\nMETRO Rom\u00e2nia, cel mai mare wholesaler la nivel local, accelereaz\u0103 investi\u0163iile pe segmentul retailului de proximitate, propun\u00e2nd un concept nou, LaDoiPa\u015fi Extra, care vizeaz\u0103 comunit\u0103\u0163ile urbane \u015fi peri-urbane.<\/p>\n
\nNoul format completeaz\u0103 portofoliul companiei pe segmentul retailului de proximitate, care include franciza LaDoiPa\u015fi, \u015fi care dep\u0103\u015fe\u015fte 2.400 de magazine \u00een prezent.<\/p>\n
\n\u201eEste un format pe care \u00eenc\u0103 \u00eel test\u0103m pentru a-i optimiza parametrii, dat\u0103 fiind audien\u0163a diferit\u0103, exclusiv din mediul urban, \u00eens\u0103 am parcurs deja etape importante \u015fi avem convingerea c\u0103 se contureaz\u0103 un proiect valoros pentru publicul-\u0163int\u0103\u201d, spune Cristian Stoenic\u0103, Director de Franciz\u0103 \u015fi membru al Consiliului de Administra\u0163ie al METRO Convenience Rom\u00e2nia, compania care opereaz\u0103 LaDoiPa\u015fi Extra.<\/p>\n
\nSituate \u00een zone urbane dense, magazinele LaDoiPa\u015fi Extra au suprafe\u0163e cuprinse \u00eentre 60 \u2013 200 mp \u015fi propun o varietate extins\u0103 de produse alimentare \u015fi non-alimentare, cu focus pe solu\u0163ii tip ready-to-eat, ready-to-go, ready-to-cook.<\/p>\n
\n\u00cen Bucure\u015fti, re\u0163eaua LaDoiPa\u015fi Extra a atins 30 de unit\u0103\u0163i.<\/p>\n
\n\u201eAbordarea strategic\u0103 este \u015fi de a crea, prin LaDoiPa\u015fi Extra, un liant \u00eentre clien\u0163ii no\u015ftri din HoReCa \u015fi segmentul de convenien\u0163\u0103, prin integrarea unor solu\u0163ii personalizate food-to-go \u015fi ready meals, care au devenit tot mai atractive pentru consumatorii finali\u201d, adaug\u0103 Cristian Stoenic\u0103.<\/p>\n
\nMetro Convenience Rom\u00e2nia, compania prin care este operat noul brand de magazine, figureaz\u0103 la Re\u00adgistrul Comer\u0163ului ca fiind \u00eenfiin\u0163at\u0103 \u00een 2022, iar pentru 2023 a raportat o cifr\u0103 de afaceri de 28 de milioane de lei, pierderi de 20,2 milioane de lei \u015fi un num\u0103r mediu de 133 de angaja\u0163i, potrivit informa\u0163iilor disponibile pe site-ul Ministerului de Finan\u0163e.<\/p>\n
\nMetro Rom\u00e2nia a raportat \u00een 2023 afaceri de peste 10 mld. lei, plus 13% versus anul anterior. METRO e activ pe segmentul cash & carry, unde de\u00ad\u0163ine o re\u0163ea de 30 de ma\u00adgazine pro\u00adprii.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
METRO Rom\u00e2nia, cel mai mare wholesaler la nivel local, accelereaz\u0103 investi\u0163iile pe segmentul retailului de proximitate, propun\u00e2nd un concept nou, LaDoiPa\u015fi Extra, care vizeaz\u0103 comunit\u0103\u0163ile urbane \u015fi peri-urbane. Noul format completeaz\u0103 portofoliul companiei pe segmentul retailului de proximitate, care include franciza LaDoiPa\u015fi, \u015fi care dep\u0103\u015fe\u015fte 2.400 de magazine \u00een prezent. \u201eEste un format pe care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,19509,9734,51067,60,7543],"class_list":["post-229980","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-comunitati","tag-concept","tag-metro-romania","tag-piata","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229980"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229980\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}