{"id":229446,"date":"2024-08-23T09:23:40","date_gmt":"2024-08-23T09:23:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=229446"},"modified":"2024-08-23T09:23:40","modified_gmt":"2024-08-23T09:23:40","slug":"tranzactie-berd-si-doua-fonduri-de-investitii-vor-sa-transforme-magazinele-la-cocos-o-afacere-antreprenoriala-din-comertul-alimentar-intr-un-unicorn-cu-vanzari-de-1-mld-euro-cei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=229446","title":{"rendered":"Tranzac\u0163ie: BERD \u015fi dou\u0103 fonduri de investi\u0163ii vor s\u0103 transforme magazinele La Coco\u015f, o afacere antreprenorial\u0103 din comer\u0163ul alimentar, \u00eentr-un \u201eunicorn\u201c cu v\u00e2nz\u0103ri de 1 mld. euro. Cei trei investitori au pl\u0103tit 30-35 mil. euro pentru 56% din business"},"content":{"rendered":"

\n\u2666<\/span> Retailerul are acum o cifr\u0103 de afaceri de 200 mil. euro, iar \u0163inta e ca p\u00e2n\u0103 \u00een 2029 s\u0103 ajung\u0103 la 1 mld. euro \u2666<\/span> Cei trei investitori au pl\u0103tit 30-35 mil. euro pentru 56% din business.<\/strong><\/em><\/p>\n

\nBanca European\u0103 pentru Reconstruc\u0163ie \u015fi Dezvoltare (BERD) \u015fi fondurile de private equity CEECAT Capital Fund \u015fi Morphosis Capital Fund II au investit 30-35 mil. euro pentru a prelua 56% din ac\u0163iunile celei mai puternice afaceri antreprenoriale din comer\u0163ul alimentar, La Coco\u015f, arat\u0103 estim\u0103rile ZF.<\/p>\n

\nAceste estim\u0103ri se bazeaz\u0103 pe faptul c\u0103 BERD a anun\u0163at c\u0103 a investit 10 mil. euro \u00een acest deal, pe c\u00e2nd tichetul mediu al Morphosis (din fondul al doilea) variaz\u0103 \u00eentre 7 \u015fi 12 mil. euro, conform datelor transmise anterior.<\/p>\n

\nCei trei investitori, \u00eempreun\u0103 cu fondatorii businessului, Iulian \u015fi Gianina Nica, vor s\u0103 transforme La Coco\u015f \u00eentr-un \u201eunicorn\u201c. Mai exact, retailerul are acum o cifr\u0103 de afaceri de 200 mil. euro, iar \u0163inta e ca p\u00e2n\u0103 \u00een 2029 s\u0103 ajung\u0103 la 1 mld. euro. Banii vor fi folosi\u0163i pentru expansiunea re\u0163elei ce num\u0103r\u0103 ast\u0103zi trei unit\u0103\u0163i. \u00cen urm\u0103torii ani, lan\u0163ul ar urma s\u0103 ajung\u0103 la peste 10 hipermarketuri cu pre\u0163uri mici.<\/p>\n

\nLa Coco\u015f este o afacere antreprenorial\u0103 relativ t\u00e2n\u0103r\u0103, primul magazin fiind deschis \u00een urm\u0103 cu un deceniu la Ploie\u015fti. Apoi, dup\u0103 ce businessul ini\u0163ial a ajuns la dimensiunea maxim\u0103, Iulian Nica a replicat modelul \u00een Bucure\u015fti, cea mai competitiv\u0103 pia\u0163\u0103 de retail din Rom\u00e2nia, dar \u015fi cea mai mare.<\/p>\n

\nAnul trecut a fost inaugurat al treilea magazin La Coco\u015f, tot \u00een Ploie\u015fti.<\/p>\n

\nIar planurile companiei nu se opresc aici, fondatorul dorind o expansiune na\u0163ional\u0103. A\u015fadar, banii injecta\u0163i \u00een business de BERD, CEECAT \u015fi Morphosis vor fi folosi\u0163i pentru dezvoltare.<\/p>\n

\nComer\u0163ul alimentar, evaluat la 30-33 mld. euro anual, este dominat de marile nume interna\u0163ionale care controleaz\u0103 aproape 70% din v\u00e2nz\u0103ri. \u00cen acest domeniu \u00eens\u0103 \u00ee\u015fi fac loc \u015fi afaceri antreprenoriale precum La Coco\u015f.<\/p>\n

\nRetailerul este activ pe formatul de hipermarket \u015fi este cunoscut pentru politica pre\u0163urilor mici. De altfel, aceasta a fost \u015fi principala \u201earm\u0103\u201c a companiei \u00een lupta cu concuren\u0163a.<\/p>\n

\nRetailerul a \u00eenchis anul trecut cu v\u00e2nz\u0103ri de aproape 1 mld. lei (200 mil. euro), plus cu 40%.<\/p>\n

\nEvolu\u0163ia v\u00e2nz\u0103rilor a determinat ca mai multe fonduri de investi\u0163ii s\u0103 \u201edea t\u00e2rcoale\u201c businessului originar din jude\u0163ul Prahova. \u00cen final, consor\u0163iul format din BERD, CEECAT \u015fi Morphosis a fost c\u00e2\u015ftig\u0103tor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Banca European\u0103 pentru Reconstruc\u0163ie \u015fi Dezvoltare (BERD) \u015fi fondurile de private equity CEECAT Capital Fund \u015fi Morphosis Capital Fund II au investit 30-35 mil. euro pentru a prelua 56% din ac\u0163iunile celei mai puternice afaceri antreprenoriale din comer\u0163ul alimentar, La Coco\u015f, arat\u0103 estim\u0103rile ZF.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[58427,9917,46220,26562,7708,55167,8301,42608],"class_list":["post-229446","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afacere-antreprenoriala","tag-berd","tag-comertul-alimentar","tag-expansiune","tag-fonduri-de-investitii","tag-la-cocos","tag-magazin","tag-unicorn"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229446"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229446\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}