{"id":229937,"date":"2024-09-10T08:00:00","date_gmt":"2024-09-10T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229937"},"modified":"2024-09-10T08:00:00","modified_gmt":"2024-09-10T08:00:00","slug":"povestea-cofondatoarei-unuia-dintre-cele-mai-cunoscute-si-aprecialte-branduri-de-lactate-de-specialitate-o-afacere-100-romaneasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229937","title":{"rendered":"Povestea cofondatoarei unuia dintre cele mai cunoscute \u015fi aprecialte branduri de lactate de specialitate, o afacere 100% rom\u00e2neasc\u0103"},"content":{"rendered":"

\n100 Cele mai puternice femei din business. M\u0103d\u0103lina Cocan, Cofondatoare, L\u0103pt\u0103ria cu Caimac (Agroserv M\u0103riu\u0163a)<\/p>\n

\nCifr\u0103 de afaceri (2023): + 80 mil. lei<\/strong><\/p>\n

\nNum\u0103r de angaja\u0163i: 221<\/strong><\/p>\n

\n

\nBiografie: <\/strong>M\u0103d\u0103lina Cocan este cofondatoare L\u0103pt\u0103riei cu Caimac, brandul de lactate de specialitate 100% rom\u00e2ne\u015fti, naturale \u015fi integrale. Ea \u015fi-a \u00eenceput cariera \u00een marketing \u00een 2008, iar \u00een noiembrie 2017 s-a al\u0103turat echipei \u00een cadrul c\u0103reia activeaz\u0103 \u015fi \u00een prezent.<\/p>\n

\n

\n\"\"\u25ba Am \u015ftiut dintotdeauna c\u0103 \u00eemi doresc o carier\u0103 \u015fi c\u0103 acest aspect este esen\u0163ial pentru mine. Am vrut s\u0103 fac marketing, asta am studiat \u015fi asta \u00eemi place cel mai mult s\u0103 fac \u015fi acum. M-am orientat c\u0103tre acest domeniu pentru c\u0103 are leg\u0103tur\u0103 direct\u0103 cu businessul \u015fi genereaz\u0103 valoare real\u0103, av\u00e2nd impact asupra managementului portofoliului, dezvolt\u0103rii de produse noi \u015fi strategiei companiei. \u00cen prezent, activitatea mea are o component\u0103 mai mare \u00een zona de management general dec\u00e2t mi-a\u015f dori, dar cred c\u0103 exist\u0103 loc pentru rafinare \u015fi \u00eembun\u0103t\u0103\u0163ire \u015fi lucrez \u00een direc\u0163ia asta.<\/p>\n

\n\u25ba Am trecut printr-o schimbare semnificativ\u0103, trec\u00e2nd de la angajat la angajator. Nu am planificat acest lucru, nu a fost u\u015for \u015fi \u00eenc\u0103 nu este, dar \u00eencerc s\u0103 accept situa\u0163ia ca atare. Cu toate acestea, jobul meu, \u00een esen\u0163\u0103, reflect\u0103 ceea ce mi-am imaginat. Sigur c\u0103 acum fac probabil doar 40% jobul dorit \u015fi 60% alte multe activit\u0103\u0163i, dar sper s\u0103 \u00eentorc propor\u0163ia \u00een 2025.<\/p>\n

\n\u25ba \u00cen privin\u0163a urm\u0103torilor 20 de ani, m\u0103 a\u015ftept ca oamenii s\u0103 devin\u0103 din ce \u00een ce mai exigen\u0163i \u00een privin\u0163a alimenta\u0163iei lor. Cred c\u0103 L\u0103pt\u0103ria cu Caimac are un rol important \u00een educarea \u015fi schimbarea paradigmelor din pia\u0163a de lactate, prin transparen\u0163\u0103, asumare \u015fi diferen\u0163iere. Ne vom men\u0163ine pe acest drum \u015fi sper ca \u00een decurs de 20 de ani L\u0103pt\u0103ria s\u0103 devin\u0103 un punct de referin\u0163\u0103 \u00een industrie \u00een ceea ce prive\u015fte calitatea produselor, consisten\u0163a \u015fi inova\u0163ia. Sunt convins\u0103 c\u0103 modific\u0103rile \u00een obiceiurile de consum, precum apari\u0163ia produselor vegane ca alternativ\u0103 la lactatele clasice, reprezint\u0103 tendin\u0163e pe termen lung sau chiar permanente, dar, \u00een egal\u0103 m\u0103sur\u0103, cred c\u0103 \u015fi pentru consumul de lactate clasice exist\u0103 loc de cre\u015ftere \u00een Rom\u00e2nia, raport\u00e2ndu-ne la consumul per capita.<\/p>\n

\n <\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

100 Cele mai puternice femei din business. M\u0103d\u0103lina Cocan, Cofondatoare, L\u0103pt\u0103ria cu Caimac (Agroserv M\u0103riu\u0163a) Cifr\u0103 de afaceri (2023): + 80 mil. lei Num\u0103r de angaja\u0163i: 221 Biografie: M\u0103d\u0103lina Cocan este cofondatoare L\u0103pt\u0103riei cu Caimac, brandul de lactate de specialitate 100% rom\u00e2ne\u015fti, naturale \u015fi integrale. Ea \u015fi-a \u00eenceput cariera \u00een marketing \u00een 2008, iar \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[27301,46149,46148,58580],"class_list":["post-229937","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cele-mai-puternice-femei-din-business","tag-agroserv-mariuta","tag-laptaria-cu-caimac","tag-madalina-cocan"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229937"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229937\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}