvania este lipsa de unitate. Am fost \u00eenv\u0103\u0163a\u0163i s\u0103 fim individuali\u015fti \u015fi ne adun\u0103m foarte greu, dar nu e imposibil s\u0103 ne asociem.\u201c<\/p>\n

\n\u00cen 2023, din activitatea de comer\u0163, \u0162\u0103ranii Dobrogeni au f\u0103cut circa 1 milion de lei, conform datelor publice.<\/p>\n

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Asocia\u0163ia \u0162\u0103ranii Dobrogeni a ap\u0103rut \u00een 2016, din dorin\u0163a de a scoate \u00een fa\u0163\u0103 oamenii simpli din mediul rural, care au o mic\u0103 ferm\u0103, o livad\u0103 sau sere de legume, pentru a-i ajuta s\u0103-\u015fi v\u00e2nd\u0103 produsele, at\u00e2t \u00een mediul online, c\u00e2t \u015fi \u00een cadrul diferitelor t\u00e2rguri organizate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10006,7320,6266,7541,59031],"class_list":["post-231426","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-constanta","tag-facebook","tag-oameni","tag-produse","tag-taranii-dobrogeni"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231426"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231426\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}