{"id":229461,"date":"2024-08-24T02:53:00","date_gmt":"2024-08-24T02:53:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229461"},"modified":"2024-08-24T02:53:00","modified_gmt":"2024-08-24T02:53:00","slug":"romanul-care-a-creat-lantul-de-restaurante-care-se-lupta-cu-gigantii-kfc-si-mcdonalds-vrea-sa-isi-demonstreze-talentul-chiar-acasa-la-competitori-in-sua-care-este-planul-sau","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229461","title":{"rendered":"Rom\u00e2nul care a creat lan\u0163ul de restaurante care se lupt\u0103 cu gigan\u0163ii KFC \u015fi McDonald\u2019s vrea s\u0103 \u00ee\u015fi demonstreze talentul chiar acas\u0103 la competitori, \u00een SUA. Care este planul s\u0103u"},"content":{"rendered":"<p>\nVineri, 13 pare s\u0103 fie o zi norocoas\u0103 pentru t\u00e2n\u0103rul antreprenor Lucian Florea, care \u00een aceast\u0103 zi, \u00een iulie, \u00een urm\u0103 cu cinci ani, s\u0103rb\u0103torea Ziua Interna\u0163ional\u0103 a Cartofilor Pr\u0103ji\u0163i cu lansarea unui brand rom\u00e2nesc pe o pia\u0163\u0103 dominat\u0103 \u00een general de branduri cu origini americane. Va fi \u00eens\u0103 suficient de norocos&nbsp;t\u00e2n\u0103rul antreprenor&nbsp;pentru ca Fryday s\u0103 \u00eei cucereasc\u0103 pe americani \u015fi la ei acas\u0103?<\/p>\n<p>\n\u201ePrimii ani din via\u0163\u0103 mi i-am petrecut printre tarabele din bazarul din Suceava, unde am cunoscut antreprenoriatul la firul ierbii. Era o etic\u0103 a vremurilor respective, un respect reciproc care mi-a insuflat anumite valori \u015fi care m-a f\u0103cut s\u0103-mi doresc s\u0103 continui \u00een aceast\u0103 direc\u0163ie. Nu am fost adeptul meseriilor clasice sau al unui program fix. Pentru mine, antreprenoriatul \u00ee\u0163i ofer\u0103 libertatea de a decide \u015fi de a scala. Sky is the Limit, cum se spune, dar asta depinde foarte mult de industria \u00een care activezi. Acesta este unul dintre motivele pentru care am trecut de la retail la HoReCa\u201d, descrie Lucian Florea, \u00een c\u00e2teva cuvinte, viziunea sa asupra antreprenoriatului, conturat\u0103 de amintirile sale din copil\u0103rie. \u015ecolit la taraba din bazar a tat\u0103lui s\u0103u, la nici 21 de ani \u015fi-a deschis prima sa afacere, un magazin de piese auto \u00een ora\u015ful natal.&nbsp;<\/p>\n<p>\nLa 30 de ani, avea setate deja ambi\u0163iile de expansiune pentru cel de al doilea business al s\u0103u, lan\u0163ul de restaurante tip Quick Service Restaurants (QSR) Friday: \u201eAm considerat c\u0103 am maturitatea necesar\u0103 pentru a intra \u00eentr-un business de anvergur\u0103. Eram oarecum, s\u0103 zic a\u015fa, rodat, dup\u0103 aproape 10 ani de business \u015fi aveam capacitatea s\u0103 discern \u015fi s\u0103 \u00een\u0163eleg foarte clar anumi\u0163i termeni esen\u0163iali \u00een business\u201d.<\/p>\n<p>\n\u00cen 2023, acesta este format din 8 restaurante, iar p\u00e2n\u0103 la finalul anului antreprenorul previzioneaz\u0103 afaceri de 14 milioane de euro.&nbsp;<\/p>\n<p>\nCe urmeaz\u0103 pentru business? Expansiunea este prioritatea lui Lucian Florea, at\u00e2t \u00een \u0163ar\u0103, c\u00e2t \u015fi \u00een afara ei: \u201eVreau&nbsp;s\u0103 dezvolt conceptul \u015fi \u00een alte ora\u015fe din \u0163ar\u0103, poate \u015fi \u00een afara Rom\u00e2niei\u201d.&nbsp;\u015ei-au propus ca anul acesta s\u0103 deschid\u0103 trei restaurante \u2013 \u00een Bucure\u015fti. Cluj \u015fi Constan\u0163a; iar pe lista de anul viitor au p\u00e2n\u0103 la 12 restaurante (dintre care, spune antreprenorul, aproape patru sunt contractate deja). \u201eVom avea patru drive trough-uri dintre cele 12 restaurante, ceea ce ne va duce \u00eentr-o pozi\u0163ie destul de interesant\u0103 de a fi urm\u0103torul concept dup\u0103 McDonald\u2019s&nbsp;ca num\u0103r de restaurante de acest tip. &nbsp;&nbsp;<\/p>\n<p>\nAmbi\u0163iile lui Lucian Florea dep\u0103\u015fesc \u00eens\u0103 ambi\u0163iile b\u0103tr\u00e2nului continent \u015fi vizeaz\u0103 \u015fi&nbsp;Arabia Saudit\u0103, unde vede un poten\u0163ial mare, c\u00e2t \u015fi&nbsp;&nbsp;America, prin deschiderea de flag ship store-uri:&nbsp;&nbsp;\u201eVrem s\u0103 mergem acas\u0103 la americani, s\u0103 ne demonstr\u0103m talentul \u015fi acolo.\u201d<\/p>\n<p>\n<strong>Citi\u0163i pe larg povestea antreprenorului Lucian Florea \u00een edi\u0163ia tip\u0103rit\u0103 BUSINESS Magazin, \u00eentr-o serie de articole dedicate anivers\u0103rii de 20 de ani a revistei.&nbsp;<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vineri, 13 pare s\u0103 fie o zi norocoas\u0103 pentru t\u00e2n\u0103rul antreprenor Lucian Florea, care \u00een aceast\u0103 zi, \u00een iulie, \u00een urm\u0103 cu cinci ani, s\u0103rb\u0103torea Ziua Interna\u0163ional\u0103 a Cartofilor Pr\u0103ji\u0163i cu lansarea unui brand rom\u00e2nesc pe o pia\u0163\u0103 dominat\u0103 \u00een general de branduri cu origini americane. Va fi \u00eens\u0103 suficient de norocos&nbsp;t\u00e2n\u0103rul antreprenor&nbsp;pentru ca Fryday [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[30806,11188,6281,7155,6547],"class_list":["post-229461","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-creare","tag-kfc","tag-lupta","tag-mcdonalds","tag-plan"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229461"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229461\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}