{"id":230109,"date":"2024-09-17T10:23:15","date_gmt":"2024-09-17T10:23:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230109"},"modified":"2024-09-17T10:23:15","modified_gmt":"2024-09-17T10:23:15","slug":"de-ce-nu-au-reusit-strainii-sa-duca-mai-departe-povestea-unor-branduri-romanesti-precum-casa-rusu-frufru-te-rox-prod-energobit-si-domo","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230109","title":{"rendered":"De ce nu au reu\u015fit str\u0103inii s\u0103 duc\u0103 mai departe povestea unor branduri rom\u00e2ne\u015fti precum Casa Rusu, FruFru, Te-Rox Prod, Energobit \u015fi Domo?"},"content":{"rendered":"<p>\nMultina\u0163ionalele \u015fi fondurile de investi\u0163ii au cump\u0103rat mii de afaceri autohtone cu promisiunea de a le dezvolta \u00een campioni locali, regionali sau chiar europeni. \u00cen unele cazuri \u00eens\u0103, ace\u015fti cump\u0103r\u0103tori nu au reu\u015fit s\u0103 duc\u0103 mai departe povestea unor branduri rom\u00e2ne\u015fti cump\u0103rate de la antreprenori locali.<\/p>\n<p>\nCasa Rusu, FruFru, Te-Rox Prod, Energobit \u015fi Domo sunt doar c\u00e2teva exemple de afaceri antrepre\u00adnoriale rom\u00e2ne\u015fti care au fost v\u00e2ndute c\u0103tre grupuri str\u0103ine ce anun\u0163au planuri ambi\u0163ioase de dezvoltare, dar care nu au reu\u015fit s\u0103 le pun\u0103 \u00een aplicare. Unele businessuri au fost \u00eenchise ori trecute la categoria pierderi, altele au fost r\u0103scump\u0103rate de antreprenorii fondatori.<\/p>\n<p>\n<strong>Ce nu a func\u0163ionat?<\/strong><\/p>\n<p>\n\u201eGrupurile mari \u00eencearc\u0103 s\u0103 aplice \u015fabloane \u015fi \u00eencearc\u0103 s\u0103 dezvolte businessurile locale dup\u0103 modelele deja implementate de ele \u00een alte p\u0103r\u0163i. Dar nu mereu func\u0163ioneaz\u0103 asta. Afacerile au particularit\u0103\u0163i, iar antreprenorii care le-au creat \u015ftiu c\u0103 uneori trebuie s\u0103 se adapteze. Nu po\u0163i s\u0103 te a\u015ftep\u0163i, spre exemplu, ca toate contractele s\u0103 aib\u0103 marja de profit de 15%\u201c, spune un antreprenor care a v\u00e2ndut un business c\u0103tre o multina\u0163ional\u0103, dar care are \u00een continuare clauze de confiden\u0163ialitate impuse de tranzac\u0163ie.<\/p>\n<p>\n\u201eCa antreprenor, \u015ftii c\u0103 po\u0163i s\u0103 c\u00e2\u015ftigi dintr-o parte 10%, iar din alta 20%. O multina\u0163ional\u0103 vine \u015fi renun\u0163\u0103 la orice contract care nu se \u00abcadreaz\u0103 \u00een standarde\u00bb.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multina\u0163ionalele \u015fi fondurile de investi\u0163ii au cump\u0103rat mii de afaceri autohtone cu promisiunea de a le dezvolta \u00een campioni locali, regionali sau chiar europeni. \u00cen unele cazuri \u00eens\u0103, ace\u015fti cump\u0103r\u0103tori nu au reu\u015fit s\u0103 duc\u0103 mai departe povestea unor branduri rom\u00e2ne\u015fti cump\u0103rate de la antreprenori locali.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,46207,18105,7224,36056,7708,45819,33151],"class_list":["post-230109","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-branduri-romanesti","tag-casa-rusu","tag-domo","tag-energobit","tag-fonduri-de-investitii","tag-frufru","tag-te-rox-prod"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230109"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230109\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}