{"id":230487,"date":"2024-09-30T16:03:13","date_gmt":"2024-09-30T16:03:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230487"},"modified":"2024-09-30T16:03:13","modified_gmt":"2024-09-30T16:03:13","slug":"cum-vor-doi-tineri-sa-cucereasca-piata-locala-cu-zacusti-si-dulceturi-de-bucovina","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230487","title":{"rendered":"Cum vor doi tineri s\u0103 cucereasc\u0103 pia\u0163a local\u0103 cu zacu\u015fti \u015fi dulce\u0163uri de Bucovina"},"content":{"rendered":"<p>\nCostel Iftime s-a n\u0103scut \u00eentr-o zon\u0103 rural\u0103 a jude\u0163ului Suceava \u015fi a avut norocul, dup\u0103 cum poveste\u015fte, s\u0103 creasc\u0103 \u015fi s\u0103 \u00ee\u015fi petreac\u0103 copil\u0103ria la poalele mun\u0163ilor. De mic copil, a \u00eendr\u0103git p\u0103durea \u015fi obi\u015fnuia s\u0103 mearg\u0103 cu tat\u0103l s\u0103u s\u0103 culeag\u0103 hribi, g\u0103lbiori, ghebe \u015fi fructe de p\u0103dure, din care mama sa preg\u0103tea zacusc\u0103, dulcea\u0163\u0103 \u015fi alte conserve. Nu-i de mirare c\u0103 a dorit s\u0103 dezvolte o afacere \u00een domeniul producerii de conserve din fructe \u015fi legume, afacere pe care o dezvolt\u0103 al\u0103turi de so\u0163ia sa Elena \u015fi de un prieten. Care este povestea B\u0103c\u0103niei Bucovinei \u015fi cum se diferen\u0163iaz\u0103 de alte afaceri similare?<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22499806\/3\/poza-produs-1.jpg?height=975&#038;width=1000\" style=\"width: 1000px; height: 975px;\" \/><\/p>\n<p>\n\u201eProducem zacusc\u0103, dulcea\u0163\u0103 \u015fi gemuri tradi\u0163ionale, f\u0103cute \u00een special cu fructe \u015fi ciuperci de p\u0103dure, culese de pe dealurile din Bucovina. Toate produsele noastre sunt realizate \u00een inima Bucovinei, cu ajutorul gospodinelor din Satul Frumosu, care au experien\u0163\u0103 de peste 15 ani \u00een preg\u0103tirea acestor re\u0163ete. Toate produsele sunt f\u0103cute dup\u0103 re\u0163ete tradi\u0163ionale \u015fi nu con\u0163in E-uri, coloran\u0163i sau conservan\u0163i\u201d, a povestit Costel Iftime. El \u00ee\u015fi aminte\u015fte c\u0103 \u00een liceu a plecat pentru a continua studiile la Suceava, unde obi\u015fnuia s\u0103 primesc pachete de la p\u0103rin\u0163i. Ele con\u0163ineau de fiecare dat\u0103 cele mai alese bun\u0103t\u0103\u0163i f\u0103cute \u00een familie.<\/p>\n<p>\n\u201eLe \u00eemp\u0103r\u0163eam cu drag cu prietenii mei, iar colegii mei erau mereu impresiona\u0163i de gustul autentic al acestor produse, bogate \u00een fructe \u015fi legume de p\u0103dure. Pentru mine, av\u00e2nd \u00een vedere c\u0103 locuiam \u00een acela\u015fi jude\u0163, era neobi\u015fnuit s\u0103 \u00eei v\u0103d at\u00e2t de ferici\u0163i gust\u00e2nd din acele produse, cu care eu eram obi\u015fnuit \u015fi pe care ei nu le mai \u00eencercaser\u0103 p\u00e2n\u0103 de cur\u00e2nd\u201d, a mai povestit antreprenorul, care \u00ee\u015fi d\u0103 seama c\u0103 \u00eenc\u0103 de atunci a \u00eenceput s\u0103 contureze un plan de afaceri. \u00centr-un caiet, a adunat primele re\u0163ete poten\u0163iale discutate cu mama \u015fi al\u0163i membri ai familiei, s-a g\u00e2ndit la numele firmei, designul borcanului \u015fi poten\u0163ialii clien\u0163i, care p\u0103reau ner\u0103bd\u0103tori s\u0103 primeasc\u0103 urm\u0103torul pachet.<\/p>\n<p>\n\u201dTotu\u015fi, abia 10 ani mai t\u00e2rziu a ap\u0103rut oportunitatea de a \u00eencepe acest business. Atunci, s-au aliniat mai mul\u0163i factori importan\u0163i: echipa, angaja\u0163i cu experien\u0163\u0103, oportunitatea de finan\u0163are \u015fi un context economic bun. Av\u00e2nd deja o bun\u0103 parte din plan pus\u0103 la punct, mi-a fost mai u\u015for s\u0103 pornesc la drum\u201d, a men\u0163ionat Costel Ifteme. El a fondat B\u0103c\u0103nia Bucovinei al\u0103turi de so\u0163ia sa, Elena. \u00cens\u0103, ulterior li s-a al\u0103turat \u015fi prietenul lor Dorin, cu experien\u0163\u0103 \u00een v\u00e2nz\u0103ri B2B \u015fi care i-a ajutat s\u0103 construiasc\u0103 partea de distribu\u0163ie. Costel \u015fi Elena deja aveau experien\u0163\u0103 \u00een business av\u00e2nd \u00een vedere c\u0103 au fost asocia\u0163i \u00eentr-un alt proiect antreprenorial timp de 10 ani.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22499806\/2\/alta-poza.jpg?height=1080&#038;width=1080\" style=\"width: 1080px; height: 1080px;\" \/><\/p>\n<p>\nPractic, B\u0103c\u0103nia Bucovinei a luat na\u015ftere \u00een 2019 cu ajutorul fondurilor europene, cu care au reu\u015fit s\u0103 achizi\u0163ioneze primele echipamente pentru a putea \u00eencepe procesul de produc\u0163ie.<\/p>\n<p>\n\u201e\u00cen acest moment, investi\u0163ia total\u0103 se ridic\u0103 la aproximativ 200.000 de euro, sum\u0103 compus\u0103 din finan\u0163are UE nerambursabil\u0103, surse proprii \u015fi profit reinvestit. Anul acesta, am reu\u015fit s\u0103 ne construim propriul punct de procesare, dedicat nevoilor noastre, pe care suntem \u00een proces de modernizare. Estim\u0103m c\u0103 va mai fi nevoie de o investi\u0163ie de cel pu\u0163in 100.000 de euro pentru a finaliza proiectul\u201d, a spus Costel Iftime. B\u0103c\u0103nia Bucovinei a avut \u00een 2023 o cifr\u0103 de afaceri de aproximativ 300.000 de lei, iar anul acesta estimeaz\u0103 o cifr\u0103 de afaceri dubl\u0103.&nbsp; \u00cen prezent, produsele f\u0103cute \u00een Gura Humorului sunt v\u00e2ndute prin intermediul magazinului online B\u0103c\u0103nia Bucovinei, dar \u015fi \u00een b\u0103c\u0103nii din \u0163ar\u0103.<\/p>\n<p>\n\u201eToate produsele noastre sunt f\u0103cute \u00een Gura Humorului, cu ajutorul gospodinelor cu experien\u0163\u0103 din zon\u0103. Marea parte a produselor noastre sunt v\u00e2ndute online, direct prin intermediul site-ului nostru\u201d, a men\u0163ionat antreprenorul. \u00cen plus, el spune c\u0103 \u00een urma feedbackului pozitiv primit de la clien\u0163i, \u00een 2024 au decis s\u0103 extind\u0103 parteneriatele \u015fi s\u0103 colaboreze cu mai multe b\u0103c\u0103nii autentice din toat\u0103 \u0163ara, un proces pe care \u00eel vor continua \u015fi \u00een 2025, \u00een func\u0163ie de cre\u015fterea capacit\u0103\u0163ii de produc\u0163ie.<\/p>\n<p>\nC\u00e2t despre provoc\u0103ri, fondatorul B\u0103c\u0103nia Bucovinei spune c\u0103 cea mai mare este cea legat\u0103 de produc\u0163ia de zacusc\u0103 \u015fi anume scalarea produc\u0163iei p\u0103str\u00e2nd calitatea, av\u00e2nd \u00een vedere c\u0103 aceasta se face artizanal, dup\u0103 re\u0163ete tradi\u0163ionale.&nbsp; \u201eCea mai dificil\u0103 parte o reprezint\u0103 coptul \u015fi cur\u0103\u0163atul legumelor, proces premerg\u0103tor fierberii zacusc\u0103i. \u00cen acela\u015fi timp, aproximativ 40% din materia prim\u0103 este reprezentat\u0103 de ciuperci \u015fi fructe de p\u0103dure care cresc organic \u00een p\u0103durile Bucovinei. Acestea sunt afectate de schimb\u0103rile climatice, secet\u0103 sau grindin\u0103, ceea ce face ca aprovizionarea cu materie prim\u0103 s\u0103 fie uneori dificil\u0103\u201d, a mai spus antreprenorul.&nbsp; Cu toate acestea, au reu\u015fit s\u0103 asigure cantitatea necesar\u0103 \u00een fiecare an, chiar dac\u0103 uneori la pre\u0163uri considerabil mai mari. Astfel, povestea B\u0103c\u0103nia Bucovinei continu\u0103&#8230;.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costel Iftime s-a n\u0103scut \u00eentr-o zon\u0103 rural\u0103 a jude\u0163ului Suceava \u015fi a avut norocul, dup\u0103 cum poveste\u015fte, s\u0103 creasc\u0103 \u015fi s\u0103 \u00ee\u015fi petreac\u0103 copil\u0103ria la poalele mun\u0163ilor. De mic copil, a \u00eendr\u0103git p\u0103durea \u015fi obi\u015fnuia s\u0103 mearg\u0103 cu tat\u0103l s\u0103u s\u0103 culeag\u0103 hribi, g\u0103lbiori, ghebe \u015fi fructe de p\u0103dure, din care mama sa preg\u0103tea zacusc\u0103, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,13016,16431,60,7541,194],"class_list":["post-230487","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-bucovina","tag-fructe","tag-piata","tag-produse","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230487"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230487\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}