\nGoogle \u015fi Meta au \u00eencheiat o \u00een\u0163elegere secret\u0103 pentru a direc\u0163iona reclamele aplica\u0163iei Instagram c\u0103tre adolescen\u0163i pe YouTube, elud\u00e2nd propriile reguli ale companiei de c\u0103utare privind modul \u00een care minorii sunt trata\u0163i online, informeaz\u0103 Financial Times.<\/p>\n
\nConform unor documente consultate de Financial Times \u015fi de persoane familiarizate cu aceast\u0103 problem\u0103, Google a lucrat la un proiect de marketing pentru Meta care a fost conceput pentru a viza utilizatorii YouTube cu v\u00e2rste cuprinse \u00eentre 13 \u015fi 17 ani cu reclame care promovau aplica\u0163ia foto \u015fi video a rivalului.<\/p>\n
\nCampania Instagram a vizat \u00een mod deliberat un grup de utilizatori eticheta\u0163i ca “necunoscu\u0163i” \u00een sistemul s\u0103u publicitar, despre care Google \u015ftia c\u0103 este orientat c\u0103tre persoanele sub 18 ani, au declarat aceste persoane. \u00centre timp, documentele consultate de FT sugereaz\u0103 c\u0103 au fost luate m\u0103suri pentru a se asigura c\u0103 adev\u0103rata inten\u0163ie a campaniei a fost deghizat\u0103.<\/p>\n
\nProiectul nu a respectat regulile Google care interzic personalizarea \u015fi direc\u0163ionarea anun\u0163urilor c\u0103tre persoanele sub 18 ani, inclusiv difuzarea de anun\u0163uri pe baza datelor demografice. De asemenea, Google are politici \u00eempotriva elud\u0103rii propriilor orient\u0103ri sau a “direc\u0163ion\u0103rii proxy”.<\/p>\n
\nCampania Meta pe YouTube de atragere a utilizatorilor mai tineri c\u0103tre Instagram era deja \u00een curs de dezvoltare atunci c\u00e2nd Mark Zuckerberg a avut o apari\u0163ie dramatic\u0103 \u00een fa\u0163a Congresului SUA \u00een ianuarie, c\u00e2nd fondatorul Facebook a cerut iertare familiilor copiilor care au fost victime ale exploat\u0103rii \u015fi abuzurilor sexuale pe platformele sale.<\/p>\n
\nCei doi gigan\u0163i tech, cu sediul \u00een Silicon Valley, care sunt \u00een mod normal concuren\u0163i acerbi fiind cele mai mari dou\u0103 platforme de publicitate online din lume, au demarat acest efort la sf\u00e2r\u015fitul anului trecut, \u00een timp ce Google \u00eencerca s\u0103 \u00ee\u015fi majoreze veniturile din publicitate \u015fi Meta se str\u0103duia s\u0103 p\u0103streze aten\u0163ia utilizatorilor tineri \u00een fa\u0163a unor rivali \u00een cre\u015ftere rapid\u0103, precum TikTok. S\u0103pt\u0103m\u00e2na trecut\u0103, Zuckerberg a declarat investitorilor c\u0103 un efort recent de a atrage mai mul\u0163i tineri \u00eentre 18 \u015fi 29 de ani a dat roade.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google \u015fi Meta au \u00eencheiat o \u00een\u0163elegere secret\u0103 pentru a direc\u0163iona reclamele aplica\u0163iei Instagram c\u0103tre adolescen\u0163i pe YouTube, elud\u00e2nd propriile reguli ale companiei de c\u0103utare privind modul \u00een care minorii sunt trata\u0163i online, informeaz\u0103 Financial Times. Conform unor documente consultate de Financial Times \u015fi de persoane familiarizate cu aceast\u0103 problem\u0103, Google a lucrat la un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5431,58349,393],"class_list":["post-229093","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-google","tag-intelegere-secreta","tag-meta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229093"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/229093\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}