{"id":230901,"date":"2024-10-14T11:00:00","date_gmt":"2024-10-14T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230901"},"modified":"2024-10-14T11:00:00","modified_gmt":"2024-10-14T11:00:00","slug":"real-estate-cum-se-poate-digitaliza-industria-imobiliara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230901","title":{"rendered":"Real Estate. Cum se poate digitaliza industria imobiliar\u0103?"},"content":{"rendered":"<p>\n<strong>Cu r\u0103d\u0103cini bine ancorate \u00een 12 \u0163\u0103ri \u015fi sprijin financiar de 3,5 milioane de euro, start-up-ul rom\u00e2nesc Bright Spaces \u015fi-a propus s\u0103 redeseneze pia\u0163a imobiliar\u0103 \u015fi viseaz\u0103 la orizonturi globale, cu ochii a\u0163inti\u0163i spre Statele Unite. Cu ambi\u0163ia de a atinge venituri recurente de 2,5 milioane de euro p\u00e2n\u0103 anul viitor, Bright Spaces deschide calea c\u0103tre o nou\u0103 er\u0103 a real estate-ului digitalizat.<\/strong><\/p>\n<p>\n\u201e\u00centr-adev\u0103r, se vorbea mai pu\u0163in despre digitalizare \u00een industria de real estate, dar \u00een prezent se discut\u0103 din ce \u00een ce mai mult despre aceast\u0103 tendin\u0163\u0103. Clien\u0163ii no\u015ftri, at\u00e2t curen\u0163i, c\u00e2t \u015fi viitori, caut\u0103 modalit\u0103\u0163i prin care tehnologia noastr\u0103 poate fi aplicat\u0103 sau \u00ee\u015fi doresc chiar s\u0103 \u00eenceap\u0103 cu noi procesul de digitalizare,\u201d explic\u0103 C\u0103t\u0103lin Dr\u0103gu\u0163oiu, Head of Sales la Bright Spaces, ra\u0163iunea start-up-ului pe care \u00eel reprezint\u0103. \u00cenceputurile companiei se leag\u0103 de c\u00e2\u015ftigarea primului hackathon organizat \u00een 2019 \u00een sud-estul Europei pe tema digitaliz\u0103rii leasingului pentru centre comerciale. Potrivit reprezentan\u0163ilor companiei, Bright Spaces este un start-up proptech european venture backed ce ofer\u0103 o solu\u0163ie digital\u0103 complet\u0103 de prezentare \u015fi comercializare a spa\u0163iilor de birouri \u015fi reziden\u0163iale. Cu ajutorul vizualiz\u0103rii \u00een mediu 3D, disponibilitatea digital\u0103 a spa\u0163iilor \u015fi diferite module de automatizare, optimizare \u015fi digitalizare a ac\u0163iunilor specifice procesului de \u00eenchiriere sau v\u00e2nzare, Bright Spaces urm\u0103re\u015fte cre\u015fterea num\u0103rului de cereri relevante \u015fi \u00eenchiderea mai rapid\u0103 a \u00een\u0163elegerilor comerciale din aceste segmente. \u201eSuntem o echip\u0103 de 23 de persoane, dar nucleul este format din cei doi cofondatori \u015fi c\u00e2\u0163iva colegi care au pornit \u00eempreun\u0103 acest proiect. Analiz\u00e2nd pia\u0163a, ne-am dat seama c\u0103 real estate-ul include cel mai mare asset class din lume \u015fi, \u00een acela\u015fi timp, cel mai pu\u0163in digitalizat. A\u015fa a \u00eenceput povestea noastr\u0103\u201d, spune Dr\u0103gu\u0163oiu. Acum, Bright Spaces are implement\u0103ri \u00een 12 \u0163\u0103ri de pe patru continente, cu birouri \u00een Bucure\u015fti \u015fi Londra. \u201eDa, ne dorim s\u0103 cucerim lumea, dar ne dorim \u015fi competi\u0163ie. Fiind la \u00eenceputul digitaliz\u0103rii, este important s\u0103 fim c\u00e2t mai mul\u0163i care construim acest drum\u201d, adaug\u0103 el. Finan\u0163area ini\u0163ial\u0103 a fost de 185.000 de euro, \u201ecam c\u00e2t un apartament cu dou\u0103 camere \u00een Bucure\u015fti\u201d, precizeaz\u0103 Dr\u0103gu\u0163oiu. P\u00e2n\u0103 acum, Bright Spaces a ridicat finan\u0163\u0103ri de 3,5 milioane de euro de la investitori cu renume, at\u00e2t locali, c\u00e2t \u015fi interna\u0163ionali. \u201eInvestitorii ne-au ajutat foarte mult, nu doar financiar, ci \u015fi prin cuno\u015ftin\u0163ele \u015fi rela\u0163iile lor. Am identificat o nevoie clar\u0103, pentru c\u0103 solu\u0163iile de leasing, mai ales \u00een centrele comerciale, erau rudimentare sau inexistente\u201d, continu\u0103 el. Platforma Bright Spaces acoper\u0103 trei verticale majore: office (60% din portofoliu), logistic\u0103 (20%) \u015fi reziden\u0163ial (21%). Recent, compania a \u00eenceput s\u0103 exploreze \u015fi sectorul retail. \u201ePia\u0163a de birouri a fost puternic afectat\u0103 de pandemie. Am venit cu solu\u0163ii de vizualizare digital\u0103 a spa\u0163iilor, f\u0103r\u0103 a fi nevoie de interac\u0163iuni fizice. Chiar \u015fi acum, \u00een contextul muncii hibride, tehnologia noastr\u0103 ajut\u0103 la adaptarea birourilor \u015fi la gestionarea spa\u0163iilor mobilate, pentru a le face mai atractive\u201d, explic\u0103 Dr\u0103gu\u0163oiu. Un element diferen\u0163iator al Bright Spaces este pachetul complet oferit. \u201eSuntem singurii care oferim at\u00e2t solu\u0163ii pentru interior, c\u00e2t \u015fi pentru exterior, cu un layer de inteligen\u0163\u0103 artificial\u0103 care ne permite s\u0103 scal\u0103m rapid. \u00cen plus, oferim date \u015fi analize care ajut\u0103 dezvoltatorii s\u0103 ia decizii informate\u201d, subliniaz\u0103 Dr\u0103gu\u0163oiu. P\u00e2n\u0103 acum, Bright Spaces a gestionat peste 3 milioane de metri p\u0103tra\u0163i de spa\u0163ii \u015fi num\u0103rul continu\u0103 s\u0103 creasc\u0103. \u201eModelul nostru de business este bazat pe abonamente. Ne apropiem de 1 milion de euro \u00een ARR (Annual Recurring Revenue), iar \u00een ultimii trei ani am avut o cre\u015ftere de 737%\u201d, adaug\u0103 Dr\u0103gu\u0163oiu. Obiectivele pentru viitor? \u201eNe dorim s\u0103 atingem un ARR de 2,5 milioane de euro p\u00e2n\u0103 la sf\u00e2r\u015fitul anului viitor \u015fi s\u0103 deschidem o nou\u0103 rund\u0103 de finan\u0163are Series A. De asemenea, ne preg\u0103tim pentru pia\u0163a din Statele Unite, unde deja avem colaboratori\u201d, spune Dr\u0103gu\u0163oiu. Bright Spaces continu\u0103 s\u0103 se extind\u0103, iar pentru C\u0103t\u0103lin Dr\u0103gu\u0163oiu \u015fi echipa sa, viitorul digitaliz\u0103rii \u00een real estate pare a fi unul plin de oportunit\u0103\u0163i. \u201eAvem nevoie de prezen\u0163\u0103 fizic\u0103 \u00een pie\u0163ele pe care le viz\u0103m, mai ales \u00een Statele Unite, pentru c\u0103 gestionarea rela\u0163iilor comerciale la distan\u0163\u0103 poate fi dificil\u0103\u201d, concluzioneaz\u0103 el.&nbsp;&nbsp;<\/p>\n<hr \/>\n<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#3399ff;\">Carte de vizit\u0103:<\/span><\/strong><\/span><\/p>\n<p>\n<strong>1.<\/strong> C\u0103t\u0103lin Dr\u0103gu\u0163oiu este un specialist \u00een v\u00e2nz\u0103ri \u015fi cre\u015ftere de afaceri, cu o experien\u0163\u0103 de peste 15 ani \u00een coordonarea echipelor \u015fi dezvoltarea strategiilor de v\u00e2nz\u0103ri. \u00cen prezent, de\u0163ine func\u0163ia de Director, Head of Growth, EU la Bright Spaces, un start-up proptech european care ofer\u0103 solu\u0163ii digitale pentru prezentarea \u015fi comercializarea spa\u0163iilor de birouri \u015fi reziden\u0163iale.<\/p>\n<p>\n<strong>2 .<\/strong> \u00cen cadrul companiei, C\u0103t\u0103lin contribuie la extinderea pe pie\u0163ele europene, promov\u00e2nd solu\u0163ii de vizualizare 3D \u015fi automatizare a proceselor de \u00eenchiriere \u015fi v\u00e2nzare \u00een sectorul imobiliar.<\/p>\n<p>\n<strong>3.<\/strong> Anterior, a fost Export Sales Manager la Artema Plast &#8211; Gerosa Group, unde a coordonat echipele de v\u00e2nz\u0103ri din mai multe \u0163\u0103ri \u015fi a implementat strategii de cre\u015ftere pentru compania rom\u00e2neasc\u0103 lider \u00een ambalaje flexibile \u015fi etichete. De asemenea, a ocupat func\u0163ia de Partner\/Sales Manager la Trade Media.<\/p>\n<hr \/>\n<p>\n<span style=\"color:#3399ff;\"><strong>Trei \u00eentreb\u0103ri \u015fi r\u0103spunsuri din interviul cu C\u0103t\u0103lin Dr\u0103gu\u0163oiu, Director Head of Growth, Bright Spaces:<\/strong><\/span><\/p>\n<p>\n<strong>1.<\/strong> <strong>Care este valoarea total\u0103 a spa\u0163iilor gestionate de voi?<\/strong><\/p>\n<p>\nP\u00e2n\u0103 acum am gestionat peste<br \/>\n3 milioane de metri p\u0103tra\u0163i \u015fi num\u0103rul este \u00een continu\u0103 cre\u015ftere.<\/p>\n<p>\n<strong>2.<\/strong> <strong>Care a fost valoarea ini\u0163ial\u0103 a finan\u0163\u0103rii, cu care a\u0163i pornit businessul Bright Spaces?<\/strong><\/p>\n<p>\n185.000 de euro, cam c\u00e2t un apartament cu dou\u0103 camere \u00een Bucure\u015fti.<\/p>\n<p>\n<strong>3.<\/strong> <strong>Cum vezi viitorul tehnologiei \u00een real estate?<\/strong><\/p>\n<p>\nCred c\u0103 \u00een urm\u0103torii 10 ani, to\u0163i juc\u0103torii mari vor avea \u201edigital twins\u201d pentru propriet\u0103\u0163ile lor, iar tehnologia va deveni esen\u0163ial\u0103 pentru vizualizarea \u015fi gestionarea spa\u0163iilor.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5536\/22513954\/2\/real-estate.jpg?height=441&#038;width=620\" style=\"width: 620px; height: 441px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu r\u0103d\u0103cini bine ancorate \u00een 12 \u0163\u0103ri \u015fi sprijin financiar de 3,5 milioane de euro, start-up-ul rom\u00e2nesc Bright Spaces \u015fi-a propus s\u0103 redeseneze pia\u0163a imobiliar\u0103 \u015fi viseaz\u0103 la orizonturi globale, cu ochii a\u0163inti\u0163i spre Statele Unite. Cu ambi\u0163ia de a atinge venituri recurente de 2,5 milioane de euro p\u00e2n\u0103 anul viitor, Bright Spaces deschide calea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,6462,512],"tags":[7260,7219,20673,30,58865,7259,204],"class_list":["post-230901","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-imobiliare","category-revista-bm","tag-birouri","tag-centre-comerciale","tag-digitalizare","tag-imobiliare","tag-industria-imobiliara","tag-real-estate","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230901"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230901\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}