\nRetailerul Profi, cu peste 1.740 de magazine proprii \u015fi partenere, continu\u0103 s\u0103 dezvolte un nou segment de business care are la baz\u0103 propria re\u0163ea de retail media omnichannel, proiect ini\u0163iat \u00een urm\u0103 cu \u015fase luni \u00een parteneriat cu Footprints AI. <\/p>\n
\nRe\u0163eaua Profi devine astfel o platform\u0103 integrat\u0103 de publicitate, bazat\u0103 pe comportamentul real al consumatorilor, sus\u0163inut\u0103 de tehnologia avansat\u0103 dezvoltat\u0103 de partenerul s\u0103u Footprints AI, companie rom\u00e2neasc\u0103 de tehnologie ce produce \u015fi comercializeaz\u0103 una dintre cele mai avansate platforme de retail media \u015fi retail data insights din lume \u015fi opereaz\u0103 cea mai extins\u0103 re\u0163ea local\u0103 de retail media, cu acces la date reale \u015fi anonimizate de la peste 8,5 milioane de consumatori.<\/p>\n
\n\u201ePrin lansarea acestei re\u0163ele de retail media, deschidem o oportunitate unic\u0103 pentru branduri \u015fi agen\u0163ii s\u0103 \u00ee\u015fi maximizeze impactul campaniilor publicitare, folosind date reale \u015fi targetare precis\u0103\u201d, spune Andrei Bica, Chief Finacial Officer, Profi.<\/p>\n
\nFolosind inteligen\u0163a artificial\u0103, Footprints AI ajut\u0103 brandurile s\u0103 ob\u0163in\u0103 insight-uri valoroase despre comportamentul consumatorilor \u015fi s\u0103 targeteze audien\u0163ele mai precis, contribuind astfel la succesul campaniilor publicitare.<\/p>\n
\n\u201eInteligen\u0163a artificial\u0103 \u015fi datele anonimizate din re\u0163elele de retail media permit o targetare mult mai precis\u0103 a consumatorilor. Brandurile nu mai investesc \u00een campanii largi \u015fi imprecise, ci \u00ee\u015fi aloc\u0103 bugetele \u00een mod optim, \u00een func\u0163ie de comportamentul real al audien\u0163ei. \u00cen colaborare cu Profi, am reu\u015fit s\u0103 dezvolt\u0103m o solu\u0163ie care s\u0103 aduc\u0103 valoare at\u00e2t pentru retailer, c\u00e2t \u015fi pentru partenerii s\u0103i comerciali, oferind rezultate m\u0103surabile \u015fi adaptabile \u00een timp real\u201d, spune Dan Marc, fondator \u015fi CEO al Footprints AI.<\/p>\n
\nPentru distribu\u0163ia mesajului publicitar, retail media folose\u015fte spa\u0163iile \u015fi canalele disponibile \u00een magazine fizice \u015fi \u00een mediul digital controlat de retailer. Acestea includ, \u00een cazul Profi, ecranele digitale \u015fi re\u0163eaua radio din magazine, aplica\u0163ia mobil\u0103, website, canalele de social media \u015fi de marketing direct.<\/p>\n
\n\u00cen plus, pe baza datelor de cump\u0103rare anonimizate, brandurile pot direc\u0163iona campaniile publicitare c\u0103tre audien\u0163e media cu insight-uri socio-demografice \u015fi legate de comportamentul de consum ce sunt generate de Inteligen\u0163a Artificial\u0103 dezvoltat\u0103 de c\u0103tre Footprints AI.<\/p>\n
\nProfi preg\u0103te\u015fte, de asemenea, lansarea unei platforme publice care va oferi brandurilor acces la date agregate despre comportamentul de cump\u0103rare al consumatorilor, pentru a permite o mai bun\u0103 personalizare a campaniilor de retail media.<\/p>\n
\nProfi are o retea de aproape 1.750 de magazine proprii \u015fi partenere din peste 870 de localit\u0103\u0163i \u015fi 28.000 de angaja\u0163i. Cele trei formate de magazine sunt PROFI SUPER, PROFI GO \u015fi PROFI LOCO.<\/p>\n
\nRetailerul a raportat afaceri de 13 mld. lei \u00een 2023.<\/p>\n
\n <\/p>\n
\n <\/p>\n
\n <\/p>\n
\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailerul Profi, cu peste 1.740 de magazine proprii \u015fi partenere, continu\u0103 s\u0103 dezvolte un nou segment de business care are la baz\u0103 propria re\u0163ea de retail media omnichannel, proiect ini\u0163iat \u00een urm\u0103 cu \u015fase luni \u00een parteneriat cu Footprints AI. Re\u0163eaua Profi devine astfel o platform\u0103 integrat\u0103 de publicitate, bazat\u0103 pe comportamentul real al […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,13321,5238,342,556,8320,477,5591],"class_list":["post-230484","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-comportament","tag-consumatori","tag-continuare","tag-parteneriat","tag-profi","tag-proiect","tag-real"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}