\nAnul 2024 marcheaz\u0103 pentru con\u00adstruc\u00adtorul auto VW, cel mai mare din lume, 40 de ani de investi\u0163ii \u00een China. Cu aceast\u0103 ocazie, compania a anun\u00ad\u0163at \u00een prim\u0103var\u0103 c\u0103-\u015fi accelereaz\u0103 realinierea cu strategia \u201e\u00cen China, pentru China\u201c, continu\u00e2nd \u00een for\u0163\u0103 adaptarea produselor sale la nevoile clien\u0163ilor chinezi. Compania vizeaz\u0103 investi\u0163ii de 2,5 miliarde de euro pentru a-\u015fi cre\u015fte v\u00e2nz\u0103rile \u00een China, cea mai mare pia\u0163\u0103 auto a lumii, \u015fi a-\u015fi spori capacitatea de a reac\u0163iona mai rapid la competi\u0163ia local\u0103.<\/p>\n
\nPlanurile VW vizeaz\u0103 extinderea unui hub de produc\u0163ie \u015fi inova\u0163ie din ora\u015ful chinez Hefei, cu focus pe ma\u015finile electrice.<\/p>\n
\nPe de alt\u0103 parte, 2024 a adus \u015fi perspectiva ca VW s\u0103 fac\u0103 istorie \u00een sens negativ cu \u00eenchiderea \u00een premie\u00adr\u0103 de fabrici \u00een Germania, patria sa.<\/p>\n
\nVW analizeaz\u0103 \u00eenchideri de fa\u00adbrici f\u0103r\u0103 precedent \u00een Germania, cre\u00e2nd premisele unei lupte cr\u00e2ncene cu sindicate puternice, \u00een condi\u0163iile \u00een care cea mai puternic\u0103 industrie a \u0163\u0103rii lupt\u0103 pentru viitorul s\u0103u, scrie Bloomberg.<\/p>\n
\nPoten\u0163ialele m\u0103suri includ \u00eencer\u00adc\u0103ri de a pune punct pactului de trei decenii cu angaja\u0163ii pentru men\u0163ine\u00adrea siguran\u0163ei locurilor de munc\u0103. Prin\u00adcipala \u0163int\u0103 a VW este brandul s\u0103u de autoturisme VW subperfor\u00admant, ale c\u0103rei marje de profit sunt sub presiune din cauza unei tranzi\u0163ii cu probleme c\u0103tre ma\u015fini electrice \u015fi o \u00eencetinire a cheltuielilor consu\u00admatorilor.<\/p>\n
\n\u201eMediul economic a devenit \u015fi mai dur, iar noi juc\u0103tori p\u0103trund \u00een for\u0163\u0103 \u00een Europa\u201c, a declarat CEO-ul companiei, Oliver Blume. \u201eGerma\u00adnia ca loca\u0163ie de business r\u0103m\u00e2ne \u00een ur\u00adm\u0103 din punctul de vedere al com\u00adpeti\u00adtivit\u0103\u0163ii\u201c.<\/p>\n
\n\u00cen 2020, chiar c\u00e2nd anun\u0163a un plan radical de restructurare pentru a schimba focusul c\u0103tre e-mobilitate \u015fi ma\u015fini autonome, VW a fost for\u0163at s\u0103-\u015fi \u00eenchid\u0103 temporar fabrici din \u00een\u00adtreaga Europ\u0103 din cauza coronaviru\u00adsu\u00adlui. Compania urma s\u0103 investeasc\u0103 60 miliarde de euro \u00een ma\u015fini elec\u00adtrice, digitalizare \u015fi ma\u015fini autonome.<\/p>\n
\nCa \u00eentreaga industrie auto, \u015fi constructorul auto francez Renault a fost puternic afectat de pandemie, anun\u0163\u00e2nd dup\u0103 2020 un plan de restructurare pe trei ani, cu 4.600 de locuri de munc\u0103 eliminate doar \u00een Fran\u0163a ca parte a unui efort global de reducere a costurilor cu 2 miliarde de euro.<\/p>\n
\nDup\u0103 pandemie, constructorii auto europeni au fost lua\u0163i pe nepreg\u0103tite de tendin\u0163a electrific\u0103rii \u015fi mai apoi de \u00eencetinirea cererii de ma\u015fini electrice. Acum, ace\u015ftia au \u00een fa\u0163\u0103 o competi\u0163ie \u00een cre\u015ftere din partea constructorilor auto chinezi.<\/p>\n
\nLa \u00eenceputul acestui an, at\u00e2t Renault, c\u00e2t \u015fi Stellantis au avertizat \u00een leg\u0103tur\u0103 cu necesitatea reducerii costurilor \u00een pofida profiturilor \u00een cre\u015ftere, cu industria \u00eendrept\u00e2ndu-se c\u0103tre un \u201ean turbulent\u201c de nesiguran\u0163\u0103 economic\u0103 \u015fi politic\u0103 \u015fi marje mai mici pe fondul reorient\u0103rii c\u0103tre ma\u015finile electrice.<\/p>\n
\nCu v\u00e2nz\u0103rile de ma\u015fini \u00een continuare cu aproape o cincime mai sc\u0103zute dec\u00e2t nivelurile de dinaintea pandemiei \u00een Europa, constructori incluz\u00e2nd VW, Stellantis \u015fi Renault opereaz\u0103 peste 30 de fabrici la niveluri pe care anali\u015ftii le consider\u0103 neprofitabile, potrivit unor date furnizate de Just Auto, citate de Bloomberg.<\/p>\n
\n\u00cen acest context, Renault investe\u015fte la r\u00e2ndul s\u0103u \u00een continuare \u00een China. \u00cen mai, constructorul francez anun\u0163a o alian\u0163\u0103 cu o companie chinez\u0103 pentru dezvoltarea de ma\u015fini Twingo la pre\u0163uri de sub 20.000 de euro.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Anul 2024 marcheaz\u0103 pentru con\u00adstruc\u00adtorul auto VW, cel mai mare din lume, 40 de ani de investi\u0163ii \u00een China. Cu aceast\u0103 ocazie, compania a anun\u00ad\u0163at \u00een prim\u0103var\u0103 c\u0103-\u015fi accelereaz\u0103 realinierea cu strategia \u201e\u00cen China, pentru China\u201c, continu\u00e2nd \u00een for\u0163\u0103 adaptarea produselor sale la nevoile clien\u0163ilor chinezi. Compania vizeaz\u0103 investi\u0163ii de 2,5 miliarde de euro pentru a-\u015fi cre\u015fte v\u00e2nz\u0103rile \u00een China, cea mai mare pia\u0163\u0103 auto a lumii, \u015fi a-\u015fi spori capacitatea de a reac\u0163iona mai rapid la competi\u0163ia local\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6545,24197,438,17542,7432],"class_list":["post-229768","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-china","tag-dragoste","tag-europa","tag-scrisoare","tag-vw"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229768"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229768\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}