{"id":230147,"date":"2024-09-18T10:00:00","date_gmt":"2024-09-18T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230147"},"modified":"2024-09-18T10:00:00","modified_gmt":"2024-09-18T10:00:00","slug":"vedem-schimbari-radicale-in-comportamentul-consumatorului-de-la-an-la-an-piata-se-polarizeaza-si-apar-constant-elemente-surpriza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230147","title":{"rendered":"\u201eVedem schimb\u0103ri radicale \u00een comportamentul consumatorului de la an la an, pia\u0163a se polarizeaz\u0103 \u015fi apar constant elemente surpriz\u0103\u201d"},"content":{"rendered":"<p>\n<strong>&#8230;spune Andreea P\u00e2rvu, care are o experien\u0163\u0103 de 20 de ani \u00een domeniul financiar \u015fi de\u0163ine, la 40 de ani, func\u0163ia de CFO \u00een cadrul Flanco Retail. \u00cen opinia sa, dezvoltarea personal\u0103 trebuie s\u0103 fie continu\u0103 \u00een via\u0163a fiec\u0103ruia, de aceea, spune ea, \u201echiar \u015fi \u00een acest moment, pentru a evita stagnarea, am ales s\u0103 fac un MBA\u201d.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n\u201eCFO, mam\u0103 \u015fi so\u0163ie\u201d, este autodescrierea foarte scurt\u0103 a Andreei P\u00e2rvu, care m\u0103rturise\u015fte c\u0103 evolu\u0163ia sa profesional\u0103 a fost diferit\u0103 de planurile sale de la \u00eenceputul carierei. Ea conduce acum departamentul financiar al Flanco Retail, companie pentru care prima jum\u0103tate a acestui an a adus plusuri peste media pie\u0163ei. Compania a \u00eencheiat primele \u015fapte luni din 2024 cu o valoare a v\u00e2nz\u0103rilor de 650 milioane de lei, \u00een cre\u015ftere cu 14% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului anterior. Prin compara\u0163ie, pia\u0163a produselor electro-IT a crescut \u00een valoare cu aproximativ 9%.<\/p>\n<p>\nAnul acesta a fost marcat de proiecte importante pentru retailer. Repozi\u0163ionarea ca prima re\u0163ea de magazine Smart Discounter din retailul electro-IT rom\u00e2nesc \u015fi o nou\u0103 identitate de brand au presupus \u00eenceperea unui proces complex de reamenajare a magazinelor, care se va \u00eentinde pe parcursul a trei ani. \u00cen prima jum\u0103tate a anului, Flanco a deschis cinci noi magazine \u00een ora\u015fe importante din \u0163ar\u0103, printre care al doilea magazin din Bra\u015fov, al doilea din Foc\u015fani, a patra loca\u0163ie \u00een Pite\u015fti \u015fi a 11-a din Capital\u0103. Totodat\u0103, retailerul a achizi\u0163ionat primele sale dou\u0103 propriet\u0103\u0163i de real estate, \u00een care va dezvolta de la zero magazine tip greenfield.<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22485778\/2\/20-de-ani.jpg?height=149&#038;width=100\" style=\"width: 100px; height: 149px; margin: 10px; float: left;\" \/>Ce perspectiv\u0103 avea\u0163i \u00een urm\u0103 cu 20 de ani \u00een ce prive\u015fte evolu\u0163ia profesional\u0103? <\/strong><\/p>\n<p>\nCoinciden\u0163a face ca fix acum 20 de ani s\u0103 am primul meu job&#8230; Eram doar un copil, visam la un job care s\u0103 \u00eemi permit\u0103 s\u0103 c\u0103l\u0103toresc c\u00e2t mai mult \u015fi, cel mai important, \u0163inteam la independen\u0163a financiar\u0103. Am avut \u015fi un plan care presupunea ca dup\u0103 primul an de munc\u0103 s\u0103-mi cump\u0103r ma\u015fin\u0103, plan care mi-a \u015fi reu\u015fit; ce-i drept, v\u00e2rsta ma\u015finii pe care mi-am cump\u0103rat-o era mai mare ca a mea, \u00eens\u0103 acest detaliu nu era unul important pentru mine la acea dat\u0103. Jobul visat nu l-am avut niciodat\u0103, era \u00een contradic\u0163ie cu planurile de \u00eenv\u0103\u0163\u0103m\u00e2nt de la acea dat\u0103. P\u0103rin\u0163ii au fost cei care mi-au insuflat de mic\u0103, at\u00e2t prin exemplul lor personal c\u00e2t \u015fi prin alte modalit\u0103\u0163i, importan\u0163a studiilor. Chiar \u015fi \u00een acest moment, pentru a evita stagnarea, am ales s\u0103 fac un MBA. Consider c\u0103 dezvoltarea personal\u0103 trebuie s\u0103 fie continu\u0103 \u00een via\u0163a fiec\u0103ruia dintre noi.<\/p>\n<p>\n<strong>Realitatea a coincis cu g\u00e2ndurile de atunci?<\/strong><\/p>\n<p>\nDe la c\u0103l\u0103toriile mult visate, \u00een realitate tot parcursul meu profesional s-a desf\u0103\u015furat la un birou. Am fost foarte motivat\u0103 la acea dat\u0103 de rezultatele mele &#8211; at\u00e2t profesionale c\u00e2t \u015fi financiare &#8211; \u015fi permanent \u0163inteam mai sus \u015fi voiam mai mult. Astfel, la nici trei ani distan\u0163\u0103, conduceam primul meu business care a fost unul de succes. Uitasem definitiv de planul ini\u0163ial&#8230; Preocup\u0103rile mele erau \u00een sfera dezvolt\u0103rii din punctul \u00een care m\u0103 aflam. Era vizibil\u0103 diferen\u0163a dintre mine \u015fi to\u0163i colegii de facultate: st\u0103p\u00e2neam o meserie \u00een domeniul financiar \u015fi, \u00een acela\u015fi timp, \u00eemi permiteam s\u0103 merg \u00een orice destina\u0163ie, f\u0103r\u0103 s\u0103 fiu nevoit\u0103 s\u0103 stau \u201ela m\u00e2na\u201d p\u0103rin\u0163ilor pentru a m\u0103 ajuta din punct de vedere financiar.<\/p>\n<p>\n<strong>\u00cen ce prive\u015fte urm\u0103torii 20 de ani, cum v\u0103 a\u015ftepta\u0163i s\u0103 se schimbe lumea \/ domeniul \u00een care activa\u0163i \/ compania \u00een care lucra\u0163i acum?<\/strong><\/p>\n<p>\nGreu de estimat o evolu\u0163ie \u00een cadrul industriei elecro-IT, \u00een contextul \u00een care vedem schimb\u0103ri radicale \u00een comportamentul consumatorului de la an la an, pia\u0163a se polarizeaz\u0103 \u015fi apar constant elemente surpriz\u0103. Ca niciodat\u0103, \u00een ultimii ani am \u00eenv\u0103\u0163at s\u0103 ne adaptam schimb\u0103rilor majore din jurul nostru. \u015ei asta consider c\u0103 este cel mai important: capabilitatea de a te adapta la prezent, \u0163in\u00e2nd cont de toate schimb\u0103rile tehnologice, de exigen\u0163ele \u015fi comportamentul noilor genera\u0163ii.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>Andreea P\u00eervu,, CFO, Flanco Retail SA<\/strong><\/span><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u25ba <\/span><\/strong><strong>Cifr\u0103 de afaceri (2022): 1.063 mil. lei<\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u25ba <\/span><\/strong><strong>Profit net (2022): 4,7 mil. lei<\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u25ba <\/span><\/strong><strong>Num\u0103r de angaja\u0163i (2022): 1.438<\/strong><\/p>\n<hr \/>\n<p>\n<strong>BUSINESS Magazin&nbsp; a lansat \u015fi anul acesta anuarul 100 CELE MAI PUTERNICE FEMEI DIN BUSINESS, \u00een cadrul c\u0103ruia a fost inclus \u015fi profilul Laurei Toncescu, managing partner, Toncescu \u015fi Asocia\u0163ii SPRL \u2013 KPMG Legal. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;spune Andreea P\u00e2rvu, care are o experien\u0163\u0103 de 20 de ani \u00een domeniul financiar \u015fi de\u0163ine, la 40 de ani, func\u0163ia de CFO \u00een cadrul Flanco Retail. \u00cen opinia sa, dezvoltarea personal\u0103 trebuie s\u0103 fie continu\u0103 \u00een via\u0163a fiec\u0103ruia, de aceea, spune ea, \u201echiar \u015fi \u00een acest moment, pentru a evita stagnarea, am ales s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[58649,37907,234],"class_list":["post-230147","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-andreea-parvu","tag-flanco-retail","tag-leadership"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230147"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230147\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}