\nYouTube adaug\u0103 un nou spa\u0163iu pentru reclame, iar acum le afi\u015feaz\u0103 chiar \u015fi atunci c\u00e2nd utilizatorii pun pauz\u0103 videoclipurilor. Decizia, cel pu\u0163in controversat\u0103, a atras critici.<\/p>\n
\nGoogle a lansat o nou\u0103 strategie pentru a valorifica timpul petrecut de utilizatori pe platforma YouTube, introduc\u00e2nd reclame pe ecranele de pauz\u0103, scrie publica\u0163ia de tehnologie Engadged.<\/p>\n
\nTestele ini\u0163iale au \u00eenceput \u00een 2023 cu un relativ grup mic de agen\u0163i de publicitate, iar \u00een aprilie 2024, directorul de afaceri al Google, Phillip Schindler, a anun\u0163at c\u0103 ideea a fost bine primit\u0103 de c\u0103tre agen\u0163iile de publicitate.<\/p>\n
\nCu toate acestea, utilizatorii YouTube nu sunt la fel de mul\u0163umi\u0163i. Pe Reddit au ap\u0103rut deja capturi de ecran \u00een care pot fi v\u0103zute noile reclame afi\u015fate pe ecranele de pauz\u0103, ceea ce a generat un val de critici din partea comunit\u0103\u0163ii din mediul online.<\/p>\n
\nReclamele nu sunt limitate la versiunea desktop, ci sunt prezente \u015fi pe aplica\u0163ia mobil\u0103 YouTube.<\/p>\n
\nAcest tip de publicitate nu este o idee nou\u0103, fiind deja folosit de alte servicii de streaming, cum ar fi DirecTV \u015fi Hulu, pe abonamentele de nivel inferior, iar exemplele nu se opresc aici.<\/p>\n
\nEste important de men\u0163ionat c\u0103 aceast\u0103 nou\u0103 m\u0103sur\u0103 se aplic\u0103 pe abonamentele YouTube gratuite.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube adaug\u0103 un nou spa\u0163iu pentru reclame, iar acum le afi\u015feaz\u0103 chiar \u015fi atunci c\u00e2nd utilizatorii pun pauz\u0103 videoclipurilor. Decizia, cel pu\u0163in controversat\u0103, a atras critici. Google a lansat o nou\u0103 strategie pentru a valorifica timpul petrecut de utilizatori pe platforma YouTube, introduc\u00e2nd reclame pe ecranele de pauz\u0103, scrie publica\u0163ia de tehnologie Engadged. Testele ini\u0163iale […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7281,5431,22098,15499,11646,12570],"class_list":["post-230210","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-extindere","tag-google","tag-pauza","tag-reclamatie","tag-reclame","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230210"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230210\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}