{"id":230627,"date":"2024-10-03T19:48:09","date_gmt":"2024-10-03T19:48:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230627"},"modified":"2024-10-03T19:48:09","modified_gmt":"2024-10-03T19:48:09","slug":"cu-lupa-pe-romania-polonezii-isi-cresc-prezenta-in-turismul-romanesc-dupa-doua-tranzactii-cu-platformele-online-litoralulromanesc-ro-si-vola-ro-cele-doua-achizitii-se-numara-printre-cele-mai-mari-tr","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230627","title":{"rendered":"Cu lupa pe Rom\u00e2nia: polonezii \u00ee\u015fi cresc prezen\u0163a \u00een turismul rom\u00e2nesc dup\u0103 dou\u0103 tranzac\u0163ii cu platformele online Litoralulrom\u00e2nesc.ro \u015fi Vola.ro. Cele dou\u0103 achizi\u0163ii se num\u0103r\u0103 printre cele mai mari tranzac\u0163ii din pia\u0163a local\u0103 de turism"},"content":{"rendered":"

\nTurismul rom\u00e2nesc devine tot mai atr\u0103g\u0103tor pentru juc\u0103torii str\u0103ini, care pun lupa pe Rom\u00e2nia \u015fi \u00eencep s\u0103 fac\u0103 achizi\u0163ii. Pia\u0163a local\u0103 devine tot mai interesant\u0103 pentru marile grupuri interna\u0163ionale de turism, iar Polonia face pa\u015fi concre\u0163i \u00een acest sens. Dac\u0103 Rom\u00e2nia mereu s-a uitat la Polonia, fiind cea mai dezvoltat\u0103 economie din regiune, de data aceasta, Polonia \u00ee\u015fi \u00eendreapt\u0103 privirile c\u0103tre pia\u0163a local\u0103.<\/p>\n

\nAnul 2024 este marcat de dou\u0103 tranzac\u0163ii importante \u00een turism, anu\u00adme cump\u0103rarea platformelor de tu\u00adrism online Litoralulrom\u00e2nesc.ro \u015fi Vola.ro de c\u0103tre doi juc\u0103tori polonezi.<\/p>\n

\nLitoralulrom\u00e2nesc.ro, un busi\u00adness pornit de Ionu\u0163 Nedea, a fost cum\u00adp\u0103rat de c\u0103tre c\u0103tre Szallas Group, parte a grupului polonez Wirtualna Polska Holding, pentru 21 milioane euro. Szallas Group de\u0163i\u00adne portaluri de rezerv\u0103ri online de ca\u00adza\u00adre \u00een Polonia (Nocowanie.pl), Un\u00adga\u00adria (Szallas.hu), Republica Ceh\u0103 (Hotel.cz) \u015fi Croa\u0163ia. Grupul a cum\u00adp\u0103\u00adrat \u00een 2020 platforma local\u0103 de re\u00adzerv\u0103ri Travelminit, care ofer\u0103 peste 8.000 de unit\u0103\u0163i de cazare \u00een toat\u0103 \u0163ara, gener\u00e2nd rezerv\u0103ri \u00een valoare de 30 milioane de euro \u00een 2023.<\/p>\n

\n\u00cen 2022, Szallas Group a fost cum\u00adp\u0103rat de polonezii de la Wirtu\u00adalna Polska Group.<\/p>\n

\nLitoralulrom\u00e2nesc.ro este o agen\u00ad\u0163ie specializat\u0103 \u00een pachete de vacan\u0163\u0103 pe litoralul rom\u00e2nesc. Compania are un portofoliu de peste 500 de unit\u0103\u0163i de cazare \u00een care, \u00een 2023, turi\u015ftii au f\u0103cut rezerv\u0103ri cu o valoare total\u0103 care dep\u0103\u015fe\u015fte 45 milioane de euro.<\/p>\n

\n

\nInteres \u00een cre\u015ftere<\/span><\/span><\/strong><\/p>\n

\nPia\u0163a local\u0103 de turism, unde predomin\u0103 businessurile antreprenoriale, devine tot mai interesant\u0103 pentru grupurile interna\u0163ionale. Apetitul tot mai crescut al rom\u00e2nilor pentru vacan\u0163e s-a tradus \u00een ultimii ani \u00een cre\u015fteri impresionante ale sumelor l\u0103sate de ace\u015ftia pe c\u0103l\u0103toriile \u00een afara \u0163\u0103rii. \u00cen 2023, rom\u00e2nii au l\u0103sat 8,4 miliarde de euro pe vacan\u0163ele \u00een afar\u0103, \u00een cre\u015ftere cu aproape 20% fa\u0163\u0103 de anul anterior. Pia\u0163a cre\u015fte \u015fi str\u0103inii devin tot mai interesa\u0163i de ea.<\/strong><\/p>\n

\n

\nWirtualna Polska este un grup de tehnologie construit la finalul anilor 2000 de Micha\u0142 Branski, Jacek Swi\u00adder\u00adski and Krzysztof Sierota, trei studen\u0163i ai \u201eASE\u201c-ului din Var\u015fovia. \u00cen 2023, grupul, listat la Bursa din Var\u00ad\u015fovia, a raportat venituri de 1,4 mi\u00adliarde de zlo\u0163i (330 mil. euro), \u00een cre\u015ftere cu 33% fa\u0163\u0103 de 2022 \u015fi cu o dublare a businessul pe segmentul de turism.<\/p>\n

\nLa \u00eencheierea tranzac\u0163iei privind cump\u0103rarea Litoralulrom\u00e2nesc.ro, Ferenc Rig\u00f3, CEO al Grupului Szallas a spun c\u0103 aceast\u0103 achizi\u0163ie este \u201eo piatr\u0103 de hotar \u00een dezvoltarea noastr\u0103 \u00een aceast\u0103 \u0163ar\u0103\u201c.<\/p>\n

\nPrin aceast\u0103 achizi\u0163ie, grupul polonez \u00ee\u015fi continu\u0103 expansiunea \u00een industria turismului din Europa Central\u0103 \u015fi de Est.<\/p>\n

\nUn al doilea juc\u0103tor polonez care a intrat pe pia\u0163a local\u0103 de turism este fondul de investi\u0163ii Resource Partners, care a cump\u0103rat platforma de rezerv\u0103ri Vola.ro, fondat\u0103 de Daniel Truic\u0103 \u015fi doi parteneri polonezi. Cu o prezen\u0163\u0103 \u00een Rom\u00e2nia, Polonia, Bulgaria \u015fi Republica Moldova, grupul ITH, din care face parte Vola, a atras aten\u0163ia fondului polonez de investi\u0163ii, care a cump\u0103rat 80% din ac\u0163iunile companiei.  Raportat la alte tranzac\u0163ii din pia\u0163\u0103, valoarea achizi\u0163iei a 80% din ac\u0163iunile Vola.ro de c\u0103tre Resource Partners s-ar situa \u00eentre 30 \u015fi 40 milioane euro, potrivit estim\u0103rilor Ziarului Financiar.<\/p>\n

\nResources Partners a mai investit recent \u00een Flex to Go, o companie de car rental cu opera\u0163iuni \u00een Polonia \u015fi Germania, 7Anna, un produc\u0103tor de biciclete polonez care de\u0163ine brandurile Rondo, NS Bikes \u015fi Cr\u00e8me, \u015fi Deeper, un business lituanian care proiecteaz\u0103 \u015fi vinde sonare \u015fi b\u0103rci de n\u0103dit pentru pescari.<\/p>\n

\nCele dou\u0103 achizi\u0163ii se num\u0103r\u0103 printre cele mai mari tranzac\u0163ii din pia\u0163a local\u0103 de turism.<\/p>\n","protected":false},"excerpt":{"rendered":"

Turismul rom\u00e2nesc devine tot mai atr\u0103g\u0103tor pentru juc\u0103torii str\u0103ini, care pun lupa pe Rom\u00e2nia \u015fi \u00eencep s\u0103 fac\u0103 achizi\u0163ii. Pia\u0163a local\u0103 devine tot mai interesant\u0103 pentru marile grupuri interna\u0163ionale de turism, iar Polonia face pa\u015fi concre\u0163i \u00een acest sens. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[58792,58791,58790,7128,244,33408,9563],"class_list":["post-230627","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-litoralulromanesc-ro","tag-platformele-online","tag-polonezii","tag-tranzactii","tag-turism","tag-turismul-romanesc","tag-vola-ro"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230627"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230627\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}