{"id":229526,"date":"2024-08-27T09:00:00","date_gmt":"2024-08-27T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229526"},"modified":"2024-08-27T09:00:00","modified_gmt":"2024-08-27T09:00:00","slug":"operatiune-secreta-a-retelei-lidl-din-umbra-cel-mai-mare-retailer-european-si-a-ridicat-un-imperiu-de-care-nu-stia-nimeni","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229526","title":{"rendered":"Opera\u0163iune \u201dsecret\u0103\u201d a re\u0163elei Lidl: Din umbr\u0103, cel mai mare retailer european \u015fi-a ridicat un imperiu de care nu \u015ftia nimeni"},"content":{"rendered":"<p>\nV\u00e2nzarea p\u00e2inii, a untului \u015fi a altor produse de baz\u0103 la pre\u0163uri mici a f\u0103cut din Dieter Schwarz unul dintre cei mai boga\u0163i oameni din Europa, scrie FT.&nbsp;<\/p>\n<p>\nAcum, fondatorul retailerului cu discount Lidl, \u00een v\u00e2rst\u0103 de 84 de ani, care, potrivit revistei de afaceri Manager Magazin, a acumulat o avere personal\u0103 de 40 de miliarde de euro, se lanseaz\u0103 \u00eentr-un produs de baz\u0103 foarte diferit al lumii moderne: serviciile de date.<\/p>\n<p>\n\u00cencep\u00e2nd cu un sistem construit pentru uz intern \u00een 2021, Schwarz Group, proprietarul Lidl, ofer\u0103 acum servicii de cloud computing \u015fi securitate cibernetic\u0103 clien\u0163ilor corporativi.<\/p>\n<p>\nUnitatea sa IT, Schwarz Digits &#8211; care a devenit o divizie opera\u0163ional\u0103 de sine st\u0103t\u0103toare \u00een 2023 &#8211; a semnat contracte cu clien\u0163i precum cel mai mare grup de software din Germania, SAP, cel mai titrat club de fotbal din \u0163ar\u0103, Bayern M\u00fcnchen, \u015fi portul Hamburg. Anul trecut, unitatea a generat v\u00e2nz\u0103ri anuale de 1,9 miliarde de euro \u015fi are 7 500 de angaja\u0163i.<\/p>\n<p>\n\u201eNu am \u00eenceput cu o motiva\u0163ie comercial\u0103 \u00een minte, ci am vrut doar s\u0103 ne satisfacem propriile nevoi\u201d, a declarat Christian M\u00fcller, co-director executiv al Schwarz Digits, pentru Financial Times \u00eentr-un interviu rar. \u201eSuntem pe o cale de cre\u015ftere foarte abrupt\u0103\u201d.<\/p>\n<p>\nUn principal argument de v\u00e2nzare al serviciului s\u0103u este faptul c\u0103 toate datele clien\u0163ilor sunt prelucrate \u015fi stocate exclusiv \u00een Germania \u015fi Austria, care au legi stricte privind confiden\u0163ialitatea \u015fi protec\u0163ia datelor.<\/p>\n<p>\nAtunci c\u00e2nd Schwarz, o companie privat\u0103 cu v\u00e2nz\u0103ri anuale de 167,2 miliarde EUR, a \u00eenceput s\u0103 exploreze noi op\u0163iuni pentru stocarea datelor, \u201enu a dorit s\u0103 depind\u0103 de ter\u0163i\u201d, a declarat M\u00fcller.<\/p>\n<p>\nIar dac\u0103 nu exista nicio op\u0163iune german\u0103, dorea cel pu\u0163in s\u0103 utilizeze un furnizor european \u015fi s\u0103 evite stocarea datelor \u00een alte jurisdic\u0163ii. Dup\u0103 ce a ajuns la concluzia c\u0103 niciun furnizor existent nu \u00eei poate satisface nevoile, compania a decis s\u0103 \u00ee\u015fi \u00eenfiin\u0163eze propriul serviciu cloud.<\/p>\n<p>\nDup\u0103 ce Lidl \u015fi-a pus \u00een func\u0163iune propriul cloud, a descoperit cur\u00e2nd c\u0103 \u015fi alte \u00eentreprinderi germane \u00ee\u015fi puneau acelea\u015fi \u00eentreb\u0103ri cu privire la dorin\u0163a de a utiliza cele mai mari servicii cloud din SUA \u015fi China.<\/p>\n<p>\n\u201eEste extrem de important ca Europa s\u0103 fie \u00een fruntea tehnologiei informa\u0163iei de ultim\u0103 genera\u0163ie \u015fi capabil\u0103 s\u0103 furnizeze astfel de servicii\u201d, a declarat Johannes Helbig, profesor la Universitatea Erlangen-N\u00fcrnberg, ad\u0103ug\u00e2nd c\u0103 abordarea Schwarz Group este \u00abimportant\u0103 \u015fi binevenit\u0103\u00bb \u015fi \u00abun model foarte \u00eencurajator\u00bb.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e2nzarea p\u00e2inii, a untului \u015fi a altor produse de baz\u0103 la pre\u0163uri mici a f\u0103cut din Dieter Schwarz unul dintre cei mai boga\u0163i oameni din Europa, scrie FT.&nbsp; Acum, fondatorul retailerului cu discount Lidl, \u00een v\u00e2rst\u0103 de 84 de ani, care, potrivit revistei de afaceri Manager Magazin, a acumulat o avere personal\u0103 de 40 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,9782,415],"class_list":["post-229526","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-declaratii","tag-lidl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229526"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229526\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}