\nProdusele tradi\u0163ionale, cu etichete \u201ecurate\u201d pot fi comercializate cu greu \u00een marile re\u0163ele de supermarketuri, dar \u00ee\u015fi pot g\u0103si locul \u00een b\u0103c\u0103nii, \u00een magazine de ni\u015f\u0103, \u00een puncte locale gastronomice, crede Ana Maria Mircea, fondatoarea restaurantului Dacia Romanian Dining. Ea a fost prezent\u0103 la conferin\u0163a ZF Agrobusiness Summit 2024.<\/p>\n
\nAna Maria Mircea Leu a administrat c\u00e2\u0163iva ani carmangeria RoxAna, fondat\u0103 de tat\u0103l s\u0103u \u00een anii \u201990. Apoi, \u00een 2021, a deschis restaurantul Dacia Romanian Dining din Buz\u0103u \u015fi estimeaz\u0103 c\u0103 va ajunge la un milion de euro \u00een 2024. De asemenea, restaurantul a generat o a doua carmangerie, axat\u0103 pe segmentul B2B.<\/p>\n
\n\u201eO tendin\u0163\u0103 important\u0103 pentru noi \u015fi pentru ceilal\u0163i fermieri este agroturismul \u015fi promovarea produsului tradi\u0163ional local \u00een puncte gastronomice, \u00een experien\u0163a diferit\u0103. Exist\u0103 poten\u0163ial de cre\u015ftere, important este s\u0103 avem educa\u0163ie antreprenorial\u0103, viziune, diferen\u0163iatori, s\u0103 investim \u00een branding\u201d, a spus Ana Maria Mircea.<\/p>\n
\nAlte declara\u0163ii:<\/strong><\/p>\n \n\u2666 Cred mult c\u0103 ADN-ul unui popor st\u0103 \u00een produsele tradi\u0163ionale, m-am \u00eenc\u0103p\u0103\u0163\u00e2nat s\u0103 implementez acest lucru.<\/p>\n \n\u2666 Am pornit de la industria c\u0103rnii, de la produsul tradi\u0163ional local, c\u00e2rna\u0163ii de Ple\u015fcoi, babicul de Buz\u0103u pe care l-am certificat la Bruxelles.<\/p>\n \n\u2666 E important s\u0103 avem contact cu pia\u0163a, s\u0103 lu\u0103m feedback. Consumul a crescut, trendul este de a consuma un produs \u201ecurat\u201d, pre\u0163ul trebuie s\u0103 reflecte munca produc\u0103torului, cheltuielile, utilit\u0103\u0163ile.<\/p>\n \n\u2666 Produsul tradi\u0163ional poate fi \u015fi unul premium, pentru c\u0103 aceasta este tendin\u0163a. Nefiind consumul \u00een marile lan\u0163uri de magazine, intervine tendin\u0163a de a forma b\u0103c\u0103nii, mici magazine de specialitate, o ni\u015f\u0103 de unde clientul poate lua produse \u201ecurate\u201d, f\u0103r\u0103 aditivi.<\/p>\n \n\u2666 Pentru tineri azi nu mai este cool s\u0103 fie fermieri, s\u0103 fie produc\u0103tori locali \u00eentr-o afacere mic\u0103 sau mijlocie. Este important s\u0103 schimb\u0103m acest lucru prin educa\u0163ie antreprenorial\u0103, prin branding, marketing, tinerii s\u0103 vad\u0103 care este viziunea de dezvoltare pe termen lung, c\u0103 pot avea profit, sus\u0163inere, subven\u0163ii, beneficii, colaborare cu cooperative agricole. Pentru unii mici produc\u0103tori s-ar putea ca aceast\u0103 produc\u0163ie artizanal\u0103 s\u0103 nu fac\u0103 fa\u0163\u0103 cerin\u0163elor din zona de logistic\u0103 \u015fi distribu\u0163ie.<\/p>\n \n\u2666 Din experien\u0163a noastr\u0103 cu Carrefour, aceast\u0103 colaborare oric\u00e2t s-ar dori din partea produc\u0103torilor poate nu este realist\u0103. Am colaborat timp de \u015fase luni \u015fi am v\u0103zut c\u0103 oamenii cereau pre\u0163 mic. Aceste cerin\u0163e sunt date nu neap\u0103rat de managementul supermarketurilor, ci de cea a pie\u0163ei, consumatorii nu sunt educa\u0163i \u00eentr-o alimenta\u0163ie curat\u0103. Am \u00eenv\u0103\u0163at c\u0103 este nevoie de o fabric\u0103 mai mare \u015fi s\u0103 \u0163intim b\u0103c\u0103nii, magazine care s\u0103 pun\u0103 produse premium. Tendin\u0163a pie\u0163ei este de a conuma rafinat, dar nu \u00een lan\u0163ul de magazine.<\/p>\n \n\u2666 \u00cen ultimii doi ani a fost o cre\u015ftere semnificativ\u0103 pe partea de atestare la nivel de \u0163ar\u0103, ne cre\u015ftem certific\u0103rile de la an la an. Noi ne-am focusat pe ce putem face, s\u0103 ne extindem afacerea de familie \u015fi liniile de business. Nu am a\u015fteptat sau cerut sus\u0163inere. Mai important este s\u0103 ne asum\u0103m noi ce putem face prin for\u0163a noastr\u0103 de munc\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":" Produsele tradi\u0163ionale, cu etichete \u201ecurate\u201d pot fi comercializate cu greu \u00een marile re\u0163ele de supermarketuri, dar \u00ee\u015fi pot g\u0103si locul \u00een b\u0103c\u0103nii, \u00een magazine de ni\u015f\u0103, \u00een puncte locale gastronomice, crede Ana Maria Mircea, fondatoarea restaurantului Dacia Romanian Dining. Ea a fost prezent\u0103 la conferin\u0163a ZF Agrobusiness Summit 2024. Ana Maria Mircea Leu a administrat c\u00e2\u0163iva ani […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[19729,58972,56426],"class_list":["post-231271","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agroturism","tag-ana-maria-mircea","tag-dacia-romanian-dining"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231271"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231271\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}