{"id":230400,"date":"2024-09-25T20:10:01","date_gmt":"2024-09-25T20:10:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230400"},"modified":"2024-09-25T20:10:01","modified_gmt":"2024-09-25T20:10:01","slug":"povestea-la-fantana-compania-care-a-pus-dozatoare-de-apa-in-birourile-firmelor-din-romania-a-trecut-deja-prin-trei-schimbari-de-actionar-si-urmeaza-a-patra","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230400","title":{"rendered":"Povestea La F\u00e2nt\u00e2na, compania care a pus dozatoare de ap\u0103 \u00een birourile firmelor din Rom\u00e2nia: a trecut deja prin trei schimb\u0103ri de ac\u0163ionar \u015fi urmeaz\u0103 a patra"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Compania de investi\u0163ii Oresa \u015fi antreprenorul Cristian Amza negociaz\u0103 v\u00e2nzarea La F\u00e2nt\u00e2na, o tranzac\u0163ie ce merge spre 150 mil. euro <span style=\"color:#b22222;\">\u2666<\/span> Ac\u0163ionarii au mai testat apele \u015fi interesul cump\u0103r\u0103torilor \u015fi anterior, mai exact \u00een 2019, c\u00e2nd Eden Springs, cel mai mare furnizor de ap\u0103 la birou din Europa la acea vreme, s-a uitat c\u0103tre La F\u00e2nt\u00e2na <span style=\"color:#b22222;\">\u2666<\/span> \u015ei acum, interesul e tot din partea investitorilor strategici.<\/strong><\/em><\/p>\n<p>\nCompania de \u00eembuteliere a apei naturale \u00een sistem watercooler (rezervor) La F\u00e2nt\u00e2na ar urma s\u0103 \u00ee\u015fi schimbe pentru a patra oar\u0103 ac\u0163ionarul, iar asta \u00een decurs de mai pu\u0163in de 25 de ani, dup\u0103 ce firma de investi\u0163ii Oresa \u015fi antreprenorul Cristian Amza au scos businessul la v\u00e2nzare, spun sursele ZF. Tranzac\u0163ia ar urma s\u0103 se ridice la circa<\/p>\n<p>\n150 de milioane de euro, ceea ce ar pozi\u0163iona-o printre cele mai mari din pia\u0163\u0103 \u00een acest an, mai arat\u0103 sursele ZF.<\/p>\n<p>\n\u201eNu coment\u0103m zvonuri \u015fi nu avem nimic de anun\u0163at\u201c, afirm\u0103 Cornel Marian, parterner al al biroului din Rom\u00e2nia\u2020al Oresa, ac\u0163ionarul majoritar al acestei companii, cu peste 80% din titluri.<\/p>\n<p>\nDin datele ZF, Oresa \u015fi Cristian Amza negociaz\u0103 cu un investitor strategic v\u00e2nzarea La F\u00e2nt\u00e2na, care a trecut deja de trei ori printr-o schimbare de ac\u0163ionariat, de fiecare dat\u0103 la cump\u0103rare fiind \u00eens\u0103 un fond de investi\u0163ii.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Care e povestea?<\/strong><\/p>\n<p>\nOmul de afaceri Cristian Amza a fondat un prim business \u00een domeniu acum mai bine de dou\u0103 decenii.<\/p>\n<p>\n\u201ePot s\u0103 spun c\u0103 am avut o idee \u015fi chiar a existat o oportunitate pentru c\u0103 sistemul de watercoolere nu intrase \u00een Rom\u00e2nia p\u00e2n\u0103 atunci. Practic, eu sunt cel care, \u00een anul 2000, am \u00eenfiin\u0163at firma Aqua Natural \u015fi am adus acest sistem \u00een Rom\u00e2nia\u201c, spunea Amza \u00eentr-un interviu anterior acordat ZF.<\/p>\n<p>\nLa un an dup\u0103 ce a fondat Aqua Natural, antreprenorul s-a asociat cu compania de investi\u0163ii Oresa Ventures, care a preluat 80% din ac\u0163iuni. Firma \u015fi-a schimbat atunci numele din Aqua Natural \u00een La F\u00e2nt\u00e2na \u015fi a inaugurat o nou\u0103 unitate de produc\u0163ie \u00een Bucure\u015fti.<\/p>\n<p>\nOresa Ventures a stat \u015fapte ani \u00een ac\u0163ionariatul companiei rom\u00e2ne\u015fti, astfel c\u0103 \u00een 2007 fondul de investi\u0163ii polonez Innova Capital a cump\u0103rat ac\u0163iunile La F\u00e2nt\u00e2na. Apoi, \u00een 2016, rolurile s-au inversat.<\/p>\n<p>\nAmza nu a ie\u015fit niciodat\u0103 total din ac\u0163ionariat. El a ajuns la 8% din titluri \u00een \u201eera\u201c Innova, pentru ca apoi s\u0103 \u00ee\u015fi dubleze participa\u0163ia, potrivit celor mai recente date ZF. Acum \u00eens\u0103, e vorba de un exit total din partea ambilor ac\u0163ionari, spun sursele ZF.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Cine e Cristian Amza?<\/strong><\/p>\n<p>\nAntreprenorul a intrat \u00een afaceri la scurt\u0103 vreme dup\u0103 Revolu\u0163ie, ini\u0163ial \u00een industria b\u0103uturilor r\u0103coritoare. P\u00e2n\u0103 \u00een anul 2000, fabrica pe care o de\u0163inea producea sucuri naturale sub marca Suzzane, dar \u015fi sub brandurile Santal (de\u0163inut de Parmalat) \u015fi Prigat, marc\u0103 a gigantului interna\u0163ional PepsiCo. Asta era \u00eenainte ca cei doi juc\u0103tori interna\u0163ionali s\u0103 \u00eenceap\u0103 produc\u0163ia proprie pe plan local.<\/p>\n<p>\nDup\u0103 ce contractul cu Parmalat s-a \u00eencheiat, compania construindu-\u015fi o fabric\u0103 \u00een Rom\u00e2nia, antreprenorul a v\u00e2ndut toate echipamentele \u015fi a \u00eenceput produc\u0163ia de ap\u0103.<\/p>\n<p>\n\u00centre timp, businessul La F\u00e2nt\u00e2na a cres\u00adcut \u015fi s-a dezvoltat, at\u00e2t ca cifr\u0103 de afaceri, c\u00e2t \u015fi ca unit\u0103\u0163i de produc\u0163ie \u015fi nu\u00adm\u0103r de clien\u0163i. Astfel, conform celor mai re\u00adcente date ZF, compania are acum trei fa\u00adbrici \u00een Rom\u00e2nia, \u00een \u015ee\u015ftina, jude\u0163ul Mure\u015f, \u00een Bucure\u015fti \u015fi \u00een T\u0103lmaciu, jude\u0163ul Sibiu.<\/p>\n<p>\nDincolo de businessul de ap\u0103, compania are \u00een portofoliu, de mai pu\u0163in\u0103 vreme, \u015fi cafea, pe care o distribuie \u00een bun\u0103 parte acelora\u015fi clien\u0163i. E vorba, \u00een special, de persoane juridice, de\u015fi exist\u0103 \u015fi clien\u0163i persoane fizice.<\/p>\n<p>\nGrupul are dou\u0103 subsidiare, \u00een Rom\u00e2nia \u015fi \u00een Serbia (din 2003), care includ \u00eentregul lan\u0163 de activit\u0103\u0163i, de la sursa de ap\u0103, la facilit\u0103\u0163ile de \u00eembuteliere \u015fi p\u00e2n\u0103 la logistica \u015fi distribu\u0163ia proprie de ap\u0103 \u015fi cafea la clien\u0163i.<\/p>\n<p>\n\u00cen termeni de business, firma din Rom\u00e2nia, La F\u00e2nt\u00e2na SRL, a ob\u0163inut anul trecut afaceri de circa 270 mil. lei, cu 14% mai mari dec\u00e2t \u00een 2022, \u00een timp ce profitul net a urcat cu 7% la 12 mil. lei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>De ce se vinde?<\/strong><\/p>\n<p>\nBusinessul La F\u00e2nt\u00e2na, operat de firma cu acela\u015fi nume, se afl\u0103 \u00een portofoliul com\u00adpaniei de investi\u0163ii Oresa deja de opt ani.<\/p>\n<p>\nMai exact, produc\u0103torul de ap\u0103 \u00een sistem de watercoolere a trecut \u00een 2016 din portofoliul fondului de investi\u0163ii Innova Capital \u00een cel al Oresa Ventures \u015fi al antreprenorului Cristian Amza. Acest acord a \u00eensemnat revenirea \u00een ac\u0163ionariatul La F\u00e2nt\u00e2na a suedezilor de la Oresa Ventures, al\u0103turi de antreprenorul care de altfel a \u00eenfiin\u0163at firma.<\/p>\n<p>\n\u00cen mod normal, un fond de investi\u0163ii st\u0103 \u00eentr-o companie \u00eentre 3 \u015fi 5 ani, perioad\u0103 \u00een care investe\u015fte cu speran\u0163a ca la exit s\u0103 \u00ee\u015fi multiplice banii. Oresa, care are \u00een spate ac\u0163ionari suedezi ce mai de\u0163in, printre altele, \u015fi Medicover \u00een domeniul s\u0103n\u0103t\u0103\u0163ii, are o politic\u0103 mai pu\u0163in strict\u0103 c\u00e2nd vine vorba de timpul petrecut \u00een ac\u0163ionariat, a\u015fa c\u0103 se \u00eent\u00e2mpl\u0103 s\u0103 fac\u0103 exit \u015fi dup\u0103 7-10 ani, \u00een func\u0163ie de condi\u0163iile din pia\u0163\u0103 \u015fi\/ sau de c\u00e2\u015ftigul pe care \u00eel ob\u0163ine.<\/p>\n<p>\nActiv pe pia\u0163a local\u0103 din 1997, fondul a fost de-a lungul anilor unul dintre cei mai importan\u0163i investitori financiari din Rom\u00e2nia, investind \u00een firme precum Fabryo (vopsele), Somaco (materiale de construc\u0163ii), RTC (birotic\u0103 \u015fi papet\u0103rie), Kiwi Finance (servicii financiare), Brewery Holding (FMCG) sau Flanco &#8211; anterior Flamingo (retail electroIT). Din toate aceste businessuri \u00eens\u0103, Oresa a f\u0103cut exit. \u00cen portofoliu ast\u0103zi, grupul mai are investi\u0163ii \u00een servicii IT (RBC), servicii \u015fi produse adiacente industriei FMCG (La Fantana), industria alimentar\u0103 (Viatrend) \u015fi real estate (Industra).<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Cine ar putea cump\u0103ra?<\/strong><\/p>\n<p>\nUn business, indiferent de domeniul \u00een care activeaz\u0103, poate fi cump\u0103rat de un num\u0103r limitat de fonduri de investi\u0163ii care, \u00een esen\u0163\u0103 fac achizi\u0163ii ca s\u0103 ias\u0103 pe plus. A\u015fadar, \u00een momentul \u00een care un investitor financiar nu vede perspective de a-\u015fi multiplica banii, nu intr\u0103 \u00een \u201ehor\u0103\u201c.<\/p>\n<p>\nAtunci, lupta se d\u0103 \u00eentre strategici. E \u015fi cazul La F\u00e2nt\u00e2na, companie care are un model diferit de business fa\u0163\u0103 de produc\u0103torii de ap\u0103 mineral\u0103 pe care \u00eei g\u0103sim cel mai mult \u00een magazine \u015fi \u00een HoReCa. Dozatoarele La F\u00e2nt\u00e2na sunt prezente \u00een birouri \u00een mare parte. Astfel, eventualii cump\u0103r\u0103tori trebuie s\u0103 aib\u0103 un model similar sau unul complementar.<\/p>\n<p>\nOresa \u015fi Cristian Amza au mai testat apele \u015fi interesul cump\u0103r\u0103torilor \u015fi anterior, mai exact \u00een 2019, c\u00e2nd Eden Springs, cel mai mare furnizor de ap\u0103 la birou din Europa la acea vreme, s-a uitat c\u0103tre La F\u00e2nt\u00e2na.<\/p>\n<p>\nAlte companii identificate de ZF ca activ\u00e2nd \u00een domeniu ar fi Waterlogic International (Marea Britanie), Brita (SUA), BWT (Austria), Nordic Water Products (Suedia) sau Watergen (Israel).<\/p>\n<p>\nPentru achizi\u0163ia La F\u00e2nt\u00e2na e nevoie de un actor mare, cu capacitate s\u0103 fac\u0103 o tranzac\u0163ie estimat\u0103 la 150 mil. euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania de \u00eembuteliere a apei naturale \u00een sistem watercooler (rezervor) La F\u00e2nt\u00e2na ar urma s\u0103 \u00ee\u015fi schimbe pentru a patra oar\u0103 ac\u0163ionarul, iar asta \u00een decurs de mai pu\u0163in de 25 de ani, dup\u0103 ce firma de investi\u0163ii Oresa \u015fi antreprenorul Cristian Amza au scos businessul la v\u00e2nzare, spun sursele ZF. Tranzac\u0163ia ar urma s\u0103 se ridice la circa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9974,58719,7260,58718,58716,7981,19288,8932,58717],"class_list":["post-230400","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actionariat","tag-antreprenorul-cristian-amza","tag-birouri","tag-compania-de-investitii-oresa","tag-dozatoare-de-apa","tag-firme","tag-la-fantana","tag-poveste","tag-schimbari-de-actionar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230400"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230400\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}