{"id":231251,"date":"2024-10-29T09:25:13","date_gmt":"2024-10-29T09:25:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231251"},"modified":"2024-10-29T09:25:13","modified_gmt":"2024-10-29T09:25:13","slug":"razvan-muresan-director-global-corporate-communications-la-bitdefender-nu-doar-inventatorii-trebuie-sa-se-reinventeze","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231251","title":{"rendered":"R\u0103zvan Mure\u015fan, director, global corporate communications, la Bitdefender: Nu doar inventatorii trebuie s\u0103 se reinventeze"},"content":{"rendered":"

\n\u201eTe vei duce la o conferin\u0163\u0103 la Sala Polivalent\u0103. Este cu inventatori. Va trebui s\u0103 sco\u0163i un story de acolo pentru revista de s\u0103pt\u0103m\u00e2na viitoare.\u201d C\u0103l\u0103toria mea de \u015fase ani la BUSINESS Magazin \u00eencepea \u00eentr-o diminea\u0163\u0103 torid\u0103 de iulie 2009 \u00een metroul \u00eenspre Tineretului c\u0103tre un eveniment despre care nu \u015ftiam nimic. Cum am ajuns tocmai eu s\u0103 scriu despre asta? Ce pot scoate de acolo? Dac\u0103 nu e nimic interesant? G\u00e2ndurile din prima mea zi aveau s\u0103 m\u0103 urm\u0103reasc\u0103 mul\u0163i ani \u015fi s\u0103 m\u0103 b\u00e2ntuie constant \u00een nop\u0163ile \u00een care m\u0103 g\u00e2ndeam la subiecte noi \u015fi \u00een zilele c\u00e2nd le scriam. Pentru c\u0103, da, cea mai mare temere c\u00e2nd e\u015fti jurnalist este c\u0103 ai putea s\u0103-\u0163i pierzi cititorul, s\u0103-l faci s\u0103 simt\u0103 c\u0103 i-ai irosit timpul citindu-\u0163i articolul. S\u0103 fii irelevant.<\/em><\/p>\n

\nAjuns pe g\u00e2nduri la conferin\u0163\u0103, m-am trezit \u00eentr-o sal\u0103 \u00eencins\u0103 \u015fi pr\u0103fuit\u0103, printre inventatori care p\u0103reau pierdu\u0163i \u00een propriile crea\u0163ii \u2013 oameni trecu\u0163i de 50 de ani, a\u015feza\u0163i la standuri improvizate, prezent\u00e2nd idei care, la prima vedere, nu aveau niciun viitor. Oameni cu brevete tip\u0103rite acum ceva vreme \u015fi expuse \u015fifonate la stand, din mintea c\u0103rora r\u0103s\u0103riser\u0103 \u00een premier\u0103 lucruri tare greu de \u00een\u0163eles \u015fi f\u0103r\u0103 s\u0103 le aduc\u0103 cine \u015ftie ce \u00eencas\u0103ri. Iar de vin\u0103 erau, bine\u00een\u0163eles, investitorii lacomi care nu le \u00een\u0163elegeau valoarea inven\u0163iei. Am plecat de acolo dup\u0103 o or\u0103, fixat pe ideea c\u0103 exact ce se \u00eent\u00e2mpl\u0103 cu inven\u0163iile lor nu trebuie s\u0103 se \u00eent\u00e2mple cu ce aveam s\u0103 scriu de acolo \u2013 orice dar nu un articol care s\u0103 fie de ne\u00een\u0163eles pentru cititorii revistei. A\u015fa am scris primul story despre ce le lipse\u015fte inventatorilor ca s\u0103 fac\u0103 \u015fi bani din munca lor \u015fi cum cele mai multe dintre inven\u0163ii ajung \u00een cel mai bun caz material didactic de predat \u00een \u015fcoli.<\/em><\/p>\n

\n\"\"\u00cen cei \u015fase ani care au urmat, am \u00een\u0163eles c\u0103 to\u0163i cei despre care am scris au fost, \u00een felul lor, inventatori. Iar BUSINESS Magazin a devenit oglinda lor. \u00centr-o perioad\u0103 \u00een care presa scria pe repede \u00eenainte, noi am avut privilegiul s\u0103 ne lu\u0103m timp. Timp s\u0103 document\u0103m, s\u0103 ascult\u0103m, s\u0103 cunoa\u015ftem, s\u0103 p\u0103trundem \u00een esen\u0163a pove\u015ftilor. Cum spunea uneori colegul Sorin P\u00e2slaru, fa\u0163\u0103 de Ziarul Financiar, munca la Business Magazin era ca un \u201epension de domni\u015foare\u201d. Pentru c\u0103 aveai timp destul s\u0103 diseci un subiect, timp care la un cotidian precum ZF nu exista. O experien\u0163\u0103 care te schimba, care \u00ee\u0163i oferea un bagaj nu doar de contacte \u015fi informa\u0163ii, ci de cuno\u015ftin\u0163e profunde din at\u00e2t de multe domenii.<\/em><\/p>\n

\n

\nArticolul de copert\u0103 cu care R\u0103zvan Mure\u015fan a c\u00e2\u015ftigat premiul T\u00e2n\u0103rul Jurnalist al Anului 2011, edi\u0163ia 2012, la categoria Finan\u0163e, concurs organizat de Freedom House.<\/em><\/strong><\/p>\n

\n

\nDe fapt, BUSINESS Magazin a fost o \u015fcoal\u0103 din care pleci nu doar cu agenda telefonului plin\u0103, dar \u015fi cu un bagaj care-\u0163i r\u0103m\u00e2ne pe via\u0163\u0103. Am \u00eenv\u0103\u0163at ce \u00eenseamn\u0103 s\u0103 cau\u0163i continuu un subiect care s\u0103 \u0163in\u0103 coperta, pentru c\u0103 un jurnalist este jurnalist 24 din 24, oriunde s-ar afla, s\u0103 prinzi \u00eenainte de vreme un trend \u015fi s\u0103 ai curaj s\u0103-l expui, s\u0103 ai o cultur\u0103 general\u0103 solid\u0103 legat\u0103 de tot ce \u00eenseamn\u0103 macroeconomie (mul\u0163umesc, Ionu\u0163 Bonoiu). Am \u00eenv\u0103\u0163at ce \u00eenseamn\u0103 s\u0103 \u00ee\u0163i al\u0103turi numele unui articol \u015fi s\u0103 nu \u00ee\u0163i fie ru\u015fine s\u0103 faci asta, s\u0103 livrezi la cea mai bun\u0103 calitate posibil\u0103 \u015fi s\u0103 nu umpli pagini doar de dragul de a le umple, pentru c\u0103, \u00een final, e numele t\u0103u acolo (mul\u0163umesc, Iuliana Roibu). Am \u00eenv\u0103\u0163at ce \u00eenseamn\u0103 s\u0103 respec\u0163i stilul fiec\u0103rui jurnalist, ce \u00eenseamn\u0103 profunzimea unui subiect \u015fi cum \u00eel po\u0163i aborda din at\u00e2tea unghiuri \u015fi perspective, \u00eenc\u00e2t e aproape imposibil s\u0103 pretinzi c\u0103 l-ai redat complet (mul\u0163umesc, Dorin Oancea), ce \u00eenseamn\u0103 s\u0103 fii \u00eenconjurat de r\u0103bdare, de bun\u0103tate \u015fi s\u0103 fii ghidat mereu c\u00e2nd pare c\u0103 ai pierdut direc\u0163ia (mul\u0163umesc, Crengu\u0163a Nicolae) \u015fi c\u0103 trebuie s\u0103 \u00eenve\u0163i mereu s\u0103 scrii mai bine (mul\u0163umesc, Andrei N\u0103stase).<\/em><\/p>\n

\nCa jurnalist la BUSINESS Magazin, cel mai mare c\u00e2\u015ftig este c\u0103 jobul t\u0103u e s\u0103 \u00eentrebi \u015fi s\u0103 ascul\u0163i oamenii care duc \u00een spate afaceri de milioane, s\u0103 scrii despre succesele lor \u015fi despre falimente r\u0103sun\u0103toare, s\u0103 vezi cum g\u00e2ndesc \u015fi cum se reinventeaz\u0103 zilnic pentru a rezista. Unu, dou\u0103, zece, o sut\u0103, o mie de interviuri. P\u00e2n\u0103 c\u00e2nd \u00eencepi s\u0103 \u00een\u0163elegi care este numitorul comun \u015fi ce face diferen\u0163a \u00eentre ei.<\/em><\/p>\n

\nInterviurile cu oamenii din business m-au \u00eenv\u0103\u0163at ceva esen\u0163ial: cei care evit\u0103 presa au adesea ceva de ascuns, iar afacerile lor dispar la un moment dat ca \u015fi c\u00e2nd nu ar fi existat. Pe de alt\u0103 parte, cei care caut\u0103 cu disperare expunerea mediatic\u0103 sf\u00e2r\u015fesc adesea la fel. Dialogul cu un jurnalist este deopotriv\u0103 un exerci\u0163iu pentru ambele p\u0103r\u0163i, chiar dac\u0103 \u00een multe cazuri pare c\u0103 puterea se afl\u0103 \u00eentr-o singur\u0103 tab\u0103r\u0103: am \u00eenv\u0103\u0163at de la oamenii pe care i-am intervievat, la fel cum ei au \u00eenv\u0103\u0163at s\u0103-\u015fi priveasc\u0103 propriile afaceri dintr-o perspectiv\u0103 nou\u0103. Pentru cineva care avea s\u0103 treac\u0103 \u00een tab\u0103ra rela\u0163iilor publice, anii petrecu\u0163i pe cel\u0103lalt front, \u00een lumea jurnalismului, devin o resurs\u0103 nepre\u0163uit\u0103.<\/em><\/p>\n

\nBUSINESS Magazin a avut dou\u0103 decenii de r\u0103bdare \u015fi perseveren\u0163\u0103. A \u015ftiut s\u0103 reziste c\u00e2nd al\u0163ii au capitulat. A \u015ftiut s\u0103 cread\u0103 \u00een tineri jurnali\u015fti, s\u0103 \u00eei formeze \u015fi s\u0103 contureze destine. S\u0103 asculte. S\u0103 povesteasc\u0103 ce al\u0163ii nu au povestit. S\u0103 scoat\u0103 \u00een fa\u0163\u0103 oameni care, peste ani, aveau s\u0103 construiasc\u0103 sau s\u0103 conduc\u0103 afaceri de sute de milioane. S\u0103 pun\u0103 pariuri de multe ori c\u00e2\u015ftig\u0103toare. S\u0103 aduc\u0103 \u00een pia\u0163\u0103 concepte noi care au rezistat p\u00e2n\u0103 ast\u0103zi \u2013 \u201eMeet the CEO\u201d, \u201eTineri manageri de top\u201d, \u201eCele mai puternice femei\u201d, \u201eCei mai admira\u0163i CEO\u201d, printre altele. S\u0103 inspire. S\u0103 scrie despre e\u015fecuri. S\u0103 fie relevant\u0103. S\u0103 se reinventeze \u015fi s\u0103 nu ajung\u0103 s\u0103 devin\u0103 un produs a c\u0103rui valoare s\u0103 nu fie \u00een\u0163eleas\u0103 de c\u0103tre cititori. Aceasta este esen\u0163a unei publica\u0163ii care a \u015ftiut s\u0103 scrie istoria businessului rom\u00e2nesc, fil\u0103 cu fil\u0103, poveste cu poveste.<\/em><\/p>\n

\nCristian Hostiuc spune mereu c\u0103 s\u0103 fii jurnalist e cel mai frumos job din lume, e ceva la care m\u0103 tot g\u00e2ndesc privind \u00een urm\u0103 spre anii mei de pres\u0103. Cu mare greu g\u0103sesc argumente prin care s\u0103-l contrazic. <\/em><\/p>\n

\n <\/p>\n

\nLa mul\u0163i ani, Business Magazin!
\n\u00ce\u0163i urez s\u0103 po\u0163i s\u0103 te reinventezi constant astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2i cu noi mereu.<\/em><\/p>\n

\n

\nA lucrat la Business Magazin \u00eentre 2009 \u015fi 2015.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eTe vei duce la o conferin\u0163\u0103 la Sala Polivalent\u0103. Este cu inventatori. Va trebui s\u0103 sco\u0163i un story de acolo pentru revista de s\u0103pt\u0103m\u00e2na viitoare.\u201d C\u0103l\u0103toria mea de \u015fase ani la BUSINESS Magazin \u00eencepea \u00eentr-o diminea\u0163\u0103 torid\u0103 de iulie 2009 \u00een metroul \u00eenspre Tineretului c\u0103tre un eveniment despre care nu \u015ftiam nimic. Cum am ajuns […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512,3826],"tags":[8039,49,15160],"class_list":["post-231251","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","category-special","tag-bitdefender","tag-business-magazin","tag-razvan-muresan"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231251"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231251\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}