{"id":231005,"date":"2024-10-17T10:12:14","date_gmt":"2024-10-17T10:12:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=231005"},"modified":"2024-10-17T10:12:14","modified_gmt":"2024-10-17T10:12:14","slug":"mircea-turdean-farmec-daca-nu-ai-discounturi-la-raft-in-aceasta-perioada-ai-sanse-foarte-mici-ca-produsul-sa-fie-vandut-in-marile-lanturi-de-retail-este-o-crestere-semnificativa-a-discoun","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=231005","title":{"rendered":"Mircea Turdean, Farmec: Dac\u0103 nu ai discounturi la raft \u00een aceast\u0103 perioad\u0103, ai \u015fanse foarte mici ca produsul s\u0103 fie v\u00e2ndut. \u201e\u00cen marile lan\u0163uri de retail este o cre\u015ftere semnificativ\u0103 a discounturilor.\u201c"},"content":{"rendered":"<p>\nSc\u0103derea puterii de consum a rom\u00e2nilor a dus la o schimbare a deciziilor de cump\u0103rare, iar clien\u0163ii sunt mult mai aten\u0163i la c\u00e2t \u015fi ce consum\u0103. Mircea Turdean, CEO al produc\u0103torului de cosmetice Farmec din Cluj, spune c\u0103 \u00een marile re\u0163ele de retail se \u00eenregistreaz\u0103 o cre\u015ftere semnificativ\u0103 a discounturilor la produsele listate.<\/p>\n<p>\n\u201eColegii de pe canalul IKA (International Key Accounts) mi-au spus c\u0103 a fost o cre\u015ftere semnificativ\u0103 a discounturilor fa\u0163\u0103 de anul trecut. A fost o cre\u015ftere pe care am acceptat-o \u015fi noi pentru c\u0103 acest canal este cel mai important ca procent \u015fi avem nevoie ca produsele noastre s\u0103 fie expuse. Dac\u0103 nu ai discounturi la produse, ai foarte pu\u0163ine \u015fanse ca produsul s\u0103 fie v\u00e2ndut\u201c, spune Mircea Turdean, prezent \u00een cadrul emisiunii ZF 15 minute cu un antreprenor, un proiect Ziarul Financiar \u015fi Alpha Bank. Acest canal, al marilor re\u0163ele de retail, este cel mai important pentru businessul Farmec, fiind urmat de comer\u0163ul tradi\u0163ional, unde intr\u0103 \u015fi zona de distribu\u0163ie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sc\u0103derea puterii de consum a rom\u00e2nilor a dus la o schimbare a deciziilor de cump\u0103rare, iar clien\u0163ii sunt mult mai aten\u0163i la c\u00e2t \u015fi ce consum\u0103. Mircea Turdean, CEO al produc\u0103torului de cosmetice Farmec din Cluj, spune c\u0103 \u00een marile re\u0163ele de retail se \u00eenregistreaz\u0103 o cre\u015ftere semnificativ\u0103 a discounturilor la produsele listate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22240,9910,58880,30910,37553],"class_list":["post-231005","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-discounturi","tag-farmec","tag-lanturi-de-retail","tag-mircea-turdean","tag-raft"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231005"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/231005\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}