{"id":229495,"date":"2024-08-26T11:00:00","date_gmt":"2024-08-26T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229495"},"modified":"2024-08-26T11:00:00","modified_gmt":"2024-08-26T11:00:00","slug":"mcdonalds-in-romania-realizari-provocari-si-strategii-pentru-viitor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229495","title":{"rendered":"McDonald\u2019s \u00een Rom\u00e2nia: realiz\u0103ri, provoc\u0103ri \u015fi strategii pentru viitor"},"content":{"rendered":"

\n\u00cen cei aproape 30 de ani de prezen\u0163\u0103 pe pia\u0163a din Rom\u00e2nia, McDonald\u2019s a reu\u015fit s\u0103 se extind\u0103 \u00eentr-un ritm sus\u0163inut, devenind un nume de referin\u0163\u0103 \u00een industria local\u0103 a restaurantelor cu servire rapid\u0103. Cu 102 restaurante deschise \u00een toat\u0103 \u0163ara \u015fi peste 6.000 de angaja\u0163i, compania \u015fi-a demonstrat de-a lungul anilor capacitatea de adaptare \u015fi inova\u0163ie. \u015ei nu se opre\u015fte aici.<\/strong><\/p>\n

\n\"\"\u201ePrintre realiz\u0103rile de care suntem foarte m\u00e2ndri, men\u0163ionez dezvoltarea unei re\u0163ele de 102 de restaurante, cre\u015fterea num\u0103rului de angaja\u0163i la peste 6.000 \u015fi implementarea cu succes a proiectelor de remodelare \u015fi digitalizare\u201d, a declarat Valentin Tru\u0163\u0103, directorul general al Premier Restaurants Rom\u00e2nia, compania care opereaz\u0103 restaurantele McDonald\u2019s de pe pia\u0163a local\u0103. Aceste progrese au culminat \u00een 2023, c\u00e2nd compania a raportat o cre\u015ftere a cifrei de afaceri cu 18% fa\u0163\u0103 de anul precedent. \u201eAm reu\u015fit s\u0103 cre\u015ftem cifra de afaceri la nivel local cu 18% fa\u0163\u0103 de anul precedent, lucru care reflect\u0103 angajamentul continuu al echipei noastre,\u201d a ad\u0103ugat acesta.<\/p>\n

\nAceast\u0103 cre\u015ftere a fost rezultatul unui plan bine structurat. \u201eUn factor esen\u0163ial a fost deschiderea celor \u015fase noi restaurante \u00een ora\u015fe strategice precum Bucure\u015fti, Boto\u015fani, Drobeta-Turnu Severin, Craiova, Pite\u015fti \u015fi Dumbr\u0103vi\u0163a,\u201d a explicat directorul general. De asemenea, continuarea proiectelor de remodelare \u015fi digitalizare a jucat un rol semnificativ \u00een \u00eembun\u0103t\u0103\u0163irea experien\u0163ei clientului, stimul\u00e2nd v\u00e2nz\u0103rile. Investi\u0163ia total\u0103 pentru expansiune \u015fi proiectele de modernizare a fost de peste 90 de milioane de lei, iar planurile pentru 2024 includ deschiderea a \u015fapte noi restaurante.<\/p>\n

\nCu toate acestea, expansiunea nu a fost lipsit\u0103 de provoc\u0103ri. \u201eDesigur, la fel ca toate celelalte companii din pia\u0163\u0103, am \u00eent\u00e2mpinat provoc\u0103ri precum gestionarea impactului economic al infla\u0163iei \u015fi al pandemiei, adaptarea la schimb\u0103rile de comportament ale consumatorilor \u015fi r\u0103spunsul la fluctua\u0163iile socio-economice locale \u015fi globale,\u201d a explicat directorul general. \u00cen ciuda acestor obstacole, compania a reu\u015fit s\u0103 se adapteze rapid, investind \u00een angaja\u0163i \u015fi \u00een solu\u0163ii care s\u0103 men\u0163in\u0103 un nivel ridicat de satisfac\u0163ie a clien\u0163ilor.<\/p>\n

\nUnul dintre principalele obiective ale McDonald\u2019s \u00een Rom\u00e2nia este men\u0163inerea unui nivel ridicat de calitate \u015fi consisten\u0163\u0103 a serviciilor \u00een toate cele 102 restaurante din \u0163ar\u0103. \u201e\u00cen primul r\u00e2nd, at\u00e2t noi, c\u00e2t \u015fi furnizorii no\u015ftri, respect\u0103m cu rigurozitate standarde \u015fi proceduri clare pentru siguran\u0163a clien\u0163ilor,\u201d a subliniat directorul general. Compania investe\u015fte constant \u00een formarea angaja\u0163ilor, asigur\u00e2ndu-se c\u0103 ace\u015ftia sunt bine preg\u0103ti\u0163i \u015fi motiva\u0163i s\u0103 ofere servicii excelente. \u00cen plus, feedbackul clien\u0163ilor joac\u0103 un rol esen\u0163ial \u00een \u00eembun\u0103t\u0103\u0163irea continu\u0103 a experien\u0163ei din restaurantele McDonald\u2019s.<\/p>\n

\nUnul dintre pilonii importan\u0163i de dezvoltare din strategia brandului \u00eel reprezint\u0103 colaborarea cu furnizori locali, contribuind astfel la sprijinirea economiei na\u0163ionale. \u201eUna dintre priorit\u0103\u0163ile noastre este sprijinirea economiei locale, iar, \u00een prezent, colabor\u0103m cu mai mul\u0163i furnizori locali, 44% dintre ingrediente provenind din Rom\u00e2nia,\u201d a declarat directorul general. Printre ace\u015fti furnizori se num\u0103r\u0103 companii precum Transavia \u015fi Familia Toneli, care contribuie la asigurarea unui lan\u0163 de aprovizionare sustenabil \u015fi de calitate. Colabor\u0103rile cu furnizori locali nu doar c\u0103 sus\u0163in afacerile autohtone, dar contribuie \u015fi la reducerea amprentei de carbon prin scurtarea distan\u0163elor de transport.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen ceea ce prive\u015fte selec\u0163ia furnizorilor, McDonald\u2019s \u00een Rom\u00e2nia pune accent pe calitate, sustenabilitate \u015fi responsabilitate social\u0103. \u201eNe asigur\u0103m c\u0103 fiecare ingredient ajunge pe mas\u0103 cu respect fa\u0163\u0103 de mediu, condi\u0163ii de munc\u0103 echitabile \u015fi responsabilitate social\u0103,\u201d a men\u0163ionat directorul general. To\u0163i furnizorii McDonald\u2019s trebuie s\u0103 respecte standardele riguroase impuse de companie \u015fi s\u0103 fie certifica\u0163i conform cerin\u0163elor Asocia\u0163iei GFSI (Ini\u0163iativa global\u0103 a siguran\u0163ei alimentelor). Anual, sunt efectuate audituri pentru a garanta siguran\u0163a alimentar\u0103 \u015fi responsabilitatea social\u0103 a furnizorilor, asigur\u00e2nd astfel continuitatea calit\u0103\u0163ii produselor oferite clien\u0163ilor.<\/p>\n

\nCu un angajament ferm fa\u0163\u0103 de calitate, sustenabilitate \u015fi dezvoltarea local\u0103, compania r\u0103m\u00e2ne un lider \u00een industria restaurantelor cu servire rapid\u0103 din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen cei aproape 30 de ani de prezen\u0163\u0103 pe pia\u0163a din Rom\u00e2nia, McDonald\u2019s a reu\u015fit s\u0103 se extind\u0103 \u00eentr-un ritm sus\u0163inut, devenind un nume de referin\u0163\u0103 \u00een industria local\u0103 a restaurantelor cu servire rapid\u0103. Cu 102 restaurante deschise \u00een toat\u0103 \u0163ara \u015fi peste 6.000 de angaja\u0163i, compania \u015fi-a demonstrat de-a lungul anilor capacitatea de adaptare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[7155,50347,7436,7222],"class_list":["post-229495","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-mcdonalds","tag-publi-interviu","tag-restaurante","tag-strategii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229495"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229495\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}