{"id":231323,"date":"2024-10-31T11:05:26","date_gmt":"2024-10-31T11:05:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231323"},"modified":"2024-10-31T11:05:26","modified_gmt":"2024-10-31T11:05:26","slug":"catalin-stefancu-head-of-research-communication-svn-romania-dupa-17-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231323","title":{"rendered":"C\u0103t\u0103lin \u015etefancu, head of research & communication, SVN Romania: Dup\u0103 17 ani"},"content":{"rendered":"

\nDesigur, nu suntem unde am fi putut s\u0103 fim, \u00eens\u0103 Rom\u00e2nia, \u00een general, \u015fi pia\u0163a imobiliar\u0103 \u015fi cea reziden\u0163ial\u0103, \u00een particular, au parcurs o distan\u0163\u0103 uria\u015f\u0103 \u00een ultimele dou\u0103 decenii. Exist\u0103 lucruri care trebuie schimbate sau care pot fi, cel pu\u0163in, \u00eembun\u0103t\u0103\u0163ite, \u00eens\u0103 este incorect s\u0103 caracterizezi un \u00eentreg sector prin termeni ca \u201ehaos\u201d, \u201erechini imobiliari\u201d, sau s\u0103-i blamezi pe cei care \u015fi-au plasat resursele financiare (\u015fi) \u00een achizi\u0163ia de propriet\u0103\u0163i, fie c\u0103 vorbim de cl\u0103diri de birouri sau apartamente cu trei camere. <\/em><\/p>\n

\n\u201eParchet \u00een trei straturi importat din Austria, gresie por\u0163elanat\u0103 \u00een hol, s\u0103li de fitness \u015fi gr\u0103dini cu f\u00e2nt\u00e2ni arteziene situate \u00eentre blocuri.\u201d Era toamna lui 2007 \u015fi acestea erau c\u00e2teva dintre facilit\u0103\u0163ile noilor proiecte reziden\u0163iale despre care scriam \u00een BUSINESS Magazin din postura de membru al echipei redac\u0163ionale. <\/em><\/p>\n

\nA urmat o criz\u0103 financiar\u0103, pia\u0163a imobiliar\u0103 s-a pr\u0103bu\u015fit, unele proiecte au intrat \u00een faliment, unele au fost finalizate dup\u0103 mai mul\u0163i ani, iar altele au r\u0103mas pe h\u00e2rtie. Apoi economia \u015fi-a revenit, iar pia\u0163a imobiliar\u0103 a atins \u00een ultimii ani noi v\u00e2rfuri pe toate segmentele ei \u2013 chiar dac\u0103, \u00een materie de pre\u0163uri ale locuin\u0163elor spre exemplu, sunt ora\u015fe \u00een care \u00eenc\u0103 nu au fost dep\u0103\u015fite v\u00e2rfurile din 2008.<\/em><\/p>\n

\n\"\"Aproape 235.000 de locuin\u0163e noi au fost finalizate \u00een ultimele dou\u0103 decenii doar \u00een regiunea Bucure\u015fti \u2013 Ilfov potrivit datelor Institutului Na\u0163ional de Statistic\u0103. Adic\u0103 peste jum\u0103tate de milion de persoane au beneficiat, \u00een medie, de condi\u0163ii locative mai bune, \u015fi-au \u00eentemeiat poate familii \u015fi au dus la un efect pozitiv de domino \u00een \u00eentreaga economie pentru alte c\u00e2teva sute de mii de persoane \u2013 dac\u0103 nu milioane! \u2013 din toate sectoarele conexe pie\u0163ei imobiliare \u015fi din alte industrii, care  mai de care mai diverse. \u015ei asta doar \u00een regiunea Bucure\u015ftiului, f\u0103r\u0103 a lua \u00een considerare celelalte mari centre regionale din \u0163ar\u0103.<\/em><\/p>\n

\nExist\u0103 \u00een continuare proiecte \u00een care accesul se face pe str\u0103du\u0163e care au c\u00e2\u0163iva metri l\u0103\u0163ime \u015fi zone care se transform\u0103 \u00een iazuri la o ploaie mai serioas\u0103, lipsite de trotuare, iluminat sau facilit\u0103\u0163i de baz\u0103 pentru orice comunitate. \u00cens\u0103, spre deosebire de perioada timpurie a dezvolt\u0103rii imobiliare din Rom\u00e2nia, c\u00e2nd un proiect reziden\u0163ial \u00eensemna cel mai adesea, c\u00e2teva imobile al\u0103turate, ast\u0103zi vorbim \u015fi de proiecte imobiliare care pot fi considerate ca fiind la ani lumin\u0103 de perioada 2004 \u2013 2008.<\/em><\/p>\n

\nFacilit\u0103\u0163i precum zone verzi ample sau chiar parcuri, spa\u0163ii comerciale – chiar centre de dimensiunea unui mall – clinici medicale, spa\u0163ii de birouri sau s\u0103li de fitness au ajuns s\u0103 fie elemente de baz\u0103 \u00een cazul multor proiecte reziden\u0163iale de mari dimensiuni. <\/em><\/p>\n

\nConcomitent, investi\u0163iile \u00een implementare unor noi tehnologii, de la pompe de c\u0103ldur\u0103 geotermale la solu\u0163ii de construire care asigur\u0103 unele din cele mai exigente certific\u0103ri sustenabile la nivel mondial pentru cl\u0103dirile de birouri locale, au sporit considerabil calitatea vie\u0163ii, indiferent c\u0103 vorbim de spa\u0163iul locativ sau cel de birouri.<\/em><\/p>\n

\n\u00cembun\u0103t\u0103\u0163irea condi\u0163iilor de trai nu ar trebui \u00eens\u0103 s\u0103 cad\u0103 \u00een sarcina exclusiv\u0103 a investitorilor imobiliari ci trebuie s\u0103 reprezinte un atribut al autorit\u0103\u0163ilor. Dezvoltarea imobiliar\u0103 a luat av\u00e2nt de mai mul\u0163i ani f\u0103r\u0103 ca autorit\u0103\u0163ile s\u0103 \u0163in\u0103 pasul: nu s-au construit \u015fcoli \u015fi gr\u0103dini\u0163e noi, nu s-au construit clinici medicale \u015fi spitale care s\u0103 deserveasc\u0103 noile comunit\u0103\u0163i de mii \u015fi zeci de mii de persoane, infrastructura de transport abia \u00eenregistreaz\u0103 unele \u00eembun\u0103t\u0103\u0163iri \u00een anumite zone \u015fi ora\u015fe, iar \u201emobilitatea urban\u0103\u201d este adesea doar un concept la mod\u0103 men\u0163ionat repetitiv \u00een programe de dezvoltare. <\/em><\/p>\n

\nNu \u00een ultimul r\u00e2nd, autorit\u0103\u0163ile trebuie nu doar s\u0103 asigure, printr-un cadru legislativ general dar \u015fi norme \u015fi reglement\u0103ri specifice, un climat care s\u0103 protejeze cet\u0103\u0163enii, dar \u015fi s\u0103 planteze semin\u0163ele \u015fi s\u0103 vegheze asupra cre\u015fterii unei societ\u0103\u0163i s\u0103n\u0103toase \u015fi sustenabile.<\/em><\/p>\n

\n\u00cen tot acest context, BUSINESS Magazin a surprins \u00een paginile sale toate etapele prin care a trecut pia\u0163a imobiliar\u0103 \u00een istoria sa modern\u0103 din ultimii 20 de ani, de la primele proiecte \u015fi pove\u015ftile primilor miliardari (\u201einvizibili\u201d la acea vreme) din imobiliare \u2013 dar \u015fi a micilor milionari din construc\u0163ia de mici imobile \u2013 la mi\u015fc\u0103rile din pia\u0163a de consultan\u0163\u0103 \u015fi analize referitoare la direc\u0163ia \u00een care vor evolua pre\u0163urile locuin\u0163elor, dob\u00e2nzile creditelor \u015fi noile tendin\u0163e \u00een materie de dezvoltare imobiliar\u0103.<\/em><\/p>\n

\nIar \u00een ultimii ani au fost tot mai multe pove\u015fti ale unor proiecte mixte mamut, cu func\u0163iuni complexe, de la locuin\u0163e \u015fi spa\u0163ii de recreere la cl\u0103diri de birouri \u015fi centre comerciale performante, care au atras investi\u0163ii realizate de ordinul sutelor de milioane de euro \u015fi care pot pune cu u\u015furin\u0163\u0103 aproape orice mare ora\u015f din \u0163ar\u0103 pe harta european\u0103 a proiectelor imobiliare de top. Semn c\u0103 pia\u0163a imobiliar\u0103 autohton\u0103 a parcurs un drum lung \u00een ultimele dou\u0103 decenii \u015fi a evoluat semnificativ, \u00een ciuda unor e\u015fecuri de r\u0103sunet sau a aspectelor care trebuie \u00eembun\u0103t\u0103\u0163ite sau schimbate.<\/em><\/p>\n

\nLa mul\u0163i ani, BUSINESS Magazin!<\/em><\/p>\n

\n

\nA f\u0103cut parte din echipa BM \u00een perioada 2007-2010<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Desigur, nu suntem unde am fi putut s\u0103 fim, \u00eens\u0103 Rom\u00e2nia, \u00een general, \u015fi pia\u0163a imobiliar\u0103 \u015fi cea reziden\u0163ial\u0103, \u00een particular, au parcurs o distan\u0163\u0103 uria\u015f\u0103 \u00een ultimele dou\u0103 decenii. Exist\u0103 lucruri care trebuie schimbate sau care pot fi, cel pu\u0163in, \u00eembun\u0103t\u0103\u0163ite, \u00eens\u0103 este incorect s\u0103 caracterizezi un \u00eentreg sector prin termeni ca \u201ehaos\u201d, \u201erechini […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512,3826],"tags":[49,15620,49900],"class_list":["post-231323","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","category-special","tag-business-magazin","tag-catalin-stefancu","tag-svn-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231323"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231323\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}