\nPlatforma de livrare rapid\u0103 Tazz, una dintre cele mai cunoscute din Rom\u00e2nia \u015fi parte a grupului eMAG, va fi achizi\u0163ionat\u0103 de compania finlandez\u0103 Wolt, conform unui contract semnat recent \u00eentre cele dou\u0103 p\u0103r\u0163i. Wolt, un juc\u0103tor global cu opera\u0163iuni \u00een 28 de \u0163\u0103ri, este de\u0163inut de DoorDash, gigantul american din sectorul livr\u0103rilor, \u015fi continu\u0103 expansiunea sa \u00een Europa prin achizi\u0163ia Tazz.<\/p>\n
\nPotrivit comunicatului de pres\u0103 trimis de reprezentan\u0163ii companiei, tranzac\u0163ia urmeaz\u0103 s\u0103 fie finalizat\u0103 \u00een urm\u0103toarele luni, dup\u0103 \u00eendeplinirea condi\u0163iilor obi\u015fnuite de \u00eenchidere \u015fi ob\u0163inerea aprob\u0103rilor din partea autorit\u0103\u0163ilor relevante. Dup\u0103 finalizarea achizi\u0163iei, platforma Tazz va fi integrat\u0103 complet sub brandul \u015fi produsul Wolt, ceea ce marcheaz\u0103 dispari\u0163ia brandului Tazz de pe pia\u0163a rom\u00e2neasc\u0103, dup\u0103 o perioad\u0103 de cre\u015ftere accelerat\u0103.<\/p>\n
\nMiki Kuusi, CEO al Wolt \u015fi Head of DoorDash International, a subliniat importan\u0163a acestei achizi\u0163ii pentru extinderea opera\u0163iunilor Wolt \u00een Rom\u00e2nia: \u201eTazz s-a impus ca o platform\u0103 de \u00eencredere \u015fi \u00eendr\u0103git\u0103 \u00een Rom\u00e2nia, cunoscut\u0103 pentru experien\u0163a sa local\u0103 \u015fi rela\u0163iile solide cu clien\u0163ii \u015fi partenerii s\u0103i. Cunoa\u015fterea profund\u0103 a pie\u0163ei pe care Tazz o are, al\u0103turi de tehnologia \u015fi excelen\u0163a opera\u0163ional\u0103 Wolt, creeaz\u0103 un poten\u0163ial uria\u015f de a \u00eembun\u0103t\u0103\u0163i experien\u0163a clien\u0163ilor \u015fi partenerilor din Rom\u00e2nia. Suntem \u00eenc\u00e2nta\u0163i de aceast\u0103 tranzac\u0163ie \u015fi a\u015ftept\u0103m cu ner\u0103bdare c\u0103l\u0103toria care urmeaz\u0103.\u201d<\/p>\n
\nAlin \u015eerban, CEO Tazz, a vorbit despre oportunitatea pe care o ofer\u0103 integrarea \u00een cadrul Wolt: \u201eTazz reprezint\u0103 o poveste de succes \u00een antreprenoriatul rom\u00e2nesc \u015fi un business care a crescut incredibil de mult \u00eentr-un timp foarte scurt. […] Unirea for\u0163elor cu Wolt reprezint\u0103 o oportunitate extraordinar\u0103.\u201d<\/p>\n
\nTazz, care opereaz\u0103 \u00een peste 35 de ora\u015fe din Rom\u00e2nia, a cunoscut o cre\u015ftere rapid\u0103 \u00een ultimii ani, cu o echip\u0103 dedicat\u0103 de 260 de persoane \u015fi un portofoliu extins de parteneri locali din restaurante, supermarketuri \u015fi retail. \u00cen 2019, eMAG a devenit ac\u0163ionar \u00een cadrul Tazz, iar platforma a ajuns de la 100 la 10.000 de parteneri \u00eentr-un timp scurt. Dup\u0103 tranzac\u0163ie, clien\u0163ii Tazz vor continua s\u0103 beneficieze de programul eMAG Genius, inclusiv de oferte exclusive \u015fi livrare gratuit\u0103, datorit\u0103 unui parteneriat \u00eencheiat \u00eentre eMAG \u015fi Wolt. Tudor Manea, CEO al eMAG, a subliniat c\u0103 \u201eTazz va r\u0103m\u00e2ne parte din Genius, prin oferte foarte bune \u015fi livrare gratuit\u0103 de la restaurante \u015fi supermarketuri.\u201d<\/p>\n
\nPrin aceast\u0103 achizi\u0163ie, Wolt \u00ee\u015fi extinde prezen\u0163a \u00eentr-o pia\u0163\u0103 cu mare poten\u0163ial de cre\u015ftere, Rom\u00e2nia devenind o parte strategic\u0103 a planurilor sale de dezvoltare \u00een Europa de Est. Compania finlandez\u0103, care opereaz\u0103 la nivel global, are o echip\u0103 de peste 12.000 de angaja\u0163i \u015fi dezvolt\u0103 o gam\u0103 larg\u0103 de solu\u0163ii tehnologice, de la logistic\u0103 \u015fi software de retail, p\u00e2n\u0103 la magazine alimentare proprii sub brandul Wolt Market.<\/p>\n
\nMiki Kuusi a ad\u0103ugat: \u201eRom\u00e2nia este o pia\u0163\u0103 cu mare poten\u0163ial \u015fi suntem dornici s\u0103 cunoa\u015ftem mai bine comunit\u0103\u0163ile locale \u015fi buc\u0103t\u0103ria rom\u00e2neasc\u0103. Suntem aici s\u0103 cre\u0103m noi oportunit\u0103\u0163i pentru parteneri \u015fi agen\u0163iile de livrare \u015fi s\u0103 le oferim tuturor serviciul excep\u0163ional pentru care Wolt este cunoscut \u00een \u00eentreaga lume.\u201d<\/p>\n
\nIntegrarea Tazz sub brandul Wolt vine \u00eentr-un moment de cre\u015ftere a competi\u0163iei pe pia\u0163a rom\u00e2neasc\u0103 de livr\u0103ri rapide, unde Wolt va continua s\u0103 se confrunte cu al\u0163i juc\u0103tori interna\u0163ionali. De asemenea, tranzac\u0163ia semnaleaz\u0103 consolidarea pie\u0163ei locale, \u00een care Tazz, brand rom\u00e2nesc cu o cre\u015ftere semnificativ\u0103 \u00een ultimii ani, dispare oficial prin absorb\u0163ia sa \u00een structura global\u0103 Wolt.<\/p>\n
\nAceast\u0103 tranzac\u0163ie reflect\u0103 tendin\u0163ele de globalizare \u015fi consolidare a pie\u0163elor digitale de livr\u0103ri rapide \u015fi ridic\u0103 \u00eentreb\u0103ri cu privire la evolu\u0163ia viitoare a platformelor locale \u015fi interna\u0163ionale \u00een Rom\u00e2nia.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Platforma de livrare rapid\u0103 Tazz, una dintre cele mai cunoscute din Rom\u00e2nia \u015fi parte a grupului eMAG, va fi achizi\u0163ionat\u0103 de compania finlandez\u0103 Wolt, conform unui contract semnat recent \u00eentre cele dou\u0103 p\u0103r\u0163i. Wolt, un juc\u0103tor global cu opera\u0163iuni \u00een 28 de \u0163\u0103ri, este de\u0163inut de DoorDash, gigantul american din sectorul livr\u0103rilor, \u015fi continu\u0103 expansiunea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,7179,13077,59,60,98],"class_list":["post-230898","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-brand","tag-disparitie","tag-emag","tag-piata","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230898"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230898\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}