\nIkea se ia la \u00eentrecere cu Ebay \u015fi marile platforme de v\u00e2nzare, pe o pia\u0163\u0103 peer-to-peer unde clien\u0163ii \u00ee\u015fi pot vinde reciproc mobila la m\u00e2na a doua, scrie FT.<\/p>\n
\nIkea Preowned va fi testat \u00een Madrid \u015fi Oslo p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, cu scopul de a lansa platforma de cump\u0103rare \u015fi v\u00e2nzare la nivel global, potrivit lui Jesper Brodin, director executiv al Ingka, principalul operator al magazinelor Ikea.<\/p>\n
\n\u201eAcesta a fost un vis \u00een devenire de ceva timp\u201d, a declarat Brodin pentru Financial Times. \u201eSuntem \u00eentr-un loc \u00een Ikea \u00een care putem face lucruri mai avansate \u015fi mai interesante. Exist\u0103 o \u00eencredere incredibil\u0103 \u00een evolu\u0163ia companiei pe digital.\u201d<\/p>\n
\nNoua pia\u0163\u0103 face parte dintr-o transformare a Ikea din ultimii ani, care a trecut de la statutul de comerciant cu am\u0103nuntul din afara ora\u015fului, unde clien\u0163ii trebuie s\u0103 \u00ee\u015fi ridice \u015fi s\u0103 \u00ee\u015fi construiasc\u0103 singuri mobila, la o afacere care ofer\u0103 v\u00e2nz\u0103ri online, magazine \u00een centrul ora\u015fului \u015fi servicii precum asamblarea.<\/p>\n
\nIkea a avut o mic\u0103 ofert\u0103 \u00een cadrul c\u0103reia cump\u0103r\u0103 mobilier uzat de la clien\u0163i \u015fi \u00eel revinde \u00een magazin. Noua platform\u0103 este \u00eens\u0103 mult mai ambi\u0163ioas\u0103, urm\u0103rind s\u0103 abordeze pia\u0163a second-hand pentru clien\u0163ii care \u00ee\u015fi v\u00e2nd direct \u00eentre ei – un domeniu \u00een care Brodin estimeaz\u0103 c\u0103 Ikea de\u0163ine o cot\u0103 de pia\u0163\u0103 mai mare dec\u00e2t \u00een v\u00e2nz\u0103rile de mobilier nou.<\/p>\n
\nClien\u0163ii introduc produsul lor, propriile imagini \u015fi un pre\u0163 de v\u00e2nzare, \u00een timp ce baza de date Ikea, bazat\u0103 pe inteligen\u0163\u0103 artificial\u0103, aduce propriile imagini promo\u0163ionale \u015fi m\u0103sur\u0103tori. Cump\u0103r\u0103torul ridic\u0103 mobila direct de la v\u00e2nz\u0103tor, care are op\u0163iunea de a primi bani sau un voucher de la Ikea cu un bonus de 15 %.<\/p>\n
\n\u201eDe foarte multe ori exist\u0103 un monopol sau un oligopol al platformelor care opereaz\u0103\u201d, a declarat Brodin, vorbind despre Ebay sau serviciile digitale de anun\u0163uri clasificate, cum ar fi Gumtree \u00een Marea Britanie \u015fi Finn \u00een Norvegia. Finn are 8 700 de articole de la Ikea listate numai \u00een Oslo. Primele oferte de pe Ikea Preowned includ articole mari, cum ar fi canapele de p\u00e2n\u0103 la 600 de euro \u015fi dulapuri de 450 de euro, precum \u015fi articole mai mici, cum ar fi un suport pentru h\u00e2rtie igienic\u0103 de 4 euro.<\/p>\n
\nList\u0103rile sunt gratuite, dar Brodin a declarat c\u0103 Ikea ar putea percepe \u00een cele din urm\u0103 \u201eo tax\u0103 simbolic\u0103, o tax\u0103 modest\u0103\u201d.<\/p>\n
\nEl a ad\u0103ugat: \u201eVom verifica \u00eentregul domeniu de aplicare, inclusiv aspectele economice. Dac\u0103 o mul\u0163ime de oameni folosesc oferta pentru a ob\u0163ine o reducere la Ikea – este o modalitate bun\u0103 de a restabili leg\u0103tura cu clien\u0163ii. Sunt foarte curios. Cred c\u0103 are sens pentru afaceri.\u201d<\/p>\n
\nIkea a testat anterior v\u00e2nzarea de mobilier nou pe platforme ter\u0163e, cum ar fi Tmall de la Alibaba \u00een China, dar platforma Preowned marcheaz\u0103 prima sa incursiune pe pie\u0163ele second-hand. De asemenea, se potrive\u015fte cu dorin\u0163a retailerului de a deveni \u201ecircular \u015fi climatic pozitiv\u201d p\u00e2n\u0103 \u00een 2030.<\/p>\n
\nCel mai mare retailer din lume avea un plan de a lansa cump\u0103r\u0103turile online la nivel mondial \u00een termen de trei ani \u00een 2020, dar pandemia Covid-19 l-a \u00eempins s\u0103 accelereze acest termen la \u015fase s\u0103pt\u0103m\u00e2ni.<\/p>\n
\n\u201eA fost o chestiune de supravie\u0163uire pentru noi\u201d, a declarat Brodin. \u201eAm fost 100 la sut\u0103 \u00eenchi\u015fi. Transformarea digital\u0103 ne-a salvat\u201d.<\/p>\n
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Ikea se ia la \u00eentrecere cu Ebay \u015fi marile platforme de v\u00e2nzare, pe o pia\u0163\u0103 peer-to-peer unde clien\u0163ii \u00ee\u015fi pot vinde reciproc mobila la m\u00e2na a doua, scrie FT. Ikea Preowned va fi testat \u00een Madrid \u015fi Oslo p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, cu scopul de a lansa platforma de cump\u0103rare \u015fi v\u00e2nzare la nivel global, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[2207,257],"class_list":["post-229502","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ikea","tag-mobila"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229502"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229502\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}