{"id":229934,"date":"2024-09-09T19:32:09","date_gmt":"2024-09-09T19:32:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229934"},"modified":"2024-09-09T19:32:09","modified_gmt":"2024-09-09T19:32:09","slug":"cine-este-romanca-ce-a-inteles-potentialul-enorm-al-uneia-dintre-cele-mai-importante-resurse-din-tara-noastra-pe-care-majoritatea-o-ignora-si-a-facut-din-asta-o-afacere-de-milioane-de-euro-5","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229934","title":{"rendered":"Cine este rom\u00e2nca ce a \u00een\u0163eles poten\u0163ialul enorm al uneia dintre cele mai importante resurse din \u0163ara noastr\u0103, pe care majoritatea o ignor\u0103, \u015fi a f\u0103cut din asta o afacere de milioane de euro"},"content":{"rendered":"

\n100 Cele mai puternice femei din business. Rucsandra Hurezeanu, Founder \u015fi CEO, Ivatherm<\/p>\n

\nCifr\u0103 de afaceri (2023): 8,5 mil. euro<\/strong><\/p>\n

\nProfit net: 1,4 mil. euro<\/strong><\/p>\n

\nNum\u0103r de angaja\u0163i: 63<\/strong><\/p>\n

\n

\nBiografie: <\/strong>Rucsandra Hurezeanu a fost dintotdeauna pasionat\u0103 de cosmetice, \u00eenc\u0103 de pe vremea c\u00e2nd mama ei \u00ee\u015fi prepara \u00een farmacie propriile creme. A studiat medicina, face un doctorat \u00een boli infec\u0163ioase \u015fi urmeaz\u0103 un program de MBA la ESCP Fran\u0163a \u015fi apoi un EMBA la ASSEBUS Rom\u00e2nia. Dup\u0103 o experien\u0163\u0103 de 7 ani \u00een industria farmaceutic\u0103 \u00een marketing \u015fi v\u00e2nz\u0103ri, \u00een 2005 a creat primul brand de dermocosmetice din Rom\u00e2nia \u2013 Ivatherm, lansat \u00een urma descoperirii beneficiilor apei termale Herculane, care datorit\u0103 unei mineraliz\u0103ri unice se dovede\u015fte a fi calmant\u0103 \u015fi antiiritant\u0103 pentru piele.<\/p>\n

\n

\n\"\"\u25ba Am studiat medicina \u015fi am lucrat mul\u0163i ani \u00een industria farmaceutic\u0103, \u00een marketing \u015fi v\u00e2nz\u0103ri. Pe m\u0103sura trecerii anilor am devenit preocupat\u0103 de faptul c\u0103 50% din popula\u0163ie sufer\u0103 de alergii \u015fi piele sensibil\u0103, din cauza polu\u0103rii, stresului \u015fi alimenta\u0163iei \u015fi a\u015fa mi-a venit ideea s\u0103 creez primul brand rom\u00e2nesc de dermocosmetice dedicat pielii sensibile. Venind dintr-o familie de antreprenori pasul c\u0103tre crearea propriei mele companii a venit foarte firesc. \u00cen 2005 am creat Ivatherm, produse cu ap\u0103 termal\u0103 Herculane.<\/p>\n

\n\u25ba Am avut o viziune foarte clar\u0103 \u00eenc\u0103 de la \u00eenceput \u00een ce prive\u015fte pozi\u0163ionarea brandului \u015fi strategia de business. Cu toate astea am avut dou\u0103 etape de cre\u015ftere mai accelerat\u0103, prima dat\u0103 de expansiunea interna\u0163ional\u0103 \u015fi a doua de digitalizarea brandului, intensificat\u0103 \u00een pandemie. Ast\u0103zi suntem \u00een primii cinci juc\u0103tori pe pia\u0163a de dermocosmetice din Rom\u00e2nia \u015fi avem o prezen\u0163\u0103 interna\u0163ional\u0103 \u00een 15 \u0163\u0103ri, \u00een Europa, Asia \u015fi Orientul Mijlociu.<\/p>\n

\n\u25ba Ast\u0103zi \u201elumea\u201d se schimb\u0103 mai repede, \u00een toate domeniile vedem inova\u0163ii \u015fi schimb\u0103ri majore. Consumatorii sunt din ce \u00een ce mai educa\u0163i, mai informa\u0163i, \u00ee\u015fi doresc branduri aliniate cu valorile lor, sustenabile, \u015fi produse cu ingrediente naturale. Marketingul e alert, dinamic, e nevoie de creare de con\u0163inut vizual, tendin\u0163ele se schimb\u0103 rapid. Propor\u0163ia v\u00e2nz\u0103rilor online \u015fi comer\u0163ul electronic vor cre\u015fte \u00een continuare. Cred c\u0103 preocuparea pentru s\u0103n\u0103tate, longevitate, dermocosmetice \u015fi suplimente alimentare va fi din ce \u00een ce mai mare, iar avansul medicinei este formidabil.<\/p>\n","protected":false},"excerpt":{"rendered":"

100 Cele mai puternice femei din business. Rucsandra Hurezeanu, Founder \u015fi CEO, Ivatherm Cifr\u0103 de afaceri (2023): 8,5 mil. euro Profit net: 1,4 mil. euro Num\u0103r de angaja\u0163i: 63 Biografie: Rucsandra Hurezeanu a fost dintotdeauna pasionat\u0103 de cosmetice, \u00eenc\u0103 de pe vremea c\u00e2nd mama ei \u00ee\u015fi prepara \u00een farmacie propriile creme. A studiat medicina, face […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[27301,10069,27337],"class_list":["post-229934","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cele-mai-puternice-femei-din-business","tag-ivatherm","tag-rucsandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229934"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229934\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}