\nLevi Strauss a anun\u0163at c\u0103 va dura mai mult dec\u00e2t anticipase pentru a atinge obiectivul de venituri de 10 miliarde de dolari, din cauza presiunilor exercitate de costul ridicat al vie\u0163ii asupra consumatorilor occidentali. Cu toate acestea, compania continu\u0103 s\u0103 deschid\u0103 sute de noi magazine \u015fi s\u0103 implementeze un plan de cre\u015ftere a atractivit\u0103\u0163ii m\u0103rcii pentru femei, scrie FT.<\/p>\n
\nMichelle Gass, noul director executiv al companiei, a declarat pentru Financial Times c\u0103 \u0163inta ini\u0163ial\u0103 de a genera venituri \u00eentre 9 \u015fi 10 miliarde de dolari p\u00e2n\u0103 \u00een 2027 va fi am\u00e2nat\u0103. Levi Strauss a raportat pentru anul fiscal \u00eencheiat la 26 noiembrie 2023 venituri de 6,2 miliarde de dolari, \u00een timp ce profitul net a sc\u0103zut la 250 de milioane de dolari, fa\u0163\u0103 de 569 de milioane de dolari \u00een anul precedent.<\/p>\n
\nGass, care a devenit CEO la \u00eenceputul acestui an, a spus c\u0103 firma va reevalua proiec\u0163iile \u015fi va oferi investitorilor un nou calendar, deoarece \u201eindustria a trecut prin multe perturb\u0103ri\u201d de la stabilirea obiectivelor ini\u0163iale. Harmit Singh, directorul financiar al companiei, a ad\u0103ugat c\u0103 noul termen pentru atingerea obiectivului va fi anun\u0163at probabil \u00een decurs de un an \u015fi c\u0103 realizarea acestuia va fi am\u00e2nat\u0103 cu c\u00e2\u0163iva ani.<\/p>\n
\nSingh a subliniat c\u0103 veniturile au stagnat \u00een ultimele 18 luni din cauza presiunii economice asupra consumatorilor, \u00een special \u00een Occident. De\u015fi situa\u0163ia consumatorilor americani cu venituri mai mari s-a \u00eembun\u0103t\u0103\u0163it, cei mai sensibili la pre\u0163uri continu\u0103 s\u0103 fie afecta\u0163i. Consumatorii europeni r\u0103m\u00e2n, de asemenea, precau\u0163i, \u00een ciuda sc\u0103derii infla\u0163iei, iar pie\u0163ele din Asia \u015fi America Latin\u0103 au performat mai bine.<\/p>\n
\nGass s-a ar\u0103tat \u00eencrez\u0103toare c\u0103 obiectivul de 10 miliarde de dolari va fi atins, men\u0163ion\u00e2nd numeroasele oportunit\u0103\u0163i de cre\u015ftere. Sub conducerea sa, Levi’s \u00ee\u015fi extinde re\u0163eaua de magazine proprii \u015fi \u00ee\u015fi diversific\u0103 gama de produse pentru femei, inclusiv rochii \u015fi salopete, precum \u015fi articole non-denim.<\/p>\n
\nFostul CEO, Chip Bergh, a petrecut 12 ani la conducerea Levi’s, reu\u015find s\u0103 redreseze un brand aflat \u00een dificultate \u015fi s\u0103 \u00eel readuc\u0103 \u00een prim-plan. Sub conducerea sa, compania s-a listat la Bursa din New York \u00een 2019 \u015fi \u015fi-a stabilit obiectivul de venituri de 9-10 miliarde de dolari p\u00e2n\u0103 \u00een 2027. \u00cen prezent, Levi Strauss are o capitalizare de pia\u0163\u0103 de aproximativ 8 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"
Levi Strauss a anun\u0163at c\u0103 va dura mai mult dec\u00e2t anticipase pentru a atinge obiectivul de venituri de 10 miliarde de dolari, din cauza presiunilor exercitate de costul ridicat al vie\u0163ii asupra consumatorilor occidentali. Cu toate acestea, compania continu\u0103 s\u0103 deschid\u0103 sute de noi magazine \u015fi s\u0103 implementeze un plan de cre\u015ftere a atractivit\u0103\u0163ii m\u0103rcii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[24812,272,339,5238,10157,246,8644,387,161,5843,6547,6909],"class_list":["post-230355","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cauza","tag-companie","tag-conducere","tag-consumatori","tag-cost","tag-crestere","tag-financial-times","tag-magazine","tag-miliarde","tag-obiectiv","tag-plan","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230355"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230355\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}