{"id":230159,"date":"2024-09-18T15:29:03","date_gmt":"2024-09-18T15:29:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230159"},"modified":"2024-09-18T15:29:03","modified_gmt":"2024-09-18T15:29:03","slug":"meta-se-afla-in-fata-unei-amenzi-uriase-din-partea-ue-autoritatile-de-reglementare-europene-acuza-compania-mama-a-facebook-de-practici-anticoncurentiale-pe-piata-anunturilor-de-mica-publicitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230159","title":{"rendered":"Meta se afl\u0103 \u00een fa\u0163a unei amenzi uria\u015fe din partea UE: Autorit\u0103\u0163ile de reglementare europene acuz\u0103 compania mam\u0103 a Facebook de practici anticoncuren\u0163iale pe pia\u0163a anun\u0163urilor de mic\u0103 publicitate"},"content":{"rendered":"<p>\nMeta risc\u0103 o amend\u0103 semnificativ\u0103 din partea Uniunii Europene pentru presupusele sale eforturi de a domina pia\u0163a anun\u0163urilor de mic\u0103 publicitate, \u00een timp ce Bruxelles-ul \u00eencearc\u0103 s\u0103 combat\u0103 practicile anticoncuren\u0163iale ale marilor companii tehnologice, scrie Financial Times.<\/p>\n<p>\nAutorit\u0103\u0163ile de reglementare ale UE sus\u0163in c\u0103 Meta, compania mam\u0103 a Facebook, \u00ee\u015fi promoveaz\u0103 serviciul gratuit Marketplace \u00eempreun\u0103 cu re\u0163eaua social\u0103 pentru a submina concuren\u0163a, potrivit unor surse apropiate cazului.<\/p>\n<p>\nDecizia oficial\u0103 a Uniunii Europene ar putea fi luat\u0103 chiar luna viitoare, conform declara\u0163iilor f\u0103cute de trei persoane cu func\u0163ii de conducere care cunosc detaliile investiga\u0163iei. Aceasta ar putea fi una dintre ultimele anchete supravegheate de Margrethe Vestager, \u015fefa demisionar\u0103 a autorit\u0103\u0163ii de concuren\u0163\u0103 a UE.<\/p>\n<p>\nComisia European\u0103 a refuzat s\u0103 comenteze acest caz.<\/p>\n<p>\nMeta, de asemenea, nu a oferit un comentariu oficial, dar a reiterat o declara\u0163ie anterioar\u0103 \u00een care sus\u0163ine: \u201eAfirma\u0163iile f\u0103cute de Comisia European\u0103 sunt nefondate. Continu\u0103m s\u0103 colabor\u0103m cu autorit\u0103\u0163ile de reglementare pentru a demonstra c\u0103 inovarea produselor noastre aduce beneficii consumatorilor \u015fi promoveaz\u0103 concuren\u0163a.\u201d<\/p>\n<p>\nAceast\u0103 investiga\u0163ie antitrust a fost lansat\u0103 \u00een 2019, \u00een urma acuza\u0163iilor venite din partea unor rivali, care sus\u0163ineau c\u0103 Facebook abuzeaz\u0103 de pozi\u0163ia sa dominant\u0103 prin oferirea de servicii gratuite, \u00een timp ce profit\u0103 de datele colectate, \u00een special de la companii, pentru a vinde anun\u0163uri publicitare utilizatorilor.<\/p>\n<p>\n\u00cen decembrie 2022, Comisia European\u0103 a emis concluzii preliminare, conform c\u0103rora Meta distorsiona concuren\u0163a pe pia\u0163a anun\u0163urilor online \u015fi utiliza gratuit datele colectate de la companii pentru a-\u015fi sus\u0163ine v\u00e2nz\u0103rile de anun\u0163uri.<\/p>\n<p>\nMeta are dreptul s\u0103 fac\u0103 apel \u00een acest caz. Dac\u0103 va fi g\u0103sit\u0103 vinovat\u0103, compania ar putea fi sanc\u0163ionat\u0103 cu p\u00e2n\u0103 la 10% din veniturile sale anuale globale, care \u00een 2023 au fost de aproximativ 135 de miliarde de dolari. Totu\u015fi, autorit\u0103\u0163ile aplic\u0103 de obicei amenzi mai mici dec\u00e2t maximul prev\u0103zut.<\/p>\n<p>\nMeta sus\u0163ine c\u0103 Facebook Marketplace opereaz\u0103 \u00eentr-un mediu extrem de competitiv \u015fi c\u0103 nu utilizeaz\u0103 datele rivalilor de pe platform\u0103 pentru a concura cu ace\u015ftia, au declarat surse familiare cu pozi\u0163ia companiei.<\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta risc\u0103 o amend\u0103 semnificativ\u0103 din partea Uniunii Europene pentru presupusele sale eforturi de a domina pia\u0163a anun\u0163urilor de mic\u0103 publicitate, \u00een timp ce Bruxelles-ul \u00eencearc\u0103 s\u0103 combat\u0103 practicile anticoncuren\u0163iale ale marilor companii tehnologice, scrie Financial Times. Autorit\u0103\u0163ile de reglementare ale UE sus\u0163in c\u0103 Meta, compania mam\u0103 a Facebook, \u00ee\u015fi promoveaz\u0103 serviciul gratuit Marketplace \u00eempreun\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10313,7371,10846,272,6351,9782,7320],"class_list":["post-230159","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-autoritati","tag-comisia-europeana","tag-comisie","tag-companie","tag-concurenta","tag-declaratii","tag-facebook"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230159"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230159\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}