{"id":230083,"date":"2024-09-16T16:32:31","date_gmt":"2024-09-16T16:32:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=230083"},"modified":"2026-04-10T17:18:12","modified_gmt":"2026-04-10T17:18:12","slug":"de-pe-terenul-de-fotbal-in-atelierul-de-incaltaminte","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=230083","title":{"rendered":"De pe terenul de fotbal \u00een atelierul de \u00eenc\u0103l\u0163\u0103minte"},"content":{"rendered":"

\nC\u00e2nd era mic \u00ee\u015fi dorea s\u0103 fie sportiv de performan\u0163\u0103, dar \u00een 2013, dorin\u0163a de a fi creativ a dat na\u015ftere unui vis care p\u0103rea s\u0103 a\u015ftepte doar momentul potrivit pentru a prinde aripi. Astfel, \u00een 2018, Codrin S\u00e2rbu din Bac\u0103u a devenit antreprenor dup\u0103 ce a reu\u015fit s\u0103 ob\u0163in\u0103 un proiect european care i-a permis s\u0103 \u00ee\u015fi transforme visul \u00een realitate. A\u015fa a luat na\u015ftere S\u00e2rbu Atelier, un loc \u00een care creativitatea \u015fi tradi\u0163ia se \u00eempletesc \u00een fiecare pereche de \u00eenc\u0103l\u0163\u0103ri realizate.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"G\u00e2ndul de a deschide un atelier de produc\u0163ie de \u00eenc\u0103l\u0163\u0103minte a luat na\u015ftere \u00een 2013 c\u00e2nd \u00eemi doream s\u0103 activez \u00eentr-un domeniu \u00een care \u00eemi pot pune creativitatea la \u00eencercare. Dar momentul \u00een care am prins cel mai mult curaj a fost \u00een 2018, c\u00e2nd am reu\u015fit s\u0103 ob\u0163in un proiect european care s\u0103 m\u0103 ajute s\u0103 \u00eencep acest vis. Din 2018 p\u00e2n\u0103 \u00een prezent suma la care s-a ridicat investi\u0163ia \u00een dezvoltarea S\u00e2rbu Atelier este \u00een jur de jum\u0103tate de milion de euro. Atelierul se afl\u0103 \u00een ora\u015ful natal, Bac\u0103u, \u015fi este format \u00een total din 20 de angaja\u0163i. Anul acesta, dup\u0103 multe eforturi, am reu\u015fit s\u0103 achizi\u0163ion\u0103m propria noastr\u0103 fabric\u0103, urm\u0103rind s\u0103 ne extindem echipa \u015fi produc\u0163ia\u201d, poveste\u015fte pentru BUSINESS Magazin Codrin S\u00e2rbu, fondator \u015fi administrator al S\u00e2rbu Atelier.<\/p>\n

\nEl spune c\u0103 provocarea cea mai mare a fost s\u0103 reu\u015feasc\u0103 s\u0103 recruteze oameni care aveau cuno\u015ftin\u0163e \u00een domeniu, mai ales c\u0103 el nu avea experien\u0163a \u015fi nici nu \u015ftia s\u0103 produc\u0103 \u00eenc\u0103l\u0163\u0103minte. \u00cens\u0103 lipsa cuno\u015ftin\u0163elor \u00een domeniul \u00een care a ales s\u0103 activeze nu i-a pus piedici, ci dimpotriv\u0103, l-a f\u0103cut s\u0103 \u00eenve\u0163e mai rapid tot ce avea nevoie s\u0103 cunoasc\u0103.<\/p>\n

\n\u201eFaptul c\u0103 eu nu \u015ftiam s\u0103 fac \u00eenc\u0103l\u0163\u0103minte m-a f\u0103cut s\u0103 fiu de zece ori mai atent \u015fi s\u0103 \u00eenv\u0103\u0163 totul din mers. Dac\u0103 se puteau face lucrurile mai simplu, acum dup\u0103 to\u0163i anii ace\u015ftia, cred ca o variant\u0103 mai simpl\u0103 nu exista, dec\u00e2t dac\u0103 luam totul deja construit, iar eu doar administram ceea ce altcineva ar fi f\u0103cut \u00eenaintea mea, dar \u015fi asta vine cu riscul de a nu fi fost implicat 100% ca acum. Din p\u0103cate industria de \u00eenc\u0103l\u0163\u0103minte din Rom\u00e2nia mi se pare c\u0103 se afl\u0103 pe un trend de sc\u0103dere, \u015fi aici m\u0103 refer \u00een primul r\u00e2nd la for\u0163a de munc\u0103 dedicat\u0103, care parc\u0103 de la an la an \u00eencepe s\u0103 fie mai greu de g\u0103sit.\u201d<\/p>\n

\nCodrin S\u00e2rbu \u00ee\u015fi dorea de fapt c\u0103 devin\u0103 sportiv de performan\u0163\u0103, el practic\u00e2nd acest sport \u00eenc\u0103 de c\u00e2nd era copil. \u00cens\u0103, pa\u015fii l-au dus spre domeniul produc\u0163iei de \u00eenc\u0103l\u0163\u0103minte. \u201eDe obicei nu vizez prea mult noaptea, \u00eemi place s\u0103 visez cu ochii deschi\u015fi. Mi-am dorit s\u0103 fiu sportiv de performan\u0163\u0103, dar dup\u0103 ce am v\u0103zut c\u0103 nu am reu\u015fit, m-am scuturat \u015fi am devenit cizmar. \u015ei e foarte bine a\u015fa. Dac\u0103 ar fi s\u0103 o iau de la zero acum, dup\u0103 toat\u0103 experien\u0163a asta pe care am acumulat-o, probabil a\u015f face o fabric\u0103 \u015fi mai mare, iar dac\u0103 ar fi vorba s\u0103 aleg un alt domeniu, cred c\u0103 mi-ar pl\u0103cea s\u0103 m\u0103 lupt \u00een domeniul construc\u0163iilor.\u201d<\/p>\n

\n\u00cen prezent, S\u00e2rbu Atelier lucreaz\u0103 cu materii prime pe care le achizi\u0163ioneaz\u0103 de la furnizori din Italia, Turcia \u015fi Ucraina. \u201eFurnizorii cu care am ales s\u0103 colaborez i-am selectat \u00een primul r\u00e2nd dup\u0103 \u00abfeeling\u00bb, pentru c\u0103 partea uman\u0103 \u015fi seriozitatea conteaz\u0103 foarte mult, iar de aici am c\u0103utat s\u0103 iau de la fiecare \u00een parte ce a fost mai bine pentru mine. De \u00eembun\u0103t\u0103\u0163it putem spune c\u0103 mereu se poate mai bine, dar \u00een momentul de fa\u0163\u0103 sunt foarte mul\u0163umit de tot ce \u00eemi ofer\u0103 furnizorii cu care lucrez.\u201d<\/p>\n

\nFabrica pe care o de\u0163ine atelierul produce \u00een prezent peste 150 de perechi de \u00eenc\u0103l\u0163\u0103minte pe s\u0103pt\u0103m\u00e2n\u0103. De asemenea, modelele create \u00een cadrul S\u00e2rbu Atelier sunt inspirate dup\u0103 modelele cunoscute din pia\u0163\u0103, dar \u00een mare parte dezvotate dup\u0103 preferin\u0163ele clien\u0163ilor, a mai spus Codrin S\u00e2rbu. \u201e\u00cen momentul de fa\u0163\u0103, producem peste 150 de perechi pe s\u0103pt\u0103m\u00e2n\u0103 \u00een acest concept de produs pe comand\u0103, cu toate detaliile pe care \u015fi le dore\u015fte clientul. Modelele pe care am ales s\u0103 le am \u00een portofoliu au fost inspirate din ceea ce exist\u0103 pe pia\u0163\u0103, eu aduc\u00e2nd anumite plusuri sau detalii care mi s-au p\u0103rut c\u0103 ar face diferen\u0163a \u00eentre brandul pe care doream s\u0103 \u00eel construiesc \u015fi cele care deja existau.\u201d Codrin S\u00e2rbu poveste\u015fte c\u0103 \u00een aventura sa antreprenorial\u0103, \u015fi-a dorit s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 oferta, miz\u00e2nd pe tehnica printului digital pe \u00eenc\u0103l\u0163\u0103minte, care pe atunci nu era \u00een prim-plan \u00een acest domeniu. Fapt care a dus la crearea conceptului pe care \u00eel promoveaz\u0103 acum: personalizarea \u00eenc\u0103l\u0163\u0103mintei, cu poze, texte, nume, semn\u0103turi, logo \u015fi a\u015fa mai departe. \u201eMulte din ideile pe care le aducem la via\u0163\u0103, sunt de fapt ideile clien\u0163ilor, pe care \u00eei consiliem \u00een alegerea modelului, a combina\u0163iilor de texturi de piele \u015fi culori, \u00een aplicarea personaliz\u0103ri \u015fi altor detalii.\u201d Pre\u0163ul \u00eenc\u0103l\u0163\u0103mintei comercializate de S\u00e2rbu Atelier \u00eencepe de la 450 de lei \u015fi poate ajunge la 2.000 de lei, \u00een func\u0163ie de material, model \u015fi complexitatea acestuia. \u201eMedia de pre\u0163 este \u00een jur de 600 lei – 700 lei pentru marea majoritate (75%) a perechilor produse. Cei mai mul\u0163i clien\u0163i sunt din Bucure\u015fti, dar \u00een ultimii aproximativ doi ani am \u00eenceput s\u0103 avem din ce \u00een ce mai mul\u0163i clien\u0163i din afara Rom\u00e2niei, din \u0163\u0103ri precum Germania, Spania, America, Italia, Marea Britanie, Elve\u0163ia sau Irlanda\u201d, ad\u0103ug\u0103 Codrin S\u00e2rbu. Tot el completeaz\u0103 c\u0103 oportunitatea de a ie\u015fi \u00een afara grani\u0163elor cu brandul \u015fi produsele S\u00e2rbu Atelier este destul de posibil\u0103 anul viitor, c\u00e2nd inten\u0163ioneaz\u0103 s\u0103 deschid\u0103 alte puncte de v\u00e2nzare at\u00e2t \u00een \u0163ar\u0103 dar \u015fi pste grani\u0163ele Rom\u00e2niei. \u201e\u0162\u0103rile alese pentru extindere sunt Italia \u015fi Marea Britanie, \u00een momentul de fa\u0163\u0103 doar \u00een online. Iar ca puncte fizice \u00een afara grani\u0163elor inten\u0163ion\u0103m s\u0103 deschidem prima dat\u0103 \u00een Dubai.\u201d<\/p>\n

\n

\nCarte de vizit\u0103 Codrin S\u00e2rbu<\/span><\/strong><\/span><\/p>\n

\nDup\u0103 ce a luat examenul de bacalaureat, Codrin S\u00e2rbu a \u00eenceput s\u0103 lucreze ca osp\u0103tar, apoi a fost consilier de v\u00e2nz\u0103ri \u015fi director produc\u0163ie \u00eentr-o fabric\u0103 de ambalaje\/cutii.<\/strong><\/p>\n

\n\u00cen 2013 a avut primul g\u00e2nd de a deveni antreprenor, dar acesta s-a concretizat abia cinci ani mai t\u00e2rziu, mai exact \u00een 2018, c\u00e2nd a \u00eenfiin\u0163at atelierul de crea\u0163ie \u015fi produc\u0163ie de \u00eenc\u0103l\u0163\u0103minte S\u00e2rbu Atelier, dup\u0103 ce a ob\u0163inut bani printr-un proiect european.<\/strong><\/p>\n

\nCel mai mare hobby pe care \u00eel are Codrin S\u00e2rbu este sportul \u015fi \u00een special fotbalul, pe care l-a practicat \u015fi de performan\u0163\u0103.<\/strong><\/p>\n

\n

\n\u00centrebat ce ar putea face statul pentru a \u201eu\u015fura\u201d sau \u00eembun\u0103t\u0103\u0163i activitatea juc\u0103torilor activi \u00een domeniul produc\u0163iei de \u00eenc\u0103l\u0163\u0103minte, antreprenorul r\u0103spunde c\u0103 p\u00e2n\u0103 s\u0103 a\u015ftepte ajutorul autorit\u0103\u0163ilor \u00eencearc\u0103 s\u0103 se concentreze s\u0103 fac\u0103 tot ce \u0163ine de el pentru a avea succes \u00een activitatea aleas\u0103. \u201eC\u00e2nd vine vorba de tot ce ar trebui s\u0103 fac\u0103 statul, cred c\u0103 m\u0103 dep\u0103\u015fe\u015fte s\u0103 ofer un r\u0103spuns \u015fi a\u015f vrea s\u0103 m\u0103 concentrez pe tot ce \u0163ine de mine s\u0103 pot reu\u015fi. \u00cens\u0103, ce mi-a\u015f dori din partea statului ar fi s\u0103 vin\u0103 pentru doar 10 minute \u00een postura de produc\u0103tor din orice domeniu \u015fi s\u0103 \u00een\u0163eleag\u0103 altfel c\u0103 sus\u0163inerea mediului de afaceri din Rom\u00e2nia ar trebui gestionat\u0103 pu\u0163in altfel.\u201d<\/p>\n

\nAgenda zilnic\u0103 a lui Codrin S\u00e2rbu este destul de simpl\u0103, spune antreprenorul care se treze\u015fte \u00een fiecare diminea\u0163\u0103 la ora 7.00. \u201e\u00cen fiecare zi, trebuie s\u0103 duc copiii la gr\u0103dini\u0163\u0103 \u015fi la \u015fcoal\u0103, iar apoi merg \u00een fabric\u0103 s\u0103 rezolv tot ce apare. Acolo petrec cel mai mult timp \u015fi \u00eencerc s\u0103 fiu conectat 100% pentru a g\u0103si solu\u0163ii c\u00e2t mai bune. Iar seara sunt momente c\u00e2nd reu\u015fesc s\u0103 ajung \u015fi la sal\u0103, dar \u00een ultima vreme nu am reu\u015fit s\u0103 m\u0103 prezint acolo prea des\u201d, dezv\u0103luie Codrin S\u00e2rbu. El adaug\u0103 c\u0103 nu a avut o persoan\u0103 care s\u0103 \u00eel inspire \u00een mod deosebit, ci a \u00eenv\u0103\u0163at s\u0103 \u00ee\u015fi fac\u0103 planuri de ansamblu \u015fi s\u0103 improvizeze pe parcurs. \u201e\u00cemi fac planuri doar \u00een mare \u015fi s\u0103 uit mai mult la \u0163inta final\u0103, improviz\u00e2nd pe parcurs cum ajung acolo. Planurile cu am\u0103nuntul m\u0103 obosesc \u015fi m\u0103 deconcentreaz\u0103, pentru c\u0103 sunt tipicar \u015fi dac\u0103 nu iese cum am scris pe foaie m\u0103 simt dezam\u0103git \u015fi fumez mult\u201d, spune r\u00e2z\u00e2nd fondatorul S\u00e2rbu Atelier.<\/p>\n

\nSfatul lui pentru tinerii care sunt la \u00eenceput de drum este s\u0103 \u00eenve\u0163e din e\u015fecuri \u015fi s\u0103 fie perseveren\u0163i. \u201eEu muncind f\u0103r\u0103 s\u0103 m\u0103 uit vreodat\u0103 la ceas am devenit un mare \u00abnorocos\u00bb. Sfaturi prea multe nu \u015ftiu dac\u0103 sunt \u00een m\u0103sur\u0103 s\u0103 dau, dar cred c\u0103 o tr\u0103s\u0103tur\u0103 pe care ar trebui s\u0103 o aib\u0103 tinerii din ziua de ast\u0103zi este asumarea e\u015fecului. Ideea este ca atunci c\u00e2nd \u00ab\u00eentinzi m\u00e2na\u00bb cuiva c\u0103ruia \u00eei promi\u0163i un lucru, chiar dac\u0103 dup\u0103 dou\u0103 ore \u00ee\u0163i dai seama c\u0103 ie\u015fi \u00een minus, trebuie s\u0103 \u00ee\u0163i duci promisiunea p\u00e2n\u0103 la cap\u0103t. Dac\u0103 vrei s\u0103 reu\u015fe\u015fti \u00een afaceri trebuie s\u0103 te a\u015ftep\u0163i s\u0103 ai \u015fi zile pe minus, dar s\u0103 \u015ftii c\u0103 \u00een acele zile c\u00e2\u015ftigi oameni, experien\u0163e, leg\u0103turi \u015fi contacte, care pe termen lung \u00ee\u0163i aduc mai mult c\u00e2\u015ftig.\u201d    <\/p>\n

\n\"\"<\/p>\n

\nCodrin S\u00e2rbu, fondator \u015fi administrator al S\u00e2rbu Atelier: \u201eAtunci c\u00e2nd \u00ab\u00eentinzi m\u00e2na\u00bb cuiva c\u0103ruia \u00eei promi\u0163i un lucru, chiar dac\u0103 dup\u0103 dou\u0103 ore \u00ee\u0163i dai seama c\u0103 ie\u015fi \u00een minus, trebuie s\u0103 \u00ee\u0163i duci promisiunea p\u00e2n\u0103 la cap\u0103t. Dac\u0103 vrei s\u0103 reu\u015fe\u015fti \u00een afaceri trebuie s\u0103 te a\u015ftep\u0163i s\u0103 ai \u015fi zile pe minus, dar s\u0103 \u015ftii c\u0103 \u00een acele zile c\u00e2\u015ftigi oameni, experien\u0163e, leg\u0103turi \u015fi contacte, care pe termen lung \u00ee\u0163i aduc mai mult c\u00e2\u015ftig.\u201d<\/span><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2nd era mic \u00ee\u015fi dorea s\u0103 fie sportiv de performan\u0163\u0103, dar \u00een 2013, dorin\u0163a de a fi creativ a dat na\u015ftere unui vis care p\u0103rea s\u0103 a\u015ftepte doar momentul potrivit pentru a prinde aripi. Astfel, \u00een 2018, Codrin S\u00e2rbu din Bac\u0103u a devenit antreprenor dup\u0103 ce a reu\u015fit s\u0103 ob\u0163in\u0103 un proiect european care i-a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,401,254,280,158],"class_list":["post-230083","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-antreprenoriat","tag-atelier","tag-fabrica","tag-incaltaminte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230083"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230083\/revisions"}],"predecessor-version":[{"id":230103,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/230083\/revisions\/230103"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}